Hi, I’m Serhii Balabushka, a Senior UX/UI & Product Designer with 8+ years of experience crafting intuitive, high-impact digital experiences for SaaS, marketplaces, and data-driven platforms. I excel at shaping early-stage product direction, turning ambiguous requirements into clear user journeys, and delivering polished, scalable UI systems. I have a strong background in responsive design, user research, and adaptable design systems across multi-platform ecosystems. I’m passionate about gaming, creator-driven platforms, and building end-to-end experiences that balance business goals with user needs.

Serhii Balabushka

Hi, I’m Serhii Balabushka, a Senior UX/UI & Product Designer with 8+ years of experience crafting intuitive, high-impact digital experiences for SaaS, marketplaces, and data-driven platforms. I excel at shaping early-stage product direction, turning ambiguous requirements into clear user journeys, and delivering polished, scalable UI systems. I have a strong background in responsive design, user research, and adaptable design systems across multi-platform ecosystems. I’m passionate about gaming, creator-driven platforms, and building end-to-end experiences that balance business goals with user needs.

Available to hire

Hi, I’m Serhii Balabushka, a Senior UX/UI & Product Designer with 8+ years of experience crafting intuitive, high-impact digital experiences for SaaS, marketplaces, and data-driven platforms. I excel at shaping early-stage product direction, turning ambiguous requirements into clear user journeys, and delivering polished, scalable UI systems. I have a strong background in responsive design, user research, and adaptable design systems across multi-platform ecosystems. I’m passionate about gaming, creator-driven platforms, and building end-to-end experiences that balance business goals with user needs.

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Work Experience

UX Designer at EPAM Systems (Enterprise SaaS)
November 1, 2023 - November 1, 2023
Designed complex interfaces supporting analytics, reporting, and multi-role user interactions. Simplified intricate workflows, improving task efficiency and reducing cognitive load for power users. Shaped product direction through research synthesis, user personas, journey mapping, and defining UX hypotheses. Maintained shared design systems, ensuring cross-product consistency and efficient developer handoff. Partnered with stakeholders across product, development, QA, and business domains.
Freelance Senior Product Designer at SaaS, Marketplaces & Digital Platforms
November 1, 2023 - November 25, 2025
Led product design for early-stage web platforms, including dashboards, marketplaces, and workflow tools. Developed end-to-end UX deliverables: user flows, wireframes, interactive prototypes, and high-fidelity UI. Built flexible design systems and scalable Figma components to support rapid iteration across teams. Conducted user interviews, usability tests, and competitor audits to validate decisions and refine product direction. Collaborated with distributed engineering and product teams, ensuring clear specifications and smooth implementation.
UX/UI Designer at ROOM4 (Mobile Workflow Tools)
June 1, 2021 - June 1, 2021
Designed mobile-first workflows for distributed teams, emphasizing clarity and intuitive navigation. Created prototypes and validated interactions with field users to improve adoption and ease of use. Delivered production-ready interfaces aligned with platform constraints and user needs.
UX Designer at opinov8 (SaaS & Dashboards)
June 1, 2020 - June 1, 2020
Designed dashboards, analytics modules, and configuration interfaces for B2B SaaS clients. Created multi-state UI patterns and reusable components supporting quick iteration and cross-team collaboration.
UX/UI Designer at Digital Agency (E-commerce & Web)
September 1, 2019 - September 1, 2019
Designed responsive web interfaces, landing pages, and marketing experiences. Improved user flows through usability insights, analytics, and A/B testing.

Education

B.Sc. in Aviation Transport Technologies at National Aviation University, Kyiv
January 11, 2030 - November 25, 2025
UX Design Foundations at Coursera
January 11, 2030 - November 25, 2025
UX Research, Accessibility, Design Thinking at LinkedIn Learning
January 11, 2030 - November 25, 2025

Qualifications

AODA Compliance Certification
January 11, 2030 - November 25, 2025

Industry Experience

Software & Internet, Gaming, Media & Entertainment