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I am a culturally aware marketing professional with over a decade of experience, dedicated to achieving goals and driving outcomes through the crafting and execution of effective marketing and business strategies. My expertise includes a deep understanding of market dynamics, consumer behaviours and the ability to identify emerging trends. I thrive in cross-functional environments, building strong partnerships and delivering measurable results through data-driven campaigns, ecommerce optimization, and creative brand storytelling. I am fluent in navigating Swiss and international markets and comfortable collaborating with teams across Europe and Asia.…I am a culturally aware marketing professional with over a decade of experience, dedicated to achieving goals and driving outcomes through the crafting and execution of effective marketing and business strategies. My expertise includes a deep understanding of market dynamics, consumer behaviours and the ability to identify emerging trends. I thrive in cross-functional environments, building strong partnerships and delivering measurable results through data-driven campaigns, ecommerce optimization, and creative brand storytelling. I am fluent in navigating Swiss and international markets and comfortable collaborating with teams across Europe and Asia.

Fithrah Martínez

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a culturally aware marketing professional with over a decade of experience, dedicated to achieving goals and driving outcomes through the crafting and execution of effective marketing and business strategies. My expertise includes a deep understanding of market dynamics, consumer behaviours and the ability to identify emerging trends. I thrive in cross-functional environments, building strong partnerships and delivering measurable results through data-driven campaigns, ecommerce optimization, and creative brand storytelling. I am fluent in navigating Swiss and international markets and comfortable collaborating with teams across Europe and Asia.…I am a culturally aware marketing professional with over a decade of experience, dedicated to achieving goals and driving outcomes through the crafting and execution of effective marketing and business strategies. My expertise includes a deep understanding of market dynamics, consumer behaviours and the ability to identify emerging trends. I thrive in cross-functional environments, building strong partnerships and delivering measurable results through data-driven campaigns, ecommerce optimization, and creative brand storytelling. I am fluent in navigating Swiss and international markets and comfortable collaborating with teams across Europe and Asia.

Available to hire

I am a culturally aware marketing professional with over a decade of experience, dedicated to achieving goals and driving outcomes through the crafting and execution of effective marketing and business strategies. My expertise includes a deep understanding of market dynamics, consumer behaviours and the ability to identify emerging trends.

I thrive in cross-functional environments, building strong partnerships and delivering measurable results through data-driven campaigns, ecommerce optimization, and creative brand storytelling. I am fluent in navigating Swiss and international markets and comfortable collaborating with teams across Europe and Asia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Spanish; Castilian

Advanced

Malay

Fluent

Indonesian

Advanced

Work Experience

Marketing & Ecommerce Manager at We For You GmbH

January 1, 2024 - November 25, 2025

Boost Ecommerce Sales: Manage and optimise the webshop to drive online sales, delivering a seamless shopping experience. Lead Targeted Advertising Campaigns: Executed impactful digital marketing strategies, leveraging Google Ads and Meta platforms to maximize reach, engagement, and conversions. Curate Social Media Content: Design trend-driven social media content to grow an engaged online community and enhance the brand’s presence across platforms.

Marketplace Manager Ecommerce Europe at Rotho Kunststoff AG

December 31, 2023 - December 31, 2023

Spearheaded project management for Otto (DE), Ebay (DE) and Allegro (PL), ensuring profitability of these marketplaces. Oversaw channels, content and performance daily. Identified and developed new Ecommerce channels from inception to completion. Collaborated with cross-functional teams (Marketing, Webshop, Logistics) for a seamless lifecycle.

AVP, Marketing & Business Partnership at ROOMIE Hospitality Inc.

December 31, 2019 - December 31, 2019

Led market expansion in EU and APAC regions with a focus on strategic marketing initiatives and partnerships with technology firms. Built and managed diverse market portfolios, executed SEO/SEM, social media, branding initiatives, and sales growth. Developed C-level proposals, delivered presentations, and ensured client satisfaction and long-term growth.

Group Marketing Manager at Astro Berhad

December 31, 2017 - December 31, 2017

Oversaw B2B and B2C marketing for 8 radio stations, implementing campaigns across digital content, ads, mobile ads and events. Collaborated with creative and media agencies and managed the department budget for all brands.

Branding Manager at AirAsia

December 31, 2015 - December 31, 2015

Ran digital and offline marketing campaigns to raise sales and brand loyalty. Developed global brand guidelines as part of SOPs. Led brand communication strategies and creative execution with cross-functional teams.

Digital Planner at Starcom Mediavest (Publicis Group)

December 31, 2012 - December 31, 2012

Planned and developed branded content for social media; crafted presentations and pitches for digital concepts; generated weekly and monthly performance reports.

Publisher Account Executive at Glam Media, London

December 31, 2011 - December 31, 2011

Facilitated communication between bloggers and clients; provided content direction to bloggers to maximize view counts; managed execution of clients’ digital ads and monitored campaign performance.