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I'm Barbara Schmidt, a Senior Account Manager with 7 years in the advertising industry, delivering B2B and B2C campaigns. Over the last two years I partnered with McKinsey to transform OTP's digital communication into a data-driven, performance-oriented channel. I manage cross-functional teams, coordinate creative production, and oversee agile workflows using Jira, Figma, and META Creative Hub. Recently I expanded my toolkit with Dataskool's data science training and started learning Python to fuel a data-driven mindset. I enjoy turning insights into action, and I’m excited to bring this blend of strategy, execution, and analytics to new challenges beyond the agency world.…I'm Barbara Schmidt, a Senior Account Manager with 7 years in the advertising industry, delivering B2B and B2C campaigns. Over the last two years I partnered with McKinsey to transform OTP's digital communication into a data-driven, performance-oriented channel. I manage cross-functional teams, coordinate creative production, and oversee agile workflows using Jira, Figma, and META Creative Hub. Recently I expanded my toolkit with Dataskool's data science training and started learning Python to fuel a data-driven mindset. I enjoy turning insights into action, and I’m excited to bring this blend of strategy, execution, and analytics to new challenges beyond the agency world.

BARBARA SCHMIDT

Project Manager, Creative Producer, Production Manager, +2

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I'm Barbara Schmidt, a Senior Account Manager with 7 years in the advertising industry, delivering B2B and B2C campaigns. Over the last two years I partnered with McKinsey to transform OTP's digital communication into a data-driven, performance-oriented channel. I manage cross-functional teams, coordinate creative production, and oversee agile workflows using Jira, Figma, and META Creative Hub. Recently I expanded my toolkit with Dataskool's data science training and started learning Python to fuel a data-driven mindset. I enjoy turning insights into action, and I’m excited to bring this blend of strategy, execution, and analytics to new challenges beyond the agency world.…I'm Barbara Schmidt, a Senior Account Manager with 7 years in the advertising industry, delivering B2B and B2C campaigns. Over the last two years I partnered with McKinsey to transform OTP's digital communication into a data-driven, performance-oriented channel. I manage cross-functional teams, coordinate creative production, and oversee agile workflows using Jira, Figma, and META Creative Hub. Recently I expanded my toolkit with Dataskool's data science training and started learning Python to fuel a data-driven mindset. I enjoy turning insights into action, and I’m excited to bring this blend of strategy, execution, and analytics to new challenges beyond the agency world.

Available to hire

I’m Barbara Schmidt, a Senior Account Manager with 7 years in the advertising industry, delivering B2B and B2C campaigns. Over the last two years I partnered with McKinsey to transform OTP’s digital communication into a data-driven, performance-oriented channel. I manage cross-functional teams, coordinate creative production, and oversee agile workflows using Jira, Figma, and META Creative Hub.

Recently I expanded my toolkit with Dataskool’s data science training and started learning Python to fuel a data-driven mindset. I enjoy turning insights into action, and I’m excited to bring this blend of strategy, execution, and analytics to new challenges beyond the agency world.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Hungarian

Fluent

English

Advanced

Work Experience

at Café Communications

June 1, 2022 - November 26, 2025

Led creative production management for PPC campaigns, collaborating with multiple OTP business units; contributed to the rollout of a new OTP digital brand design and exploration of automation tools for creative processes; work performed within Agile-style workflows tailored to client needs.

at Artificial Group

May 31, 2022 - May 31, 2022

Managed external and internal communication campaigns for MOL brands and the Central and Eastern Europe region, including sub-brands EVO, Fresh Corner, Plugee, LUB Dynamic; led website renewal and multi-country launches of MOL Plugee app/website.

at PPH Media/Starski agency

December 31, 2019 - December 31, 2019

Gained experience coordinating external and internal communication campaigns and supporting cross-functional teams in the advertising industry; collaboration with creative colleagues, film and animation production, and media teams.