Julia Patrick

Led multidisciplinary teams to deliver branding and campaign work that was strategic, expressive and beautifully crafted across branding, digital, print, motion and art direction. Drove creative strategy end to end—from concepting and pitching to execution, client collaboration and team leadership. Crafted the direction for Adnams’ multi-channel Summer and Christmas campaigns; built a joyful identity for Virgin Wines; guided branding for Horizon Energy Ventures; set a bold new direction for the UK Sailing Association; led the 'Made by Girls' recruitment campaign for Norwich High School for Girls. Shaped Borne’s identity with a cohesive visual language and tone of voice, and mentored designers to win new business.

Developed thoughtful branding and campaign work for a wide range of clients, leading concepting and execution with a high level of design refinement. Led the creative for Medicine Sans Frontières campaigns—one of the UK’s most successful to date, generating 5x the usual donations in week one and £500K in the first month. Directed branding and content for 'Future Made', a recruitment campaign focused at the youth market, reshaping perceptions of construction careers. Managed multiple projects with varied disciplines and deadlines, maintaining efficiency, attention to detail, and strong creative direction. Communicated clearly across teams and departments to keep stakeholders aligned on status, priorities and delivery. Sourced and commissioned talent whose aesthetic aligned with each brief, from local specialists to wider creative partners.

Drove the creative direction of major marketing moments, shaping campaigns that reflected the brand’s fashion-forward, playful and progressive identity. Selected and collaborated with emerging conceptual photographers, stylists, make-up artists and set designers whose vision aligned with the brand. Pushed creativity to deliver more refined, luxury-focused campaign work that explored nuanced thematic storytelling.