Available to hire
Award-winning Senior Brand Strategist and Fractional CMO with 20+ years in agencies, consultancies and client-side roles. I specialise in helping advanced manufacturing, engineering, defence, IT, cyber and XaaS businesses turn hard earned operational trust into clear, consistent brands that support long term growth.
I work comfortably as a stand-alone lead across groups of related businesses. My focus is on practical brand architecture, simple tools and templates, and marketing systems that busy technical teams can actually use. I blend Byron Sharp style evidence-based brand growth principles with my own trust-based frameworks (Hearts and Minds and IGNITE) to lift reputation, brand recognition, lower brand risk and increased commercial impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Chief Marketing Officer (Advisory) at Cybermate Cyber Security Platform
April 1, 2022 - November 24, 2025Led strategic rebranding and marketing initiatives, significantly expanding client base. Implemented digital strategies resulting in measurable improvements in market presence and client acquisition. Achieved multiple channel innovation awards (2022–2024).
Marketing AI and Brand Strategist at The Measured Marketer
April 30, 2025 - April 30, 2025Developed suite of AI marketing services for industrial sectors; authored strategic brand framework; delivered client-focused AI marketing implementations; provided expert strategic advice in brand strategy and AI-driven marketing solutions.
Director, Brand & Growth at BlueHatGreen Agency
July 31, 2024 - July 31, 2024Led brand strategy and multi-channel content marketing for Showtime Consulting, a mission-critical Ultra-Secure Cloud computing consultancy for Defence, Intelligence and Critical Infrastructure clients; delivered trust-based positioning strategies for SaaS and B2B clients.
Head of Marketing & Digital at Gridware Cyber Security Consultancy
January 31, 2024 - January 31, 2024Repositioned Gridware’s brand for distinctiveness and improved market engagement; enhanced digital marketing assets, increasing lead generation and online engagement.
Consulting Growth Hacker/Strategist at Servers Australia
June 30, 2019 - June 30, 2019Developed strategic brand positioning, leading growth hacking initiatives; optimized SEO, SEM and multivariate testing, increasing conversion rates.
Head of Strategy at The Certainty Principle
February 28, 2018 - February 28, 2018Directed development of innovative brand positioning and growth strategies in B2B; oversaw ABM and content strategy for finance, health, legal, and B2B sectors; implemented marketing automation and digital optimization.
National Marketing Manager at CSA (Nexon)
October 31, 2016 - October 31, 2016Managed $2.5M annual budget delivering strategic integrated marketing plans; drove a $60M annual revenue pipeline; led digital marketing strategies, including SEO, SEM, and multi-channel digital advertising; collaborated with global technology partners.
Marketing AI and Brand Strategist at The Measured Marketer
April 1, 2025 - April 1, 2025Developed suite of AI marketing services for industrial sectors. Authored strategic brand framework tailored for manufacturing, defence, and energy clients. Delivered AI-driven marketing implementations with measurable improvements; provided expert strategic advice in brand strategy and AI-driven marketing solutions.
Director, Brand & Growth at BlueHatGreen Agency, Sydney (Technology Marketing Agency)
July 31, 2024 - July 31, 2024Led brand strategy and multi-channel content marketing for Showtime Consulting, a mission-critical Ultra-Secure Cloud computing consultancy for Defence, Intelligence and Critical Infrastructure customers. Delivered trust-based positioning strategies for SaaS and B2B clients.
Consulting Growth Hacker/ Strategist at Servers Australia
June 30, 2019 - June 30, 2019Developed strategic brand positioning enhancing market differentiation. Led growth hacking initiatives resulting in substantial lead and customer acquisition. Optimised SEO, SEM, and multivariate testing, achieving notable increases in conversion rates.
Fractional Head of Brand Strategy at Big Brand Theory
April 1, 2025 - PresentPart-Time/Fractional Head of Strategy Role at a leading Australian trust-based brand growth agency focusing on B2B, Advanced Manufacturing, Technology, Industrial and Professional Services brand marketing; Creator of IGNITE Brand strategy methodology.
Marketing AI and Brand Strategist at The Measured Marketer
August 1, 2024 - April 1, 2025Developed suite of AI marketing services for industrial sectors; Authored strategic brand framework tailored for manufacturing, defence and energy clients; Delivered client-focused AI marketing implementations and strategic advice.
