Available to hire
I am a dedicated Media and Public Relations professional with a proven track record spanning government health programs, hospitals, and development projects. I specialize in shaping credible media narratives, building strategic media partnerships, and guiding crisis communications to protect and elevate organizational reputations. My work has consistently combined public health messaging with strong media engagement, social media presence, and stakeholder coordination to drive positive outcomes.
I excel at translating complex information into accessible materials, creating impactful campaigns, and leading cross-functional teams to deliver integrated communications, advocacy, and branding across diverse audiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Pashto, Pushto
Fluent
Work Experience
Senior Manager Media Affairs at Pakistan Polio Program, Ministry of National Health Services, Regulation and Coordination, Government of Pakistan
September 30, 2023 - September 30, 2023Led messaging for the Polio Eradication Initiative; managed media queries; supported national and provincial polio programmes with media materials; monitored media coverage and helped implement crisis communications; equipped partners to respond to negative media coverage; built a network with health reporters and social media influencers to promote vaccination and counter misinformation.
Media Manager / Spokesperson at Lady Reading Hospital, Medical Teaching Institution (MTI), Peshawar
December 2, 2018 - December 2, 2018Managed public relations and communications; served as hospital spokesperson; created media materials and SOPs; established media section; handled sensitive cases and media coverage to enhance hospital image.
Media, Communication & Advocacy Expert (Equal-BPS-19) at Housing Department, Civil Secretariat, Govt. of Khyber Pakhtunkhwa, Peshawar
June 30, 2015 - June 30, 2015Led planning, implementation and monitoring of media and communication strategy; produced promotional materials; launched quarterly newsletters; organized mega press conferences for housing schemes; liaised with media marketing for advertising.
Program Media Officer at FATA Development Program-Govt: To Community (USAID Funded/IOM Executed Program)
May 31, 2012 - May 31, 2012Developed PR strategy with counterparts; produced over 8,000 positive media hits; monitored local press; organized PR events; coordinated with field officers and media to promote program achievements; managed public events and press dissemination.
Relationship Manager at Emirates Global Islamic Bank Ltd, Swabi Branch
June 30, 2009 - June 30, 2009Delivered sales targets; executed marketing activities for customer acquisition and retention; organized seminars for Islamic banking awareness.
Media Officer/Translator at The Bank of Khyber-Islamic Banking, Head Office-Peshawar
December 31, 2008 - December 31, 2008Maintained media relations; drafted press releases and publicity material; promoted Islamic Banking; organized seminars and events.
Public Relation Officer at Khyber College of Commerce and Management, Peshawar
June 30, 2004 - June 30, 2004Drafted and disseminated press releases; conducted debates, seminars and events to enhance the college image.
Translator at Daily Aaj / Daily Wadat, Peshawar
July 1, 2023 - July 1, 2023Translated hundreds of articles from national and international outlets; provided language support for media work.
Consultant (Translator) at GIZ
September 1, 2017 - November 24, 2025Provided translation and linguistic support for development projects.
Consultant (Translator) at Save the Children
October 1, 2010 - November 24, 2025Translation and language-related consultancy work for program communications.
Sub-Editor at Daily Aaj Peshawar
June 30, 2004 - June 30, 2004Edited and prepared content for publication; contributed to newsdesk operations.
Script Writer at Pakistan Broadcasting Corporation (PBC) - Peshawar
December 1, 2007 - December 1, 2007Wrote scripts for radio productions and programs.
Narrator at Radio Pakistan Corporation (PBC) - Peshawar
December 1, 2007 - December 1, 2007Voice narration for radio segments and programs.
Public Relations Officer at Khyber College of Commerce and Management, Peshawar
June 30, 2004 - June 30, 2004Drafted press releases, organized debates and seminars, and promoted the college’s activities to enhance public image.
Translator - English to Urdu & Pashto at Urdu Newspaper Daily Aaj / Pashto Newspaper Daily Wadat, Peshawar
July 31, 2023 - July 31, 2023Translated hundreds of articles and columns for cross-language media coverage.
Consultant (Translator) at Save the Children
October 31, 2010 - October 31, 2010Translator consultant supporting program communications.
Script Writer at Pakistan Broadcasting Corporation (PBC) - Peshawar
December 31, 2007 - December 31, 2007Script writing for broadcast content.
Narrator at Radio Pakistan Corporation (PBC) - Peshawar
December 31, 2007 - December 31, 2007Narration for radio programs and features.
Education
MA (Journalism & Mass Communication) at University of Peshawar
January 11, 2030 - January 1, 2002BA (Journalism) at Islamia College Peshawar
January 11, 2030 - January 1, 1999MA (Journalism & Mass Communication) at University of Peshawar
January 11, 2030 - January 1, 2002BA (Journalism) at Islamia College Peshawar
January 11, 2030 - January 1, 1999Qualifications
Industry Experience
Government, Healthcare, Media & Entertainment, Professional Services, Non-Profit Organization, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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