I am a UX designer and researcher with 9 years of experience turning human behavior into actionable design insights. My work spans mixed-methods research, human–computer interaction, and immersive VR development, with hands-on expertise. I enjoy working in fast-paced, challenge-driven environments, bringing together research depth and practical technical experience to interpret human behavior and create engaging, user-centered experiences that inform design decisions across the full development process.

Serena Dimitri

I am a UX designer and researcher with 9 years of experience turning human behavior into actionable design insights. My work spans mixed-methods research, human–computer interaction, and immersive VR development, with hands-on expertise. I enjoy working in fast-paced, challenge-driven environments, bringing together research depth and practical technical experience to interpret human behavior and create engaging, user-centered experiences that inform design decisions across the full development process.

Available to hire

I am a UX designer and researcher with 9 years of experience turning human behavior into actionable design insights. My work spans mixed-methods research, human–computer interaction, and immersive VR development, with hands-on expertise.

I enjoy working in fast-paced, challenge-driven environments, bringing together research depth and practical technical experience to interpret human behavior and create engaging, user-centered experiences that inform design decisions across the full development process.

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Language

English
Fluent

Work Experience

Doctoral Researcher in UX design and HCI at University of Glasgow
January 1, 2020 - November 26, 2025
Led end-to-end research project designed, developed, and tested a fully immersive VR game to study human-avatar interaction. Created 54 hyper-realistic avatars and manipulated physical characteristics to evaluate user perception and engagement. Conducted user testing with surveys and behavioral observation, collecting and analyzing data to generate actionable insights. Managed all aspects of research, from planning, experimental design, prototyping, data collection, analysis, to publishing results. Applied HCI principles, user-centered design, and UX research methods to inform interaction and engagement strategies.
UX Designer & Researcher at Freelance
January 1, 2016 - November 26, 2025
Conducted user-centered studies by translating behavioral theories into actionable gameplay requirements for child audiences. Performed stakeholder analysis and requirements elicitation to inform game design roadmaps, feature pipelines, and development priorities. Designed and executed in-game research studies, collecting and analyzing behavioral and engagement data to validate gameplay, inform UX decisions, and surface actionable insights. Synthesized qualitative and quantitative findings into design recommendations and strategic insights, directly influencing development priorities and roadmap decisions. Collaborated cross-functionally with designers, software engineers, and stakeholders to embed research-driven improvements into the game workflow. Delivered research-driven outcomes that secured private funding for 5 years in a row.
Behavioral Research & Teaching Consultant at Ministry of Education, Italy
December 31, 2019 - December 31, 2019
Delivered research-driven workshops translating behavioral insights into actionable strategies for educators, leveraging remote and in-person formats to inform and engage stakeholders. Applied behavioral research findings to design content and activities, demonstrating expertise in user-centered communication, engagement strategies, and research-driven storytelling. Conducted research-based analysis to support evidence-informed interventions, synthesizing data into actionable recommendations for educational stakeholders.

Education

PhD in Social AI – HCI and UX Design project at University of Glasgow
January 1, 2020 - November 26, 2025
MSc at University of Pavia & University School for Advanced Studies Pavia
January 1, 2018 - January 1, 2020
BSc at University of Pavia
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Education, Professional Services, Software & Internet