I am a passionate graphic designer who thrives at the intersection of digital and print design. I love creating vibrant, cohesive visuals that clearly communicate the intended message to the target audience and help brands stand out. My work spans branding, packaging, promotional materials, and social media assets, always with an eye for detail and a collaborative mindset. Based in Bandung, Indonesia, I enjoy partnering with clients and teams to develop branding, packaging, and marketing collateral that feel fresh, professional, and on-brand. I’m continually exploring new tools and techniques to deliver high-quality assets on time while maintaining a friendly, proactive approach to projects and feedback.

Shafira Salsabila

I am a passionate graphic designer who thrives at the intersection of digital and print design. I love creating vibrant, cohesive visuals that clearly communicate the intended message to the target audience and help brands stand out. My work spans branding, packaging, promotional materials, and social media assets, always with an eye for detail and a collaborative mindset. Based in Bandung, Indonesia, I enjoy partnering with clients and teams to develop branding, packaging, and marketing collateral that feel fresh, professional, and on-brand. I’m continually exploring new tools and techniques to deliver high-quality assets on time while maintaining a friendly, proactive approach to projects and feedback.

Available to hire

I am a passionate graphic designer who thrives at the intersection of digital and print design. I love creating vibrant, cohesive visuals that clearly communicate the intended message to the target audience and help brands stand out. My work spans branding, packaging, promotional materials, and social media assets, always with an eye for detail and a collaborative mindset.

Based in Bandung, Indonesia, I enjoy partnering with clients and teams to develop branding, packaging, and marketing collateral that feel fresh, professional, and on-brand. I’m continually exploring new tools and techniques to deliver high-quality assets on time while maintaining a friendly, proactive approach to projects and feedback.

