Available to hire
Art Director & Creative Strategist, specialising in contemporary brand identity, visual storytelling and content creation.
I work with fashion, lifestyle and wellness brands to create clean, cohesive and intentional visuals, from concept development and moodboards to photo/video content and editing.
My aesthetic is minimal, modern and detail-oriented, blending editorial influences with clear brand narrative.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Freelance Art Director & Graphic Designer at Self-Employed / Freelance
January 1, 2022 - November 25, 2025Directed conceptual projects in art direction, branding and editorial storytelling. Developed self-initiated campaigns for fashion, beauty and lifestyle brands. Collaborated with small businesses to design digital content, social media assets and brand activations. Integrated AI and motion tools (Runway, Midjourney, Figma, Adobe Creative Suite) to prototype innovative visuals.
Creative Assistant (Contract) at PrimHaus Sydney
March 31, 2022 - March 31, 2022Contributed to mood boards, visual research and archive curation for studio projects. Assisted in content creation for social media and brand presence.
Junior Concept Designer at YYPLUS Madrid
December 31, 2022 - December 31, 2022Contributed to retail and experiential design concepts, translating brand strategies into immersive environments. Explored consumer behaviour and spatial storytelling, aligning design aesthetics with brand identity. Collaborated with cross-disciplinary teams to deliver visual concepts and presentations.
Junior Concept Designer at Saber O He Architects Madrid
December 31, 2022 - December 31, 2022Assisted in concept development for branded interior design solutions, researching materials and narratives to enrich proposals. Produced visuals for client presentations and refined design concepts.
Graphic & Multimedia Designer at Cibrián Art Gallery, San Sebastián
December 31, 2020 - December 31, 2020Designed multimedia content for catalogs, newsletters and exhibition visuals. Produced photo and video documentation to enhance exhibition storytelling.
Art Gallery Assistant at Peña Monterrey, Mexico
December 31, 2019 - December 31, 2019Supported exhibition design and visual documentation, refining curatorial concepts. Coordinated catalogs, newsletters and online content for consistent brand communication.
Freelance Art Director & Graphic Designer at Self-employed
January 1, 2022 - November 28, 2025Directed conceptual projects in art direction, branding and editorial storytelling. Developed self-initiated campaigns for fashion, beauty and lifestyle brands. Collaborated with small businesses to design digital content, social media assets and brand activations. Integrated AI and motion tools (Runway, Midjourney, Figma, After Effects) to prototype innovative visuals.
Junior Concept Designer at YYPLUS
January 1, 2022 - January 1, 2022Contributed to retail and experiential design concepts, translating brand strategies into immersive environments. Explored consumer behavior and spatial storytelling, aligning design aesthetics with brand identity. Collaborated with cross-disciplinary teams to deliver visual concepts and presentations.
Junior Concept Designer at Saber Oh Architects
January 1, 2022 - January 1, 2022Assisted in concept development for branded interior design solutions. Researched materials, processes and narratives to enrich creative proposals. Produced visuals and infographics to maintain a cohesive brand voice. Collaborated with cross-disciplinary teams to deliver visual concepts and presentations.
Graphic & Multimedia Designer at Cibrián Art Gallery
January 1, 2020 - January 1, 2020Designed multimedia and editorial content (catalogues, newsletters, exhibition visuals). Produced photo & video documentation to enhance exhibition storytelling.
Art Gallery Assistant at Peñamonterrey
January 1, 2019 - January 1, 2019Supported exhibition design and visual documentation, refining curatorial concepts. Coordinated catalogs, newsletters and online content for consistent brand communication.
Education
Master’s in Retail Space Design at School of Design, Madrid
January 11, 2030 - January 1, 2021Bachelor’s in Fine Arts at URJC, Madrid
January 11, 2030 - January 1, 2020Exchange in Fine Arts at UDEM, Mexico
January 11, 2030 - January 1, 2019Master's in Retail Space Design at Madrid School of Design
January 1, 2021 - January 1, 2021Bachelor's in Fine Arts at URJC, Madrid
January 1, 2020 - January 1, 2020Exchange in Fine Arts at UD EM, Mexico
January 1, 2019 - January 1, 2019Qualifications
AI in Advertising
January 1, 2025 - November 25, 2025AI in Advertising
January 1, 2025 - November 28, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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