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I'm Libby Dugan, a senior PR strategist specializing in earned media, messaging, and media relations. I bring deep experience across B2B and D2C brands, including tech, health, AI, and venture capital. I lead integrated campaigns, manage crisis communications, and elevate brand reputation, backed by strong relationships with national outlets. I excel in executive communications, corporate events, and thought leadership development, and I thrive in fast-paced, results-driven teams.…I'm Libby Dugan, a senior PR strategist specializing in earned media, messaging, and media relations. I bring deep experience across B2B and D2C brands, including tech, health, AI, and venture capital. I lead integrated campaigns, manage crisis communications, and elevate brand reputation, backed by strong relationships with national outlets. I excel in executive communications, corporate events, and thought leadership development, and I thrive in fast-paced, results-driven teams.

Libby Dugan

PR Freelancer, Brand Strategist, Marketing Strategist, +1

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I'm Libby Dugan, a senior PR strategist specializing in earned media, messaging, and media relations. I bring deep experience across B2B and D2C brands, including tech, health, AI, and venture capital. I lead integrated campaigns, manage crisis communications, and elevate brand reputation, backed by strong relationships with national outlets. I excel in executive communications, corporate events, and thought leadership development, and I thrive in fast-paced, results-driven teams.…I'm Libby Dugan, a senior PR strategist specializing in earned media, messaging, and media relations. I bring deep experience across B2B and D2C brands, including tech, health, AI, and venture capital. I lead integrated campaigns, manage crisis communications, and elevate brand reputation, backed by strong relationships with national outlets. I excel in executive communications, corporate events, and thought leadership development, and I thrive in fast-paced, results-driven teams.

Available to hire

Zionsville, United States

I’m Libby Dugan, a senior PR strategist specializing in earned media, messaging, and media relations.

I bring deep experience across B2B and D2C brands, including tech, health, AI, and venture capital. I lead integrated campaigns, manage crisis communications, and elevate brand reputation, backed by strong relationships with national outlets. I excel in executive communications, corporate events, and thought leadership development, and I thrive in fast-paced, results-driven teams.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Owner at Libby Dugan Consulting

March 1, 2019 - November 25, 2025

Provide strategic PR consulting for clients across technology, health, legal, climate tech, and AI sectors.

Fractional PR Lead at Independent PR Consultant

November 1, 2021 - November 25, 2025

Developed and executed media strategies for tech and science-driven brands; secured high-visibility coverage and client media placements; led relationships with national outlets.

Senior PR Lead at Top Global

October 1, 2021 - October 1, 2021

Led U.S. PR strategy for Check Point Cybersecurity; generated hundreds of earned media hits during a rapid response campaign; secured national coverage and interviews.

Account Manager at Hirons & Company

November 1, 2015 - November 1, 2015

Interim Public Affairs Director for Indiana Department of Health during HIV crisis in Scott County; coordinated opening of the Sandra Eskin Center for Brain Care Innovation.

Board Member at Sullivan Munce Cultural Center

January 1, 2024 - November 25, 2025

Serving on the board to support arts and cultural initiatives in the community.

Public Relations Director / Specialist at Pivot Marketing

June 1, 2016 - March 1, 2019

Directed PR programs for clients including Visit Bloomington, Studio AxioS, No Mean City, Indianapolis Public Schools, and Land Collective; oversaw media relations, event communications, and campaign strategy.

Account Manager at Hirons and Company

May 1, 2015 - November 1, 2015

Served as interim Public Affairs Director for the Indiana Department of Health during the HIV crisis in Scott County; coordinated opening of the Sandra Eskenazi Center for Brain Care Innovation.