SVETLANA YAKUNINA IS A CROSS-INDUSTRY CREATIVE STRATEGIST PASSIONATE ABOUT THE POWER OF CREATIVITY TO INFLUENCE CONSUMER BEHAVIOR. SHE COMBINES IN-DEPTH RESEARCH WITH STRATEGIC INSIGHT TO CRAFT MARKETING CAMPAIGNS AND BRAND IDENTITIES THAT RESONATE WITH TARGET AUDIENCES AND DRIVE REAL-WORLD IMPACT.…

Svetlana Yakunina

SVETLANA YAKUNINA IS A CROSS-INDUSTRY CREATIVE STRATEGIST PASSIONATE ABOUT THE POWER OF CREATIVITY TO INFLUENCE CONSUMER BEHAVIOR. SHE COMBINES IN-DEPTH RESEARCH WITH STRATEGIC INSIGHT TO CRAFT MARKETING CAMPAIGNS AND BRAND IDENTITIES THAT RESONATE WITH TARGET AUDIENCES AND DRIVE REAL-WORLD IMPACT.…

Available to hire

SVETLANA YAKUNINA IS A CROSS-INDUSTRY CREATIVE
STRATEGIST PASSIONATE ABOUT THE POWER OF
CREATIVITY TO INFLUENCE CONSUMER BEHAVIOR. SHE
COMBINES IN-DEPTH RESEARCH WITH STRATEGIC INSIGHT
TO CRAFT MARKETING CAMPAIGNS AND BRAND IDENTITIES
THAT RESONATE WITH TARGET AUDIENCES AND DRIVE
REAL-WORLD IMPACT.

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Skills

Experience Level

Language

Russian
Fluent
English
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Founder at Honey
April 1, 2022 - November 25, 2025
Founder, Driving Strategic Partnerships and Business Relationships within the Web3 ecosystem; developing new strategies to attract new customers; project management and creative direction.
Marketing & Partnerships at The Fashion Technology Collective
December 1, 2023 - November 25, 2025
Led marketing and partnerships, coordinating cross-functional teams and events to advance brand initiatives; contributed to market strategy and growth.
Brand Identity Manager / Consultant at Moore
September 30, 2023 - September 30, 2023
Shaped brand identity across digital touchpoints; revised website, social media, partners and suppliers to create a coherent brand identity across all channels.
Brand Executive | Consultant at Self-employed / Brand Consultancy
September 24, 2024 - September 24, 2024
Revise the website, social media, partners and suppliers to create a coherent brand identity across all channels; establish a marketing strategy for the next year.
Cross-Industry Creative Strategist at Z-Emotion
March 24, 2024 - September 24, 2024
Cross-industry creative strategy and brand positioning; led initiatives in NFT/Web3 spaces.
Consultant Editor-in-Chief at The Fashion Technology Collective
December 1, 2023 - Present
Editorial leadership with focus on brand strategy and content; strategy and partnerships.

Education

International Economy and Public Relations at SAIMA University of Applied Sciences
January 11, 2030 - November 25, 2025
Marketing of Luxury Goods and Services at University of Monaco
January 11, 2030 - November 25, 2025
Premium Design Management at Istituto Marangoni, Milan
January 11, 2030 - November 25, 2025
International economy and public relations at SAIMAA University of Applied Sciences
January 11, 2030 - April 1, 2026
Marketing of Luxury Goods and Services at International University of Monaco
January 11, 2030 - April 1, 2026
Premium design management at Politecnico di Milano
January 11, 2030 - April 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other, Retail

Skills

Experience Level