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I'm Allaam Fa Uhad Al Rasyid, a creative and data-driven digital marketer with a background in communications and hands-on experience in social media strategy, performance advertising, and content creation. Recently completed the Full-Stack Digital Marketing program at Purwadhika, where I honed my analytical, strategic, and storytelling skills. I am passionate about designing performance-driven campaigns that deliver measurable results and build meaningful, people-centric brand connections.…I'm Allaam Fa Uhad Al Rasyid, a creative and data-driven digital marketer with a background in communications and hands-on experience in social media strategy, performance advertising, and content creation. Recently completed the Full-Stack Digital Marketing program at Purwadhika, where I honed my analytical, strategic, and storytelling skills. I am passionate about designing performance-driven campaigns that deliver measurable results and build meaningful, people-centric brand connections.

Allaam Fa Uhad Al Rasyid

Content Creator, Marketing Strategist, Growth Marketer, +2

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I'm Allaam Fa Uhad Al Rasyid, a creative and data-driven digital marketer with a background in communications and hands-on experience in social media strategy, performance advertising, and content creation. Recently completed the Full-Stack Digital Marketing program at Purwadhika, where I honed my analytical, strategic, and storytelling skills. I am passionate about designing performance-driven campaigns that deliver measurable results and build meaningful, people-centric brand connections.…I'm Allaam Fa Uhad Al Rasyid, a creative and data-driven digital marketer with a background in communications and hands-on experience in social media strategy, performance advertising, and content creation. Recently completed the Full-Stack Digital Marketing program at Purwadhika, where I honed my analytical, strategic, and storytelling skills. I am passionate about designing performance-driven campaigns that deliver measurable results and build meaningful, people-centric brand connections.

Available to hire

I’m Allaam Fa Uhad Al Rasyid, a creative and data-driven digital marketer with a background in communications and hands-on experience in social media strategy, performance advertising, and content creation.

Recently completed the Full-Stack Digital Marketing program at Purwadhika, where I honed my analytical, strategic, and storytelling skills. I am passionate about designing performance-driven campaigns that deliver measurable results and build meaningful, people-centric brand connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Founder / Operator at Self-Employed – Hybrid Café & Coworking Space with Urban Farming (Bandung, Indonesia)

October 1, 2023 - November 25, 2025

Launched and managed a hybrid café and coworking space integrated with urban farming, offering a unique experience combining hospitality, productivity, and sustainable living. Conducted market research to identify trends and customer preferences, improving service offerings. Built partnerships with local communities and businesses to foster collaboration. Led recruitment, training, and daily operations, ensuring excellent customer experience.

Management Trainee at PT. Kurnia Cipta Moda Gemilang (Charles & Keith)

July 1, 2023 - July 1, 2023

Analyzed sales performance by preparing and interpreting daily, monthly, and yearly reports to support strategic planning and operational improvements. Supported the Store Manager in ensuring seamless daily store operations, including monitoring sales performance, implementing sales strategies, and maintaining high customer service standards. Trained and coached team members to enhance productivity and service quality. Managed inventory to align stock with demand while minimizing waste and overstock. Contributed to visual merchandising by designing store layouts and displays to attract customers and boost sales.

Freelance Videographer at Bandung, Indonesia (Freelance)

March 1, 2017 - November 25, 2025

Produced and edited visual content for small businesses, events, and online platforms using Adobe Creative Cloud and DaVinci Resolve. Collaborated with clients to deliver storytelling-driven visual content that strengthens brand identity.

Head of Environmental Care at ASTA CALA – Bandung, Indonesia

December 31, 2022 - December 31, 2022

Led environmental care initiatives within the organization, coordinating activities with external partners to promote sustainability and campus life.

Head of Public Relations at ASTA CALA – Bandung, Indonesia

December 31, 2021 - December 31, 2021

Managed organizational social media presence and communications, increasing follower engagement and serving as the liaison for external collaborations.

Volunteer – Education & Community Support at ASTA CALA Rescue Team – Bandung, Indonesia

January 31, 2021 - January 31, 2021

Volunteer activities to support communities affected by tsunamis, including evacuation and post-disaster recovery coordination.

Volunteer – Citarum Harum (KKN) at Community Service Program (KKN) 'Citarum Harum' – Bandung, Indonesia

November 30, 2019 - November 30, 2019

Organized river conservation awareness activities, including tree planting and trail enhancements to support recreation and tourism, while engaging the community.