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I am a creative and strategic content leader with 20+ years of experience in editorial direction, digital storytelling, and social media marketing. I thrive on building and scaling social media strategies that drive engagement, brand growth, and audience loyalty. I enjoy leading cross-functional teams, shaping efficient content systems, and delivering data-informed campaigns that connect brands with audiences across platforms. My track record includes steering high-impact campaigns, collaborating with analytics and creative teams, and translating insights into compelling storytelling across genres and formats. I’m passionate about mentorship, editorial excellence, and creating scalable solutions that sustain brand presence in fast-paced digital environments.…I am a creative and strategic content leader with 20+ years of experience in editorial direction, digital storytelling, and social media marketing. I thrive on building and scaling social media strategies that drive engagement, brand growth, and audience loyalty. I enjoy leading cross-functional teams, shaping efficient content systems, and delivering data-informed campaigns that connect brands with audiences across platforms. My track record includes steering high-impact campaigns, collaborating with analytics and creative teams, and translating insights into compelling storytelling across genres and formats. I’m passionate about mentorship, editorial excellence, and creating scalable solutions that sustain brand presence in fast-paced digital environments.

Anna Margarita Adan

Writer, Content Producer, Video Editor, +2

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I am a creative and strategic content leader with 20+ years of experience in editorial direction, digital storytelling, and social media marketing. I thrive on building and scaling social media strategies that drive engagement, brand growth, and audience loyalty. I enjoy leading cross-functional teams, shaping efficient content systems, and delivering data-informed campaigns that connect brands with audiences across platforms. My track record includes steering high-impact campaigns, collaborating with analytics and creative teams, and translating insights into compelling storytelling across genres and formats. I’m passionate about mentorship, editorial excellence, and creating scalable solutions that sustain brand presence in fast-paced digital environments.…I am a creative and strategic content leader with 20+ years of experience in editorial direction, digital storytelling, and social media marketing. I thrive on building and scaling social media strategies that drive engagement, brand growth, and audience loyalty. I enjoy leading cross-functional teams, shaping efficient content systems, and delivering data-informed campaigns that connect brands with audiences across platforms. My track record includes steering high-impact campaigns, collaborating with analytics and creative teams, and translating insights into compelling storytelling across genres and formats. I’m passionate about mentorship, editorial excellence, and creating scalable solutions that sustain brand presence in fast-paced digital environments.

Available to hire

I am a creative and strategic content leader with 20+ years of experience in editorial direction, digital storytelling, and social media marketing. I thrive on building and scaling social media strategies that drive engagement, brand growth, and audience loyalty. I enjoy leading cross-functional teams, shaping efficient content systems, and delivering data-informed campaigns that connect brands with audiences across platforms.

My track record includes steering high-impact campaigns, collaborating with analytics and creative teams, and translating insights into compelling storytelling across genres and formats. I’m passionate about mentorship, editorial excellence, and creating scalable solutions that sustain brand presence in fast-paced digital environments.

Skills

Copywriting

Social Media Design

Editorial Illustration

Video Advert

Experience Level

Copywriting

Expert

Social Media Design

Expert

Editorial Illustration

Expert

Video Advert

Expert

Language

English

Fluent

Work Experience

Film and Series Editor (Social Media & Content Strategy) at The Good People Network for Netflix Philippines

December 1, 2024 - December 1, 2024

Leads social media strategy, editorial direction, and content programming across TikTok, Meta, YouTube, and X for Netflix Philippines. Develops high-performing campaign ideas, editorial hooks, and multimedia formats to strengthen brand presence and audience engagement. Oversees creative production from concept to execution, ensuring campaigns align with brand voice, insights, and objectives. Directs internal creative teams and external partners to produce data-driven, trend-responsive content across genres.

K-Content Writer and Editor (Social Media Strategy & Community Building) at GetCraft and The Good People Network for Netflix Philippines

April 1, 2024 - April 1, 2024

Designed and implemented Netflix Philippines’ K-content social media strategy, defining tone, persona, and measurable engagement goals. Produced consistently top-performing content that increased organic engagement and strengthened the brand’s K-community presence. Led content ideation, copywriting, and campaign rollout across all social platforms, ensuring creative alignment with global marketing objectives. Partnered with analytics and creative teams to refine storytelling and optimize audience reach.

Freelance Content Creator and Strategist at Freelance

June 1, 2020 - June 1, 2020

Developed and managed digital content strategies for beauty, lifestyle, and advocacy brands. Created SEO-optimized and campaign-driven content for Bella Pelle Philippines, It’s A Girl Thing, and top online publications including Rappler, GMA News Network, Cosmopolitan Philippines, Esquire Philippines, and SMILE Magazine. Produced branded storytelling and native advertising content for clients such as SM Malls, San Miguel, Century Properties, and JobStreet.

Editor in Chief (Summit Books and Content Marketing) at Summit Media Content Lab

December 1, 2017 - December 1, 2017

Directed content strategy, creative production, and marketing integration for both editorial and branded content projects. Pitched and secured brand partnerships (NutriAsia, SM Malls, Century Properties), creating new revenue streams for the company. Streamlined team workflows and implemented editorial systems to improve productivity and turnaround times.

Editor in Chief (K-Zone Philippines) at Summit Media

September 1, 2015 - September 1, 2015

Led overall brand and content strategy for one of the country’s top-selling youth magazines. Oversaw editorial, design, and marketing teams to develop integrated campaigns, events, and book extensions that built community and increased readership. Mentored and trained editors and art directors who went on to leadership positions in the publishing and creative industries.