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Language

Indonesian
Fluent
English
Intermediate

Work Experience

Graphic Designer at La Mama Asian Cafe & Bakery Bandung
March 1, 2024 - Present
Created monthly promotional posters and roll-up banners; oversaw the process from product photo sessions and image retouching to design layout; headline creation; final coordination with print vendors. Also contributed to packaging and POSM concepts to strengthen the bakery’s brand presence.
Freelance Layouter at Cester Creative, Wonosobo
January 1, 2020 - January 1, 2023
Collaborated with the art director to conceptualize and execute a 200-page yearbook layout for a local high school; ensured typography, image handling, and information architecture met the client’s needs.
Graphic Designer at Slide Factory Bandung
January 1, 2022 - May 1, 2023
Designed 15 Canva template sets per day for varied formats including Facebook posts, Instagram feed and stories, YouTube thumbnails and banners, A4 flyers, banners, LinkedIn banners, wedding and birthday invitations, and business cards; adhered to Canva guidelines and client branding.
Freelance Designer at DH Studio, Wonosobo
June 1, 2022 - Present
Created captivating photo templates for a photo box suitable for both printing and sharing on Instagram stories; collaborated with the art director to conceptualize and execute design tasks.
Freelance Designer at Rekatara Wonoso bo
October 1, 2022 - December 31, 2022
Produced eye-catching posters for a local music event “Gigs Akhir Tahun”; crafted Instagram-ready assets and promotional materials to drive attendance.
Graphic Designer at Mie Ayam Pastimi, Yogyakarta
August 1, 2020 - March 1, 2021
Created YouTube thumbnails from wedding and pre-wedding photography; turned wedding imagery into movie posters for Instagram content; wrote subtitles using Adobe Photoshop for wedding, pre-wedding, and engagement videos; assembled multiple images into digital collages for Instagram content.
Intern Graphic Designer at 17A (Dekraft), Jakarta
January 1, 2019 - April 1, 2019
Created YouTube thumbnails and promotional visuals for wedding and pre-wedding photography; produced movie posters for Instagram content; contributed subtitles and digital collages for social media campaigns.
Graphic Designer at Lamama Asian Cafe & Bakery
March 1, 2024 - Present
Responsible for the cafe’s visual communications, including monthly promotional posters, roll-up banners, product photography coordination and image retouching, design layout, headline creation, and coordination with print vendors. Contributed packaging solutions and simple illustrations for sticker and packaging touchpoints, and designed a Christmas-themed shop bag. Created eye-catching displays and social-media-ready visuals to boost product visibility and sales.
Graphic Designer at Slide Factory, Bandung
January 1, 2022 - May 1, 2023
Designed 15 Canva templates per day for a variety of doctypes (Facebook posts, Instagram feeds/stories, YouTube thumbnails/banners, A4 flyers, invitations, etc.), adapting themes to Canva guidelines while maintaining brand consistency.
Freelance Designer at Rekatara, Wonosobo
October 1, 2022 - December 31, 2022
Created eye-catching posters for a local music event, designed Instagram feeds and stories, and produced print materials such as wristbands and crew lanyards, ensuring alignment with the event’s visual identity.
Graphic Designer at Mie Ayam Pastimi Yogyakarta
August 1, 2020 - March 1, 2021
Developed brand identity and marketing collateral; transformed briefs into posters, menu books, and food/beverage packaging; designed table numbers and other materials; created employee uniforms (cap, shirt, mask, apron) and coordinated with marketing to ensure print-ready outputs.
Intern Graphic Designer at Dekraft, Jakarta
January 1, 2019 - April 1, 2019
Created YouTube thumbnails for wedding and pre-wedding photography; converted wedding photos into Instagram-ready movie posters; authored subtitles for wedding, pre-wedding, and engagement videos; compiled multiple images into a digital collage for Instagram content.
Graphic Designer at Mama Asian Cafe & Bakery
March 1, 2024 - Present
Created monthly promotional posters and roll-up banners; oversaw the process from product photo session and image retouching to layout, header creation, and final coordination with print vendors.
Freelance Layouter at Cester Creative Wonoso bo
January 1, 2020 - January 1, 2023
Developed and refined packaging and print layouts; collaborated with art director to conceptualize and execute visuals, ensuring brand consistency across materials.
Intern Graphic Designer at 17 A (Dekraft) Jakarta
January 1, 2019 - April 1, 2019
Created YouTube thumbnails from wedding and pre-wedding photos; turned wedding photos into movie posters for Instagram content; wrote subtitles and compiled images into a digital collage for social media.
Freelance Designer at Rekatara Wonosobo
October 1, 2022 - December 31, 2022
Collaborated on design for packaging and print materials; produced eye-catching visuals for promotional materials and branding assets.
Graphic Designer at Lamama Asian Cafe & Bakery, Bandung
March 1, 2024 - Present
Create monthly promotional posters and roll-up banners; oversee the process from product photo session and image retouching to design layout, headline creation, and final coordination with print vendors. Develop packaging solutions; test and refine box sizes for various bakery items. Craft simple illustrations for stickers used across packaging to enhance product appeal and recognition. Design Christmas-themed shopping bags for hampers, collaborate with illustrators to integrate complex illustrations into eye-catching bags. Create Idul Fitri-themed sticker collaterals for tin boxes; design POSM to enhance shelf displays; curate display visuals to boost visibility and sales; retouch images for social media content.
Graphic Designer at Mie Ayam Pastimi Yogykarta
August 1, 2020 - March 31, 2021
Collaborated with the business owner to design the brand identity; transformed briefs from marketing into collaterals (posters, menus, packaging, table numbers, birthday candles); designed employee uniforms; coordinated with the marketing team to ensure output quality and consistency.

Education

Bachelor's Degree in Visual Communication Design at Sebelas Maret University, Surakarta
September 1, 2019 - September 1, 2021
Associate Degree of Visual Communication Design at Sebelas Maret University, Surakarta
August 1, 2016 - September 1, 2019
Bachelor Degree of Visual Communication Design at Sahid University, Surakarta
September 1, 2019 - September 1, 2021
Associate Degree of Visual Communication Design at Sebelas Maret University (UNS), Surakarta
August 1, 2016 - September 1, 2019
Associate Degree of Visual Communication Design at Sebelas Maret University (UNS) Surakarta
August 1, 2016 - September 1, 2019
Bachelor Degree of Visual Communication Design at Sebelas Maret University (UNS) Surakarta
August 1, 2019 - September 1, 2021
Associate Degree of Visual Communication Design at Sebelas Maret University (UNS), Surakarta
August 1, 2016 - September 1, 2019
Bachelor Degree of Visual Communication Design at Ahid Surakarta University, Surakarta
September 1, 2019 - September 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Consumer Goods