Liza Diaz

Designed and developed licensed apparel collections for men’s MLB, WNBA, UFC, NWSL, and College Football programs. Created CADs, artwork layouts, tech packs, and production-ready design packages to support graphic and apparel programs. Collaborated with factories, licensors, and cross-functional teams to review samples, refine execution, and support on-time delivery. Oversaw fit comments, revisions, and QA approvals to maintain consistency, quality, and visual accuracy throughout development.

Designed and developed licensed men’s apparel collections for MLB and WNBA, ensuring alignment with league brand guidelines and team aesthetics. Created detailed tech packs, CADs, and fit comments to communicate specifications with vendors and factories. Collaborated with cross-functional teams on product development, ensuring quality, fit, and timely delivery of licensed assortments. Researched trends and market data to influence design direction while maintaining compliance with licensing standards.

Developed and executed design concepts in collaboration with senior designers across activewear categories including pickleball, tennis, and golf. Managed seasonal design development through sample creation, ensuring quality and timely delivery. Conducted trend and market research to identify opportunities for fabrics, fits, and prints; created and updated tech packs, BOMs, and fit comments to ensure accurate vendor communication. Supported seasonal storytelling by collaborating with marketing on photoshoots and catalogs.