Available to hire
I enjoy creating user-centric, delightful, and successful products. I lead design systems and collaborate with cross-functional teams to craft cohesive experiences across web, TV, and mobile interfaces. Over the years I’ve shaped design at Mindmaze, Pictet, Migros, and Leshop, driving research, strategy, and mentorship to build scalable experiences that users love.
Language
English
Advanced
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Senior UI/UX Designer at SRG SSR / Play Swiss (TV Broadcast)
January 31, 2021 - January 31, 2021Led user-focused design initiatives across web, TV, and mobile platforms. Focused on interactive contexts, conducted early-stage research to inform decisions, and improved cross-platform user experiences.
Design Team Lead at Mindmaze SA (Healthcare)
February 28, 2025 - February 28, 2025Led the design team to collaborate on experiences for MindMaze products, integrating patients, therapists, and clinical experts. Advocated for a shared design language and robust UI/UX principles.
Lead Product Designer & Design System Expert at Taurus TDX / Taurus Group
December 31, 2020 - December 31, 2020Led the MVP design for the Taurus TDX marketplace, enabling instant connection between banks, issuers, and investors for tokenized assets; defined design system components and UI guidelines.
Senior UI/UX Designer / Consultant at Pictet Group (Finance)
February 29, 2020 - February 29, 2020Conducted user research, usability testing, and designed interfaces; built a design library (Appway-based) and facilitated cross-functional workshops with developers, product owners, and business analysts.
Head of UX & Design at Genossenschaft Migros Zürich (E-commerce)
January 31, 2019 - January 31, 2019Head of UX & Design for the e-commerce platform; led UX strategy, research, and transformation; created information architectures and improved usability across services.
UX Designer at Leshop.ch (E-commerce) – Geneva
December 31, 2017 - December 31, 2017User research, information architecture, and end-to-end UX design for Leshop.ch; redesigned company website and established design libraries.
UX Designer at Leshop.ch (E-commerce) – Geneva
December 31, 2018 - December 31, 2018Continued UX design responsibilities with a focus on cart flows and navigation enhancements; collaborated with BI and KPIs for data-informed decisions.
Education
Design Sprint at AJ&Smart
January 1, 2019 - January 1, 2019Online Scrum & Agile Training at McKinsey
January 1, 2018 - January 1, 2018Multimedia Designer at Ecublens / Eikon EMF
January 1, 2007 - January 1, 2011Qualifications
Design Sprint Online Course
January 1, 2019 - January 1, 2019Online Scrum & Agile Training
January 1, 2018 - January 1, 2018Industry Experience
Software & Internet, Healthcare, Retail
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