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Hi, I’m Supriya Srivastava, a marketing professional from IIM Shillong with hands-on experience in digital campaigns, brand management, and growth strategy. I thrive on data-driven insights to boost engagement, loyalty, and ROI, and I excel at executing multi-channel campaigns, improving brand presence through targeted content and performance marketing. I’ve delivered measurable results across fintech, SaaS, and consumer brands by leveraging consumer insights, SEO, content storytelling, and influencer collaborations. I’m passionate about building strong customer journeys, aligning cross-functional teams, and continually optimizing campaigns for impact.…Hi, I’m Supriya Srivastava, a marketing professional from IIM Shillong with hands-on experience in digital campaigns, brand management, and growth strategy. I thrive on data-driven insights to boost engagement, loyalty, and ROI, and I excel at executing multi-channel campaigns, improving brand presence through targeted content and performance marketing. I’ve delivered measurable results across fintech, SaaS, and consumer brands by leveraging consumer insights, SEO, content storytelling, and influencer collaborations. I’m passionate about building strong customer journeys, aligning cross-functional teams, and continually optimizing campaigns for impact.

Supriya Srivastava

Growth Marketer, Marketing Strategist, Brand Strategist, +7

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Hi, I’m Supriya Srivastava, a marketing professional from IIM Shillong with hands-on experience in digital campaigns, brand management, and growth strategy. I thrive on data-driven insights to boost engagement, loyalty, and ROI, and I excel at executing multi-channel campaigns, improving brand presence through targeted content and performance marketing. I’ve delivered measurable results across fintech, SaaS, and consumer brands by leveraging consumer insights, SEO, content storytelling, and influencer collaborations. I’m passionate about building strong customer journeys, aligning cross-functional teams, and continually optimizing campaigns for impact.…Hi, I’m Supriya Srivastava, a marketing professional from IIM Shillong with hands-on experience in digital campaigns, brand management, and growth strategy. I thrive on data-driven insights to boost engagement, loyalty, and ROI, and I excel at executing multi-channel campaigns, improving brand presence through targeted content and performance marketing. I’ve delivered measurable results across fintech, SaaS, and consumer brands by leveraging consumer insights, SEO, content storytelling, and influencer collaborations. I’m passionate about building strong customer journeys, aligning cross-functional teams, and continually optimizing campaigns for impact.

Available to hire

Hi, I’m Supriya Srivastava, a marketing professional from IIM Shillong with hands-on experience in digital campaigns, brand management, and growth strategy. I thrive on data-driven insights to boost engagement, loyalty, and ROI, and I excel at executing multi-channel campaigns, improving brand presence through targeted content and performance marketing.

I’ve delivered measurable results across fintech, SaaS, and consumer brands by leveraging consumer insights, SEO, content storytelling, and influencer collaborations. I’m passionate about building strong customer journeys, aligning cross-functional teams, and continually optimizing campaigns for impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Associate (Growth) at YUBI (Accumn)

April 1, 2025 - November 26, 2025

Managed LinkedIn campaigns delivering 20X ROI with granular targeting, driving high-intent traffic and qualified leads; led on-ground brand presence at Global Fintech Fest, attracting 500+ visitors in 4 days; strengthened relationships across 20+ key accounts, driving 4X upsell/cross-sell; oversaw onboarding for 200+ users with 70+ trainings to speed activation; onboarded 4 clients in 3 months contributing ₹20L+ revenue; enabled ₹1 crore+ payment clearance by building a streamlined follow-up system coordinating with sales and accounts teams.

Co-Founder at LADY STREET

November 1, 2021 - November 1, 2021

Established CRM system through HubSpot that boosted repeat purchases by 65%, analyzed customer habits, and personalized suggestions; managed complete P&L and realized Rs 200K+ revenue via market analysis and SKU insights with NielsenIQ; grew audience to 60K+ followers through SEO, A/B testing, storytelling, and integrated marketing campaigns; launched 50+ products and managed product lifecycle including packaging, pricing, and positioning strategies.

Marketing Intern at PRESCINTO TECHNOLOGIES

June 1, 2024 - June 1, 2024

Developed and launched 4 ads achieving CTR 7% and conversion rate 20%; strengthened brand consistency on website based on user insights, increasing retention by 2 minutes; generated 20k impressions by identifying target groups and developing core messaging and channel playbooks; boosted email engagement by 70% and subscriber list by 40% via optimized CTAs and relevant content; contributed to 15 deals in pipeline with 2 realized ARR of 65k USD by optimizing mid-funnel demand-gen channels.

Associate Brand Manager (Founders Office) at DAS POTENZIAL

August 1, 2024 - August 1, 2024

Managed $15k in Google, YouTube and LinkedIn ads achieving 10X ROI, aiding closing of 3 deals worth $100k+ revenue; boosted LinkedIn brand visibility with 400+ followers by creating and executing a content calendar; aligned communications with founders, sales and product teams to enhance learner journeys and streamline the funnel; led a team of 5 interns, establishing and tracking KPIs.

Brand Compliance Intern at SWIGGY

August 1, 2021 - August 1, 2021

Conducted 120+ order audits evaluating packaging, hygiene and delivery quality; documented audit findings and prepared weekly compliance reports; strengthened on-ground brand compliance by tracking violations and supporting corrective measures.

Associate Brand Manager (Founders Office) at DAS POTENZAL

August 1, 2024 - August 1, 2024

Managed $15k in Google, YouTube and LinkedIn ads achieving 10X ROI, aiding in closing 3 deals worth $100k+ revenue. Boosted LinkedIn brand visibility with 400+ followers by creating a content calendar and executing engaging content. Collaborated with founders, sales and product teams to align communication, enhance learner journeys and streamline the funnel. Led a team of 5 interns; developed and implemented performance metrics and KPIs to track progress against strategic goals.