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I’m a multi-disciplinary creative with a passion for bringing bold ideas to life through thoughtful design and storytelling. I work across branding, illustration, digital/print design, concepting campaigns, and art direction. I thrive in fast-paced, collaborative environments and love the challenge of juggling multiple projects. For me, creativity is about finding smart, compelling solutions that help brands connect in meaningful ways.…I’m a multi-disciplinary creative with a passion for bringing bold ideas to life through thoughtful design and storytelling. I work across branding, illustration, digital/print design, concepting campaigns, and art direction. I thrive in fast-paced, collaborative environments and love the challenge of juggling multiple projects. For me, creativity is about finding smart, compelling solutions that help brands connect in meaningful ways.

Julia Patrick

Art Director, Designer, Creative Director, +2

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I’m a multi-disciplinary creative with a passion for bringing bold ideas to life through thoughtful design and storytelling. I work across branding, illustration, digital/print design, concepting campaigns, and art direction. I thrive in fast-paced, collaborative environments and love the challenge of juggling multiple projects. For me, creativity is about finding smart, compelling solutions that help brands connect in meaningful ways.…I’m a multi-disciplinary creative with a passion for bringing bold ideas to life through thoughtful design and storytelling. I work across branding, illustration, digital/print design, concepting campaigns, and art direction. I thrive in fast-paced, collaborative environments and love the challenge of juggling multiple projects. For me, creativity is about finding smart, compelling solutions that help brands connect in meaningful ways.

Available to hire

I’m a multi-disciplinary creative with a passion for bringing bold ideas to life through thoughtful design and storytelling. I work across branding, illustration, digital/print design, concepting campaigns, and art direction.
I thrive in fast-paced, collaborative environments and love the challenge of juggling multiple projects. For me, creativity is about finding smart, compelling solutions that help brands connect in meaningful ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Design Lead at Borne Creative Agency

January 1, 2025 - January 1, 2025

Led multidisciplinary teams to deliver branding and campaign work that was strategic, expressive and beautifully crafted across branding, digital, print, motion and art direction. Drove creative strategy end to end—from concepting and pitching to execution, client collaboration and team leadership. Crafted the direction for Adnams’ multi-channel Summer and Christmas campaigns; built a joyful identity for Virgin Wines; guided branding for Horizon Energy Ventures; set a bold new direction for the UK Sailing Association; led the 'Made by Girls' recruitment campaign for Norwich High School for Girls. Shaped Borne’s identity with a cohesive visual language and tone of voice, and mentored designers to win new business.

Senior Creative at Borne Creative Agency

January 1, 2021 - January 1, 2021

Developed thoughtful branding and campaign work for a wide range of clients, leading concepting and execution with a high level of design refinement. Led the creative for Medicine Sans Frontières campaigns—one of the UK’s most successful to date, generating 5x the usual donations in week one and £500K in the first month. Directed branding and content for 'Future Made', a recruitment campaign focused at the youth market, reshaping perceptions of construction careers. Managed multiple projects with varied disciplines and deadlines, maintaining efficiency, attention to detail, and strong creative direction. Communicated clearly across teams and departments to keep stakeholders aligned on status, priorities and delivery. Sourced and commissioned talent whose aesthetic aligned with each brief, from local specialists to wider creative partners.

Senior Art Director at Selfridges

March 1, 2018 - November 25, 2025

Drove the creative direction of major marketing moments, shaping campaigns that reflected the brand’s fashion-forward, playful and progressive identity. Selected and collaborated with emerging conceptual photographers, stylists, make-up artists and set designers whose vision aligned with the brand. Pushed creativity to deliver more refined, luxury-focused campaign work that explored nuanced thematic storytelling.

Senior Art Director at ASOS.com

September 1, 2016 - November 25, 2025

Led concept and art direction for global multi-channel brand campaigns, including 'Next-Level You' and 'Will You Come to Prom with Us?'. Collaborated with marketers, editors and stylists to develop ideas driven by cultural insight, research and audience behaviour. Delivered ASOS’s most commercially successful campaign to date, generating £2.4M in sales from a £160K budget. Championed inclusive casting and a democratic fashion voice that resonated globally.

Art Director at ASOS.com

March 1, 2015 - November 25, 2025

Responded to both global and market briefs, curating tailored homepage experiences that reflected the needs, behaviours and trends of international audiences. Mentored Junior Art Directors, thoughtfully allocating projects that aligned with their strengths and ambitions. Sourced and commissioned photographers with a natural synergy to the ASOS brand, aligning individual visual styles to specific briefs to elevate brand expression and drive a consistent identity. Led the concepting, storyboarding and direction of seasonal trend films; the AW15 campaign film generated over 36,000 views in a day and strengthened ASOS’s position in trend storytelling. Collaborated with the PR team to create high-impact lookbooks across key in-house brands, ensuring clarity, relevance and brand integrity.

Senior Designer at ASOS.com

September 1, 2014 - November 25, 2025

Worked closely with the Creative Director to contribute to seasonal identities that guided direction across teams and platforms. Designed seasonal branding and assets for global homepages and provided art direction for still and video content across social channels.

Digital Designer at ASOS.com Partnerships

December 1, 2011 - November 25, 2025

Collaborated with major brands to deliver impactful, culturally relevant campaigns tailored to the ASOS audience, ensuring creative ideas were engaging and commercially accountable. Led projects end-to-end from concept development and pitching through to art direction across stills, video and print for ASOS Magazine and external media partners. Directed campaigns for Ford, Citroën, L’Oréal, Philips, Clinique and Rimmel London; stayed ahead of emerging technology and social marketing trends to inform campaign strategy, content formats and audience reach.

Midweight Designer at MATCHES FASHION

January 1, 2010 - November 25, 2025

Designed high-impact visuals across digital and physical touchpoints, from homepage assets, print magazine and online editorial content to supporting window displays.