Available to hire
I am Irena Weber, a dynamic and passionate Marketing & Communication Manager with extensive experience in global corporates (IBM, Microsoft) and startups (Greyp Bikes). I excel at strategic vision, transformation leadership, and delivering customer-centric solutions in both B2B and B2C settings.
I have a proven track record of building and leading high-performing teams, driving growth, and unifying sales and marketing to boost collaboration. I am committed to representing the voice of the customer and delivering measurable business impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Italian
Intermediate
Work Experience
COO at PrivatniSmjestaj.hr
October 1, 2023 - November 24, 2025Senior Entrepreneur Mentor & Lead at MarCom POINT (Business Consulting Services)
October 1, 2023 - November 24, 2025Head of Marketing & Communication at SPAN Ltd
April 30, 2023 - April 30, 2023Transformed company’s marketing function, leading a 15+ team. Developed full branding, marketing, and communication strategy. Led major projects: website redesign, marketing automation, new brand identity.
Head of Marketing, Communication & Brand at Greyp Bikes (Rimac Automobili d.d.)
December 31, 2020 - December 31, 2020Executed integrated brand, marketing, and communication strategy. Launched products, managed business development, dealer/retailer enablement.
Marketing & Operations Lead at Microsoft Ltd
December 31, 2018 - December 31, 2018Implemented digital transformation and revenue growth initiatives. Managed WinDays conference (2300+ attendees).
Marketing, Communication & Sales Enablement at IBM Croatia & CEE
December 31, 2016 - December 31, 2016Led regional marketing, communication, and sales enablement projects. Led Midmarket Commercial Program, CEE Industries initiatives.
PR Manager at Volksbank Croatia
December 31, 2004 - December 31, 2004Contributor at Various Projects
January 1, 1998 - November 24, 2025Contributor to media projects (TV, Motovun Film Festival).
Education
MBA at Prague
January 11, 2030 - November 24, 2025Journalism at Faculty of Political Science, University of Zagreb
January 11, 2030 - November 24, 2025Physics at Faculty of Science, University of Zagreb
January 11, 2030 - November 24, 2025High School Diploma at Gymnasium of Mathematics and Informatics, Zagreb
January 11, 2030 - November 24, 2025Design Thinking at AIR Design Thinking
January 1, 2020 - November 24, 2025Modern Marketing at Kellogg’s
January 1, 2017 - November 24, 2025Selling to C-Suite at Wharton University
January 1, 2017 - November 24, 2025Business Strategy & Financial Acumen at INSEAD
January 1, 2016 - December 31, 2017Female Leadership (FLOW Program) at Microsoft
January 1, 2016 - December 31, 2017IBM Elevate Program at IBM
January 1, 2012 - December 31, 2013Project Management Basics at Zagreb
January 1, 2006 - December 31, 2006Qualifications
Design Thinking
January 1, 2020 - November 24, 2025Modern Marketing
January 1, 2017 - November 24, 2025Selling to C-Suite
January 1, 2017 - November 24, 2025Business Strategy & Financial Acumen
January 1, 2016 - December 31, 2017Female Leadership (FLOW Program)
January 1, 2016 - December 31, 2017IBM Elevate Program
January 1, 2012 - December 31, 2013Microsoft FLOW Program
January 1, 2016 - December 31, 2017Project Management Basics
January 1, 2006 - December 31, 2006Industry Experience
Software & Internet, Media & Entertainment, Transportation & Logistics, Other, Professional Services, Computers & Electronics, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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