Available to hire
I am passionate about crafting beautifully designed immersive experiences, leading UX and design on products & apps with a user-centered approach. I’m a hands-on UX/UI designer who owns the solution to ensure the highest quality and accessibility, and I believe in creating fully usable and attractive products. Creativity drives my work, and I stay dedicated to high standards, always looking to improve and explore new ideas, techniques and concepts.
My work combines a deep understanding of user intention and behaviour, gained from data, user research and testing, with insights from psychology, trends and technology. Living in the experience age, I’m inspired by innovations that change how we think and excited by digital product innovation. I love absorbing fresh ideas and new ways of thinking while solving problems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Senior Product Designer at F1 Vegas Karting
September 1, 2025 - November 25, 2025Lead product designer for F1 Vegas, designing scheduling, booking and live systems; progressed from lo-fi wires to interactive Figma prototype and contributed to a design system to follow.
Senior Product Designer at London Market
September 1, 2025 - September 1, 2025Lead product designer on the London Stock Exchange fintech portal; conducted discovery, IA definition, research and prototyping; supported ongoing design iteration around user testing.
Lead Product Designer at KPMG
November 1, 2024 - November 1, 2024Led product design for a cutting-edge portal; architected IA, conducted research and prototyping in Figma; managed stakeholder engagement and iterated designs based on user testing.
UX Designer at Department For Education
May 1, 2024 - May 1, 2024Lead UX Designer for the internal retail information portal for schools and universities; defined UX/UI from user research, designed multiple prototypes in Figma and conducted SME and user testing; contributed components to the GDS toolkit.
Product Designer at EE
January 1, 2024 - January 1, 2024Lead product designer on EE’s home security offering; led discovery, ideation, full information architecture, lo-mid-hi fidelity prototypes, maintained design system, conducted stakeholder interviews, usability and accessibility reviews.
Senior Product Designer at London Market
September 1, 2023 - September 1, 2023Lead product designer for the London Market insurance portal; architected user-centered journeys, ran user testing and persona creation; designed broker portal covering insurance, loans, stock exchange, foreign exchange & digital payments.
Senior Product Designer at O2
July 1, 2023 - July 1, 2023Lead product designer for O2 mobile; redesigned main journeys including Product select, Basket and Checkout; maintained and migrated the design system from Sketch to Figma.
Senior Product Designer at Apryl
February 1, 2023 - February 1, 2023Lead product designer for Apryl, an online fertility clinic; architected the portal from a user-centered perspective; produced lo-to-hi fidelity prototypes supported by user research.
Senior Product Designer at Asda
November 1, 2022 - November 1, 2022Lead product designer for Asda, designing a new e-commerce returns experience; maintained the design system and customised Salesforce components for a bespoke front end.
Senior Product Designer at Nando’s
June 1, 2022 - June 1, 2022Lead product designer for forecasting, stock and logistics app; led design within an agile team to enable operational planning.
Senior Product Designer at NHS (GDS)
April 1, 2022 - April 1, 2022Lead UX UI Designer for NHS Wales hospital theatre booking system TOMS; architected user-centered designs from workshops to hi-fidelity prototype.
Senior Product Designer at Gamesys
January 1, 2022 - January 1, 2022Lead product designer for Gamesys; designed their design system and app-based gaming products; focused on accessible, scalable UI patterns.
Senior Product Designer at BP
November 1, 2021 - November 1, 2021Lead product designer for the BP energy saving app powered by Salesforce; defined user journeys and designed solutions to reduce energy usage.
Senior Product Designer at DEFRA
August 1, 2021 - August 1, 2021Lead product designer for DEFRA's agricultural analytic tracking platform; contributed new user-centered components to the GDS toolkit and workflow.
Lead UI Designer at SKY
June 1, 2021 - June 1, 2021Lead UI Designer for SKY’s mobile offering; research-driven approach including card sort to inform design decisions.
Lead Interaction Designer at NHS
April 1, 2021 - April 1, 2021Lead Interaction Designer for NHS, working on the front-of-house COVID portal; UX review and prototyping.
Lead UX UI Designer at Planning Portal
November 1, 2020 - November 1, 2020Lead UX UI designer for the Planning Portal's digital planning permission service; user-centered design approach.
Lead UX UI Designer at NHS
June 1, 2020 - June 1, 2020Lead UX UI designer for NHS (GDS Gov); data security app architecture from workshops to hi-fidelity prototype; contributed to GDS toolkit.
Lead Mobile UX UI Designer at Kwiff
December 1, 2019 - December 1, 2019Lead mobile UX UI designer for Kwiff sports betting app; concepts such as on-demand 'watch as you bet' and mood bar gamification; prototyping and motion design.
Lead UX Designer at Holland & Barrett
February 1, 2019 - February 1, 2019Lead UX designer for Holland & Barrett eCommerce; user-centered design; lab testing, card sort research to deliver a refreshed eCommerce experience.
UI/UX Architect, Consultant & Designer at Gala / Buzz Bingo
December 1, 2018 - December 1, 2018Lead for design-driven native iOS & Android apps; architected user journeys, IA, content strategy, analytics; defined design standards and conducted research-driven improvements.
UX Designer at DVSA
June 1, 2017 - June 1, 2017Architected user journeys for the gov MOT digital service; applied user-centered design within GDS guidelines; produced lo- to hi-fidelity wires.