Director, Brand & Growth at BlueHatGreen Agency
March 1, 2018 - July 1, 2024Led brand strategy and multi-channel content marketing for technology brands; Delivered trust-based positioning for SaaS and B2B clients; Facilitator of Brand Architecture systems and frameworks.
Head of Marketing & Digital at Gridware Cyber Security Consultancy
August 1, 2022 - January 31, 2024Repositioned Gridware’s brand for distinctiveness and improved market engagement; Enhanced digital assets, increasing lead generation and online engagement.
Head of Strategy at The Certainty Principle
October 1, 2016 - February 28, 2018Directed development of innovative brand positioning and growth strategies in B2B; Oversaw brand and content transformation for Meridian Lawyers; Drove ABM and content strategy for clients in finance, health, legal and B2B sectors; Implemented marketing automation and digital optimization.
National Marketing Manager at CSA
July 1, 2012 - October 31, 2016Managed a $2.5M marketing budget to achieve annual revenue targets of $60M; Led corporate rebranding and repositioning initiatives significantly driving growth.
National Account Director & Strategist at Adcorp
March 1, 2005 - November 30, 2006Led strategic consulting and account direction for national brands; Facilitated brand renaming, repositioning and brand architecture for DEXUS; Managed a multidisciplinary team of 13 across strategy, creative and client service.
Founder & Strategy Lead at Nuro Marketing
January 1, 1999 - December 31, 2005Created a consultancy focused on insight-driven brand and marketing strategy for startups and challengers; Delivered brand architecture, campaign strategy and customer experience frameworks across B2B and service sectors; Facilitated workshops and presented at international branding conferences.
Education
Certificate in Marketing Strategy at University of Newcastle
January 1, 1993 - December 31, 1993Advanced Diploma in Computer Studies (Incomplete) at University of Newcastle
January 1, 1986 - December 31, 1988Certificate in Growth Hacking at Udemy
January 1, 2020 - December 31, 2020Certificate in Marketing Strategy at University of Newcastle
January 1, 1993 - November 24, 2025Ass Dip Comp. Stud (incomp) at University of Newcastle
January 1, 1986 - December 31, 1988Ass Dip Comp. Stud (incomp) at University of Newcastle
January 1, 1986 - January 1, 1988Certificate in Marketing Strategy at University of Newcastle
January 1, 1993 - February 9, 2026Qualifications
AI Marketing Professional - AI Content Creation
January 1, 2024 - December 31, 2024Certificate Behavioural Economics & Neuromarketing
January 1, 2021 - December 31, 2021Certificate Marketing Psychology and Consumer Behaviour
January 1, 2021 - December 31, 2021AI Marketing Professional - AI Content Creation
January 1, 2024 - December 31, 2024Certificate Behavioural Economics & Neuromarketing
January 1, 2021 - December 31, 2021Certificate Marketing Psychology and Consumer Behaviour
January 1, 2021 - December 31, 2021Certificate in Growth Hacking
January 1, 2020 - December 31, 2020Certificate in Marketing Strategy
January 1, 1993 - December 31, 1993Advanced Diploma in Computer Studies (Incomplete)
January 1, 1986 - December 31, 1988Certified AI Marketing Professional - AI Content Creation
January 1, 2024 - November 24, 2025Certificate Behavioural Economics & Neuromarketing
January 1, 2021 - November 24, 2025Certificate Marketing Psychology and Consumer Behaviour
January 1, 2021 - November 24, 2025Certificate in Growth Hacking, Udemy
January 1, 2020 - November 24, 2025Certificate in Marketing Strategy
January 1, 1993 - November 24, 2025Ass Dip Comp. Stud (incomp)
January 1, 1986 - December 31, 1988Certified AI Marketing Professional - AI Content Creation
January 1, 2024 - February 9, 2026Certificate Behavioral Economics & Neuromarketing
January 1, 2021 - February 9, 2026Certificate Marketing Psychology and Consumer Behaviour
January 1, 2021 - February 9, 2026Certificate in Growth Hacking
January 11, 2030 - February 9, 2026Industry Experience
Software & Internet, Government, Professional Services, Energy & Utilities, Other, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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