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I'm Samantha. Expert copywriter. I bring organisational change to life for people using clear and precise messaging. With over a decade of experience in internal communications and transformation programmes, I bring strategy and creativity together to turn complex change into clear, compelling stories that inspire action. I design audience-first communications and campaigns that cut through noise and make change stick, connecting with everyone from board room to boiler room.…I'm Samantha. Expert copywriter. I bring organisational change to life for people using clear and precise messaging. With over a decade of experience in internal communications and transformation programmes, I bring strategy and creativity together to turn complex change into clear, compelling stories that inspire action. I design audience-first communications and campaigns that cut through noise and make change stick, connecting with everyone from board room to boiler room.

Samantha Dixon

Copywriter, Content Creator, Creative Director, +4

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I'm Samantha. Expert copywriter. I bring organisational change to life for people using clear and precise messaging. With over a decade of experience in internal communications and transformation programmes, I bring strategy and creativity together to turn complex change into clear, compelling stories that inspire action. I design audience-first communications and campaigns that cut through noise and make change stick, connecting with everyone from board room to boiler room.…I'm Samantha. Expert copywriter. I bring organisational change to life for people using clear and precise messaging. With over a decade of experience in internal communications and transformation programmes, I bring strategy and creativity together to turn complex change into clear, compelling stories that inspire action. I design audience-first communications and campaigns that cut through noise and make change stick, connecting with everyone from board room to boiler room.

Available to hire

I’m Samantha. Expert copywriter. I bring organisational change to life for people using clear and precise messaging. With over a decade of experience in internal communications and transformation programmes, I bring strategy and creativity together to turn complex change into clear, compelling stories that inspire action.

I design audience-first communications and campaigns that cut through noise and make change stick, connecting with everyone from board room to boiler room.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative Communicator at The Inform Team

December 1, 2022 - November 26, 2025

In-house creative agency role translating complex messages into engaging content across digital, print and internal channels; strategy and planning; creative storytelling; engaging content; tailored campaigns; develop SharePoint and Teams hubs; write, edit and review content aligned to client brands; collaborate with clients and design teams to drive measurable engagement.

Senior Change Communications Consultant at AFINITI

November 1, 2022 - November 1, 2022

Supported change communications for major transformation initiatives; developed comprehensive change strategies, stakeholder engagement plans, and messaging; helped plan, design and deploy launch activities and information hubs; coordinated feedback mechanisms to support adoption.

Transformational Change Manager at Ministry of Defence

March 1, 2022 - March 1, 2022

Drove scoping and implementation of change management interventions for a UK defence weapons concept programme; defined change strategy; led SMT and minister messaging; designed benefits realisation approach; managed internal and external communications; supported workstreams and stakeholders across the programme.

Change Manager at University of Bristol

November 1, 2018 - November 1, 2018

Designed change, engagement and internal communications interventions for transformational and business change initiatives; built a central change team and portfolio; supported project leads with stakeholder engagement and adoption; established change management practices.

Senior Executive Assistant at University of Bristol

October 1, 2015 - October 1, 2015

Led executive administration; managed a team and supported staff across the School; handled office operations and events; coordinated relocations and procurement; supported school leadership.

Project Change Manager at University of Bristol

September 1, 2013 - September 1, 2013

Managed office refurbishment project for administrative, academic and postgraduate staff; oversaw relocations, contractors and move schedules; supported line management; coordinated resources and events.

Senior Change Communications Consultant at A Fin iti

November 1, 2022 - November 1, 2022

Supported leadership on change communications for major transformation initiatives; developed end-to-end change communications strategies, stakeholder engagement plans, impact & readiness assessments, and messaging frameworks; led creation of central information hubs, launch events and ongoing feedback mechanisms to ensure adoption and engagement; coordinated internal and external messaging including ministerial and defence/public sector communications.