UX Designer at The Whites Group
March 1, 2017 - March 1, 2017Full UX audit of financial trade application; research, value proposition, competitor audit; wireframes and hi-fidelity mocks; front-end development contribution.
UX Designer at Initials Marketing
June 1, 2016 - June 1, 2016Redesign tablet device for Boots & Philips; full UX architecture, IA, content strategy, delivery messaging and blueprints; full UX audit and wireframes.
Lead UX/UI Designer at HSSNET
March 1, 2016 - March 1, 2016Lead UX Designer focusing on NHS healthcare products; developing UX processes, creating brand identity, wireframes, and interactive prototypes; front-end coding in HTML5/CSS/JS.
UX Designer & Consultant at Capita
August 1, 2014 - August 1, 2014UX Designer & Consultant; learning apps, Salesforce front-end customization; collaboration with development team to tailor front-end components.
UI / UX Developer at Numero
March 1, 2012 - March 1, 2012UI/UX Developer; pixel-perfect interfaces for major clients including Yodel & Tesco; contributed to front-end deliverables.
UI / UX Developer at IO-ME Ltd
January 1, 2011 - January 1, 2011UI/UX Developer; consumer and social apps; contributed to front-end and user interface design.
Senior Product Designer at BSQ Group
December 1, 2025 - March 1, 2026Led design for BSQ Group's startup web portal, from discovery through lo-fi wires to an interactive Figma prototype; established the path for the upcoming design system and related assets; delivered a practical, user-centered solution for a B2B portal.
Lead Product Designer at London Market
November 1, 2024 - September 1, 2025Led design for the London Market fintech portal; architected user journeys, conducted persona creation and user testing; produced lo-fi to hi-fi prototypes and supported Salesforce-powered designs.
UX Designer at Department For Education (GDS)
January 1, 2024 - May 1, 2024Led UX UI design for the DFE internal retail information portal; conducted user research, produced prototypes in Figma, and tested with SMEs and users; contributed components to GDS toolkit and codebase.
Product Designer at EE
September 1, 2023 - January 1, 2024Led product design for EE's home security offering; contributed to discovery, information architecture, and end-to-end prototypes; maintained and extended the design system; conducted stakeholder interviews and usability reviews.
Lead Product Designer at London Market
July 1, 2023 - September 1, 2023Led product design for the London Market insurance portal; mapped journeys, ran user testing, and iterated designs; crafted broker portal components across insurance, loans, FX and digital payments, powered by Salesforce.
Senior Product Designer at Apryl
November 1, 2022 - February 1, 2023Led portal design for fertility platform; user-centered journeys, lo-to-hi fidelity prototypes based on research.
Senior Product Designer at Nando's
April 1, 2022 - June 1, 2022Led forecasting, stock, and logistics app design; agile team leadership.
Lead UX/UI Designer at NHS (GDS) Wales
January 1, 2022 - April 1, 2022Led NHS Wales hospital theatre booking system TOMS; architected user-centered designs and prototyped.
Lead Product Designer at Gamesys
November 1, 2021 - January 1, 2022Led design system development and app-based gaming products; defined design standards and components.
Lead Interaction Designer at NHS
November 1, 2020 - April 1, 2021Led NHS front-of-house COVID portal; UX review & prototyping.
Lead UX/UI Designer at Planning Portal
June 1, 2020 - November 1, 2020Led Planning Portal UX/UI for the digital planning permission service.
Lead UX/UI Designer at NHS (Valtech)
January 1, 2020 - June 1, 2020Led NHS data security app; workshops; lo-fi to hi-fi prototypes; used InVision Studio and Sketch.
Lead Mobile UX/UI Designer at Kwiff
February 1, 2019 - December 1, 2019Led UX/UI design for Kwiff sports betting app; introduced on-demand 'watch as you bet' feature and gamification concepts; motion design & animation.
Lead UX Designer at Holland & Barrett
December 1, 2018 - February 1, 2019Led UX for eCommerce; lab testing / card sort research to deliver a refreshed experience; documented UI solutions.
Lead UI Designer at Gala / Buzz Bingo
June 1, 2017 - December 1, 2018Led design for native iOS & Android apps; IA, content strategy, audit & analytics; hi-fidelity prototyping; contributed to acquisition features.
UX Designer at The Whites Group
June 1, 2016 - March 1, 2017Full UX audit of a financial trading application; research, value proposition, competitor audit, stakeholder interviews; hi-fi mockups; front-end development involvement.
Lead UX Designer at HSSNET
August 1, 2014 - March 1, 2016Led design for NHS healthcare products; developed a UX process with stakeholders, personas, IA and prototypes; contributed front-end with HTML5, SASS & JS.
UX Designer & Consultant at Capita
March 1, 2012 - August 1, 2014Developed learning apps; customised Salesforce components; worked with development teams.
UI/UX Developer at Numero
January 1, 2011 - March 1, 2012Pixel-perfect interfaces for major clients including Yodel & Tesco.
UI/UX Developer at IO-ME Ltd
November 1, 2009 - January 1, 2011UI/UX development for consumer/social apps.
Education
Qualifications
Industry Experience
Gaming, Healthcare, Education, Financial Services, Retail, Government, Energy & Utilities, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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