Marketing Trainee at Samsung Electronics Bulgaria

Managed Samsung Bulgaria's social media channels on a daily, weekly and monthly basis. Collaborated with local agencies for briefing, adaptation and approvals. Generated weekly, monthly and quarterly reports on social media progress and data. Wrote copy per company ToV; followed brand guidelines; provided feedback to agencies; adapted content for KV designs, social videos and disclaimers.

Staff, Project Manager (Social Media, Influencers, Digital) at Coca-Cola Company (Bulgaria) / Coca-Cola Brand Team

Led collaborations with Brand Managers, the Digital Team, Legal, local agencies and Public Affairs across multiple campaigns for all Coca-Cola brands, including partnerships such as Fanta X Box, 2025 meals, Powerade, and other activations. Managed influencer partnerships with a media agency (E2E), including briefing, de-briefing, feedback on concepts, strategy development, content approvals, and cross-stakeholder coordination. Created copy for Coca-Cola sites and paid & organic social content; planned year-long app content strategy; ensured brand consistency across digital channels; contributed ideas for PR packages and influencer content; supported Christmas and festive activations.

Junior Community and Consumer Engagement Manager at The Coca-Cola Company (Bulgaria)

Managed Bulgaria’s Coca-Cola social media channels within the local portfolio; built and nurtured online communities; planned monthly content calendars; reported weekly to the area manager; analyzed engagement data and proposed improvements; collaborated with local partners to produce locally produced content.

Social Media Data Analyst at Ogilvy (for Coca-Cola brands)

Conducted social media data analysis in collaboration with Ogilvy for multiple brands in the Coca-Cola portfolio (Coca-Cola, Fanta, Schweppes, Sprite, Powerade, Fuze Tea, Capppy, Royal Bliss, Kinley, Aquaris). Worked on social media strategy and optimization. Weekly reporting to the social media director for TC C C Europe and consulted with Konecta team leads and Studio X partners on all social media inquiries, ensuring brand guidelines were followed and content was optimized.

Staff, Project Manager (Social Media, Influencers, Digital) at Coca-Cola Company (Bulgaria)

Handled multi-brand social media campaigns, influencer partnerships and digital activations; coordinated with brand teams and external partners to deliver cohesive campaigns across channels; contributed to content ideation, briefing, approvals and reporting; supported local campaigns such as Coca-Cola Christmas and Schweppes Festive initiatives.