I am a Marketing Executive with experience driving strategic and operational initiatives. I have led marketing projects, managed B2B and B2C relationships, planned events, and supported retention and sales. I bring optimism, curiosity, and a collaborative spirit. Based in Berlin, I thrive in cross-functional teams and enjoy turning data into insights, building strong brands, and delivering value through creative and practical marketing solutions.

Lisa A. Mucig

I am a Marketing Executive with experience driving strategic and operational initiatives. I have led marketing projects, managed B2B and B2C relationships, planned events, and supported retention and sales. I bring optimism, curiosity, and a collaborative spirit. Based in Berlin, I thrive in cross-functional teams and enjoy turning data into insights, building strong brands, and delivering value through creative and practical marketing solutions.

Available to hire

I am a Marketing Executive with experience driving strategic and operational initiatives. I have led marketing projects, managed B2B and B2C relationships, planned events, and supported retention and sales. I bring optimism, curiosity, and a collaborative spirit.

Based in Berlin, I thrive in cross-functional teams and enjoy turning data into insights, building strong brands, and delivering value through creative and practical marketing solutions.

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Language

French
Fluent
English
Advanced
German
Intermediate
Spanish; Castilian
Beginner

Work Experience

Event Photographer at Motus Kollektiv, Berlin
October 1, 2025 - October 1, 2025
Shot performers and scenery at events; selected angles and timings to capture event atmosphere and evoke emotion; produced content for Motus Instagram, DJs' professional accounts, and advertising materials.
Barista / All-rounder at Sant Buena, Berlin
May 1, 2025 - November 25, 2025
Prepared hot and cold drinks; created different coffee-based drinks with latte art; performed all tasks for smooth shop operations including taking orders, cleaning, stock management, and drink preparation; responsible for daily opening/closing and customer satisfaction.
Administrative Assistant at Assurimo, Lyon
January 1, 2025 - November 25, 2025
Supported managers with onboarding new business (multi-risk property insurance); managed client claims reports; handled insurance policy cancellation requests; organized changes in property management/insurance companies; participated in optimizing internal administrative processes.
Marketing & Operations Coordinator at Maison Baum, Berlin
December 31, 2024 - December 31, 2024
Led strategic marketing projects for B2B customers, collaborations, LinkedIn activities and market research. Planned events (Showroom, Berlin Fashion Week 2024) and managed projects independently. Collaborated with design, sales and marketing teams to ensure brand consistency. Participated in ad campaigns setup and assisted with daily operations (stock and orders).
Marketing & Sales Executive at Icecat, Amsterdam
December 31, 2023 - December 31, 2023
Supported the FR team on various projects: meetings, service presentations, coverage analysis reports, and follow-up emails (e.g., projects with Mirakl). Conducted market research to identify potential customers and decision-makers. Increased brand awareness through mailings, newsletters and visuals; prepared event participation coordination, logistics and creative ideas for Retail tech; built a leads database via mailings, LinkedIn and cold calls; created engaging LinkedIn posts to boost lead generation and brand awareness.
Marketing Assistant at AIESEC, Lyon
December 31, 2022 - December 31, 2022
Participated in the growth and smooth running of the organization; promoted opportunities abroad for youth development (internships, volunteering, teaching); built marketing strategies to reach target audiences and maintain engagement; performed graphic design for social networks and community management; contributed to event planning and public outreach.

Education

Marketing and Sales master's degree at IAE, Lyon
January 1, 2022 - January 1, 2024
Business Management bachelor's degree at IAE, Lyon
January 1, 2019 - January 1, 2021
Exchange semester at Linköping University
January 11, 2030 - November 25, 2025
High school diploma with honours at Lycée La Trinité, Lyon
January 1, 2019 - January 1, 2019

Qualifications

TOEIC
January 1, 2022 - November 25, 2025
Cambridge CAE (C1)
January 1, 2019 - November 25, 2025
German Language Certificate B1 (Kultusministerkonferenz)
January 1, 2016 - November 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education