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I'm Macarena Soffia Earey, a Chilean journalist and strategic communications consultant with more than 18 years of experience delivering comprehensive communication plans, crisis management, public affairs, media relations, brand PR, corporate PR, sustainability and CSR projects, internal communication strategies, and event coordination for multinational and Chilean brands. As a founding partner at Somos Conecta since 2019, I lead advisory work, cultivate close relationships with senior executives and media editors, and oversee ongoing brand launches, CSR initiatives, and sustainability programs while coordinating internal and external communications.…I'm Macarena Soffia Earey, a Chilean journalist and strategic communications consultant with more than 18 years of experience delivering comprehensive communication plans, crisis management, public affairs, media relations, brand PR, corporate PR, sustainability and CSR projects, internal communication strategies, and event coordination for multinational and Chilean brands. As a founding partner at Somos Conecta since 2019, I lead advisory work, cultivate close relationships with senior executives and media editors, and oversee ongoing brand launches, CSR initiatives, and sustainability programs while coordinating internal and external communications.

Macarena Soffia Earey

Writer, PR Freelancer, Content Producer, +2

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I'm Macarena Soffia Earey, a Chilean journalist and strategic communications consultant with more than 18 years of experience delivering comprehensive communication plans, crisis management, public affairs, media relations, brand PR, corporate PR, sustainability and CSR projects, internal communication strategies, and event coordination for multinational and Chilean brands. As a founding partner at Somos Conecta since 2019, I lead advisory work, cultivate close relationships with senior executives and media editors, and oversee ongoing brand launches, CSR initiatives, and sustainability programs while coordinating internal and external communications.…I'm Macarena Soffia Earey, a Chilean journalist and strategic communications consultant with more than 18 years of experience delivering comprehensive communication plans, crisis management, public affairs, media relations, brand PR, corporate PR, sustainability and CSR projects, internal communication strategies, and event coordination for multinational and Chilean brands. As a founding partner at Somos Conecta since 2019, I lead advisory work, cultivate close relationships with senior executives and media editors, and oversee ongoing brand launches, CSR initiatives, and sustainability programs while coordinating internal and external communications.

Available to hire

I’m Macarena Soffia Earey, a Chilean journalist and strategic communications consultant with more than 18 years of experience delivering comprehensive communication plans, crisis management, public affairs, media relations, brand PR, corporate PR, sustainability and CSR projects, internal communication strategies, and event coordination for multinational and Chilean brands.

As a founding partner at Somos Conecta since 2019, I lead advisory work, cultivate close relationships with senior executives and media editors, and oversee ongoing brand launches, CSR initiatives, and sustainability programs while coordinating internal and external communications.

Skills

Copywriting

Branding

Corporate Video

Experience Level

Copywriting

Expert

Branding

Expert

Corporate Video

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Partner Strategic Communications Consultant at Somos Conecta

January 1, 2019 - November 25, 2025

Founding partner responsible for direct relations, planning, and ongoing close advisory services to organizations.

Director of Communications at Feedback Comunicaciones S.A.

January 1, 2019 - January 1, 2019

Led strategic communications and market research; managed a small team; developed client communication strategies; conducted spokesperson workshops; built media relations and internal communication plans; maintained relationships with media editors.

Public Affairs & Communications Project Coordinator at Coca-Cola in Chile S.A.

November 1, 2012 - November 1, 2012

Developed sustainability platform across projects; coordinated corporate and brand communications; built relationships with media, NGOs, and public bodies; supervised Coca-Cola Foundation Chile; aligned internal and external communications; supported launches and incident management; contributed to CSR initiatives.

Marketing Execution Coordinator at Coca-Cola in Chile S.A.

April 1, 2011 - April 1, 2011

Coordinated promotions; implemented brand assets, events, and BTL programs; enhanced reach and impact of brand activations; oversaw product testing and cultural relevance strategies.

Public Affairs and Communications at Coca-Cola in Chile S.A.

January 31, 2009 - January 31, 2009

Planned relationship strategies with national opinion leaders; managed media plans and strategies; daily relations with key media; planned launches, corporate events, and CSR programs; internal communications across Coca-Cola Chile and System.