I am excited to apply for the Digital Marketing Specialist position for the newly launched video chat platform. With strong experience in digital marketing, content creation, and community growth for online platforms, I am confident in my ability to help drive user engagement and elevate the platform's presence across key digital channels. My background includes developing and executing user-focused marketing campaigns, managing social media engagement, and creating short-form video and written content tailored for fast-moving platforms such as TikTok, X/Twitter, Reddit, and Discord. I have hands-on experience in nurturing online communities and generating organic conversations that increase visibility and user sign-ups — exactly the type of approach essential for a new tech-driven communication product. I am also highly familiar with coordinating product launches on platforms like ProductHunt and Indie Hackers, ensuring maximum reach through strategic timing, compelling messaging, and consistent community engagement. My analytic strengths allow me to interpret campaign data, identify trends, and adjust strategies to continuously improve user acquisition and retention.

Charles Sawasawa

I am excited to apply for the Digital Marketing Specialist position for the newly launched video chat platform. With strong experience in digital marketing, content creation, and community growth for online platforms, I am confident in my ability to help drive user engagement and elevate the platform's presence across key digital channels. My background includes developing and executing user-focused marketing campaigns, managing social media engagement, and creating short-form video and written content tailored for fast-moving platforms such as TikTok, X/Twitter, Reddit, and Discord. I have hands-on experience in nurturing online communities and generating organic conversations that increase visibility and user sign-ups — exactly the type of approach essential for a new tech-driven communication product. I am also highly familiar with coordinating product launches on platforms like ProductHunt and Indie Hackers, ensuring maximum reach through strategic timing, compelling messaging, and consistent community engagement. My analytic strengths allow me to interpret campaign data, identify trends, and adjust strategies to continuously improve user acquisition and retention.

Available to hire

I am excited to apply for the Digital Marketing Specialist position for the newly launched video chat platform. With strong experience in digital marketing, content creation, and community growth for online platforms, I am confident in my ability to help drive user engagement and elevate the platform’s presence across key digital channels.

My background includes developing and executing user-focused marketing campaigns, managing social media engagement, and creating short-form video and written content tailored for fast-moving platforms such as TikTok, X/Twitter, Reddit, and Discord. I have hands-on experience in nurturing online communities and generating organic conversations that increase visibility and user sign-ups — exactly the type of approach essential for a new tech-driven communication product. I am also highly familiar with coordinating product launches on platforms like ProductHunt and Indie Hackers, ensuring maximum reach through strategic timing, compelling messaging, and consistent community engagement. My analytic strengths allow me to interpret campaign data, identify trends, and adjust strategies to continuously improve user acquisition and retention.

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Work Experience

Account Opening Clerk at National Bank of Malawi
February 22, 2022 - February 22, 2022
Handled account opening processes and onboarding, supported customer service and documentation, contributing to onboarding efficiency and accuracy.
Senior Clerk at National Bank of Malawi
February 20, 2022 - November 26, 2025
Managed daily operations, cash handling, customer service, data entry and credit documentation; supported team and process improvements.

Education

Master of Business Administration - Marketing at University of Central Africa
February 20, 2023 - February 20, 2025
Bachelor of Social Sciences - Economics at The Catholic University of Malawi
February 20, 2014 - September 20, 2019
Certificate in Leadership & Influence at University of Central Africa
August 20, 2022 - December 20, 2022

Qualifications

Master of Business Administration - Marketing
February 20, 2023 - February 20, 2025
Bachelor of Social Sciences - Economics
February 20, 2014 - September 20, 2019
Certificate in Leadership & Influence
August 20, 2022 - December 20, 2022

Industry Experience

Financial Services, Professional Services, Education, Media & Entertainment, Software & Internet