Hongyi Yang

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Operator at Mesoo
August 1, 2025 - November 24, 2025
Filmed and published over 500 product videos on TikTok, achieving more than 2 million views and contributing to a 10% increase in GMV and a 122% rise in click-through rate. Analyzed video performance data to refine content strategies and improve effectiveness.
Live Stream & Social Media Operator at Livingandhome
May 31, 2025 - May 31, 2025
Managed live stream sessions on TikTok, interacted with the audience and resolved real-time customer inquiries, increasing engagement and satisfaction by over 25%. Created engaging social media content reaching over 1,000 views every day to promote products. Analyzed live stream and social media performance metrics to identify key trends and refine strategies.
Photographer & Social Media Assistant at We Studio Image
January 31, 2025 - January 31, 2025
Captured 500+ portrait, graduation, wedding and event photos, delivering high-quality service with strong client communication skills. Managed social media accounts to drive daily follower growth, attracting new customers through content creation.
Sales & Admin Team Member at Vermilion
October 31, 2024 - October 31, 2024
Managed and published content on social media (Instagram, WeChat, Xiaohongshu) to expand market reach. Supported administrative tasks and customer service operations, ensuring smooth front-of-house coordination.
Multimedia Department Member at Manchester Chinese Culture Integration Society
June 30, 2024 - June 30, 2024
Photographed events and posted articles on social media, reaching 50+ new members and 5,000+ views.
Marketing Management Trainee at Master Kong
August 20, 2023 - August 20, 2023
Assisted in planning and organising marketing campaigns to promote products and enhance brand visibility. Created engaging content for social media platforms (WeChat, TikTok) to increase customer engagement.

Education

MSc Digital Marketing at The University of Manchester
September 1, 2023 - December 31, 2024
BSc Management (Innovation, Strategy and Entrepreneurship) at The University of Manchester
September 1, 2020 - July 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services