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I'm a results-driven marketing executive with 15+ years of global B2B marketing and strategy experience. I plan and execute global demand and brand campaigns to acquire customers and drive revenue growth, continually optimizing full-funnel initiatives for stronger performance. I thrive on leading cross-functional teams and leveraging AI-powered marketing technologies to outpace competition and deliver measurable pipeline impact. As a Fractional CMO and executive advisor, I partner with boards, CEOs, CMOs, CROs, and other senior leaders to evaluate and optimize marketing strategies, deploy AI-driven capabilities, and architect demand engines that consistently outperform benchmarks. I guide growth, digital transformation, and post-M&A integration with strategic clarity and operational excellence, creating repeatable processes and playbooks to accelerate revenue in high-growth and global markets.…I'm a results-driven marketing executive with 15+ years of global B2B marketing and strategy experience. I plan and execute global demand and brand campaigns to acquire customers and drive revenue growth, continually optimizing full-funnel initiatives for stronger performance. I thrive on leading cross-functional teams and leveraging AI-powered marketing technologies to outpace competition and deliver measurable pipeline impact. As a Fractional CMO and executive advisor, I partner with boards, CEOs, CMOs, CROs, and other senior leaders to evaluate and optimize marketing strategies, deploy AI-driven capabilities, and architect demand engines that consistently outperform benchmarks. I guide growth, digital transformation, and post-M&A integration with strategic clarity and operational excellence, creating repeatable processes and playbooks to accelerate revenue in high-growth and global markets.

Carrie-Anne Mercer

Fractional CMO, Marketing Strategist, Brand Strategist, +6

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I'm a results-driven marketing executive with 15+ years of global B2B marketing and strategy experience. I plan and execute global demand and brand campaigns to acquire customers and drive revenue growth, continually optimizing full-funnel initiatives for stronger performance. I thrive on leading cross-functional teams and leveraging AI-powered marketing technologies to outpace competition and deliver measurable pipeline impact. As a Fractional CMO and executive advisor, I partner with boards, CEOs, CMOs, CROs, and other senior leaders to evaluate and optimize marketing strategies, deploy AI-driven capabilities, and architect demand engines that consistently outperform benchmarks. I guide growth, digital transformation, and post-M&A integration with strategic clarity and operational excellence, creating repeatable processes and playbooks to accelerate revenue in high-growth and global markets.…I'm a results-driven marketing executive with 15+ years of global B2B marketing and strategy experience. I plan and execute global demand and brand campaigns to acquire customers and drive revenue growth, continually optimizing full-funnel initiatives for stronger performance. I thrive on leading cross-functional teams and leveraging AI-powered marketing technologies to outpace competition and deliver measurable pipeline impact. As a Fractional CMO and executive advisor, I partner with boards, CEOs, CMOs, CROs, and other senior leaders to evaluate and optimize marketing strategies, deploy AI-driven capabilities, and architect demand engines that consistently outperform benchmarks. I guide growth, digital transformation, and post-M&A integration with strategic clarity and operational excellence, creating repeatable processes and playbooks to accelerate revenue in high-growth and global markets.

Available to hire

I’m a results-driven marketing executive with 15+ years of global B2B marketing and strategy experience. I plan and execute global demand and brand campaigns to acquire customers and drive revenue growth, continually optimizing full-funnel initiatives for stronger performance. I thrive on leading cross-functional teams and leveraging AI-powered marketing technologies to outpace competition and deliver measurable pipeline impact.

As a Fractional CMO and executive advisor, I partner with boards, CEOs, CMOs, CROs, and other senior leaders to evaluate and optimize marketing strategies, deploy AI-driven capabilities, and architect demand engines that consistently outperform benchmarks. I guide growth, digital transformation, and post-M&A integration with strategic clarity and operational excellence, creating repeatable processes and playbooks to accelerate revenue in high-growth and global markets.

Skills

Branding

Promo Video

Experience Level

Branding

Expert

Promo Video

Intermediate

Language

English

Fluent

Work Experience

Global Vice President of Brand Marketing and Media at Entrust

April 1, 2022 - March 1, 2025

Led global brand, content, project managers, paid media, global events, and creative strategy to build a brand-to-demand engine aligned to acquisition and growth. Increased brand awareness in target markets to 75%; repositioned Entrust for competitive differentiation. Delivered 6X ROI influenced pipeline and 3X sourced pipeline through global brand and demand campaigns. Implemented AI-driven analytics and campaign optimization, creating always-on insights and measurable pipeline impact.

Vice President Marketing and Sales Operations at Recognia (Trading Central)

August 1, 2009 - March 1, 2015

Owned the company’s global marketing direction including demand generation, brand awareness, product marketing, sales operations, and sales enablement. Architected a global demand engine delivering 30–50% YoY revenue growth. Expanded brand footprint from 2 to 14 countries; positioned the company for acquisition. End-to-end acquisition marketing, sales enablement, and operations.

Interim Chief Marketing Officer at Telepin

October 1, 2017 - November 1, 2018

Overseen planning, redevelopment, and execution of Telepin's brand, demand generation, digital properties, and go-to-market plans. Revitalized brand and acquisition strategy; improved NPS from -45 to 0 in one year. Built a demand-gen engine and Martech stack to align with revenue growth goals.

Vice President Marketing at Iceberg Networks (rebranded New Rocket)

December 1, 2018 - February 1, 2022

Directed marketing transformation, scaling demand gen and brand presence in North America. Achieved 40% YoY growth; won Global Partner of the Year with ServiceNow. Unified 5 acquired businesses into a single brand, Martech stack and global acquisition and demand-gen framework. Drove thought leadership and content strategies that expanded brand authority; shifted brand perception to a leading risk management and security operations firm.