Grant Belcher
Award-winning Senior Brand Strategist and Fractional CMO with 20+ years in agencies, consultancies and client-side roles.
About
Award-winning Senior Brand Strategist and Fractional CMO with 20+ years in agencies, consultancies and client-side roles. I specialise in helping advanced manufacturing, engineering, defence, IT, cyber and XaaS businesses turn hard earned operational trust into clear, consistent brands that support long term growth.
I work comfortably as a stand-alone lead across groups of related businesses. My focus is on practical brand architecture, simple tools and templates, and marketing systems that busy technical teams can actually use. I blend Byron Sharp style evidence-based brand growth principles with my own trust-based frameworks (Hearts and Minds and IGNITE) to lift reputation, brand recognition, lower brand risk and increased commercial impact.
- 22 years' experience
- Joined November 2025
Industry experience
- Software & Internet
- Government
- Professional Services
- Energy & Utilities
- Other
- Manufacturing
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Work experience· 18 roles
Developed suite of AI marketing services for industrial sectors; authored strategic brand framework; delivered client-focused AI marketing implementations; provided expert strategic advice in brand strategy and AI-driven marketing solutions.
Part-Time/Fractional Head of Strategy Role at a leading Australian trust-based brand growth agency focusing on B2B, Advanced Manufacturing, Technology, Industrial and Professional Services brand marketing; Creator of IGNITE Brand strategy methodology.
Developed suite of AI marketing services for industrial sectors. Authored strategic brand framework tailored for manufacturing, defence, and energy clients. Delivered AI-driven marketing implementations with measurable improvements; provided expert strategic advice in brand strategy and AI-driven marketing solutions.
Education· 7
Certifications and awards· 19
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