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I’m a versatile digital specialist with multi-faceted skills in Digital Analytics Solutions, Tracking implementation, Analytics QA, Mobile App Tracking and other adjacent areas of digital marketing. My role provides the bridge between business, marketing, and technical implementation when it comes to digital analytics and data collection. I also enjoy investigating & solving data quality issues, and offering tailored solutions to ensure data integrity.…I’m a versatile digital specialist with multi-faceted skills in Digital Analytics Solutions, Tracking implementation, Analytics QA, Mobile App Tracking and other adjacent areas of digital marketing. My role provides the bridge between business, marketing, and technical implementation when it comes to digital analytics and data collection. I also enjoy investigating & solving data quality issues, and offering tailored solutions to ensure data integrity.

Mihaela Nistor

Data Analyst, QA Engineer, Data Collector, +2

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I’m a versatile digital specialist with multi-faceted skills in Digital Analytics Solutions, Tracking implementation, Analytics QA, Mobile App Tracking and other adjacent areas of digital marketing. My role provides the bridge between business, marketing, and technical implementation when it comes to digital analytics and data collection. I also enjoy investigating & solving data quality issues, and offering tailored solutions to ensure data integrity.…I’m a versatile digital specialist with multi-faceted skills in Digital Analytics Solutions, Tracking implementation, Analytics QA, Mobile App Tracking and other adjacent areas of digital marketing. My role provides the bridge between business, marketing, and technical implementation when it comes to digital analytics and data collection. I also enjoy investigating & solving data quality issues, and offering tailored solutions to ensure data integrity.

Available to hire

I’m a versatile digital specialist with multi-faceted skills in Digital Analytics Solutions, Tracking implementation, Analytics QA, Mobile App Tracking and other adjacent areas of digital marketing.
My role provides the bridge between business, marketing, and technical implementation when it comes to digital analytics and data collection. I also enjoy investigating & solving data quality issues, and offering tailored solutions to ensure data integrity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Analytics Implementation Specialist at Dow Jones

August 1, 2025 - August 1, 2025

Delivered full-cycle analytics tracking for iOS, Android, and web platforms using GA4 & Adobe Analytics. Conducted weekly QA & regression testing in Dev/QA/Prod environments, validating analytics tracking accuracy and data integrity. Created dashboards and alerts to monitor data health pre- and post-release. Collaborated with Product and Development teams to align tracking requirements and ensure data consistency. Investigated and escalated bugs via JIRA with detailed reproduction steps, device logs, screenshots, and documentation per OS, brand, and analytics platform.

Senior Analytics Platform Specialist at Trakken

January 1, 2024 - January 1, 2024

Data collection project management for enhanced e-commerce & web tracking on retail sites (client requirements, implementation, QA pre and post launch). Performed data quality audits, identified discrepancies, and provided actionable solutions. Created & maintained analytics documentation requirements and client tagging plans. Built internal knowledge bases and QA checklists for analytics teams. Conducted regular case reviews to discuss & solve complex issues raised by clients. Onboarding sessions for medium and enterprise clients.

Analytics Platform Specialist (Google) at Trakken

January 1, 2022 - January 1, 2022

Identified & solved data quality issues through advanced troubleshooting for all enterprise clients. Escalated platform-related issues to partners and provided technical recommendations for fixes. Technical QA & troubleshooting for Google Analytics 4, Google Tag Manager, Looker Studio, Firebase for attribution, reporting, and data discrepancy between tools. Supported enterprise clients with technical setup, best practices, and cross-platform tracking governance.

Business Systems Admin Analyst / SEO Analyst at Honeywell

January 1, 2019 - January 1, 2019

Accountable for end-to-end service delivery of enterprise digital services (data collection & measurement systems) during a migration project from Google Marketing Platform to Adobe. Managed the end-to-end delivery of digital analytics services across multiple internal clients. Created documentation standards for analytics implementation and data governance. Oversaw the administration & maintenance of digital analytics tools like Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch, Adobe Target. Coordinated training programs for all marketing teams - to accommodate knowledge uptake (Adobe digital marketing stack). Produced performance reports and optimized data collection strategies for digital properties. Focused on technical SEO tasks and site search performance.