Hi, I’m Anik Aher, a results-driven digital marketer specializing in Google and Meta ads. With over two years of hands-on experience, I drive engagement and optimize performance through data-driven insights, testing, and clear ROI-focused strategies. I excel at turning complex metrics into actionable plans and communicating effectively with clients to align campaigns with business goals. I’ve led full-funnel campaigns, built compelling content strategies, and collaborated with cross-functional teams to boost brand visibility. Based in Auckland and Mumbai, I’m passionate about continual learning and delivering measurable marketing results that matter to brands and audiences.

Anik Aher

Hi, I’m Anik Aher, a results-driven digital marketer specializing in Google and Meta ads. With over two years of hands-on experience, I drive engagement and optimize performance through data-driven insights, testing, and clear ROI-focused strategies. I excel at turning complex metrics into actionable plans and communicating effectively with clients to align campaigns with business goals. I’ve led full-funnel campaigns, built compelling content strategies, and collaborated with cross-functional teams to boost brand visibility. Based in Auckland and Mumbai, I’m passionate about continual learning and delivering measurable marketing results that matter to brands and audiences.

Available to hire

Hi, I’m Anik Aher, a results-driven digital marketer specializing in Google and Meta ads. With over two years of hands-on experience, I drive engagement and optimize performance through data-driven insights, testing, and clear ROI-focused strategies. I excel at turning complex metrics into actionable plans and communicating effectively with clients to align campaigns with business goals.

I’ve led full-funnel campaigns, built compelling content strategies, and collaborated with cross-functional teams to boost brand visibility. Based in Auckland and Mumbai, I’m passionate about continual learning and delivering measurable marketing results that matter to brands and audiences.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media & Ground Staff Assistant at Zone Bowling, Wairau Valley (Auckland)
August 1, 2024 - November 27, 2025
Manage social media content across Instagram, Facebook, and TikTok to boost local engagement and foot traffic. Increased social media engagement by 45% within three months through targeted content and strategic scheduling. Created short-form video campaigns to enhance local branding and audience retention. Supported marketing initiatives and collaborated on regional content strategies to strengthen online visibility.
Digital Marketer & Content Strategist at Headphone Zone, Mumbai
January 1, 2024 - January 1, 2024
Managed full-funnel Google Ads and Meta Ads campaigns, achieving a 35% increase in CTR and a 20% reduction in CPC through continuous optimization. Conducted A/B testing and implemented data-driven improvements to increase landing page conversions by 18%. Analyzed campaign data using Google Analytics and Meta Business Suite to refine targeting and improve ROI. Delivered comprehensive performance reports to stakeholders with actionable insights and optimization strategies. Boosted organic social engagement by 40% through performance-based content and creative testing.
Marketing Executive at S.S. Travel Solutions, Mumbai
June 1, 2022 - June 1, 2022
Executed Meta ad campaigns that increased user engagement by 30%. Managed client communication, setting clear expectations around budgets, timelines, and performance outcomes. Optimized ad performance through keyword targeting, bidding adjustments, and segmentation strategies. Used Google Analytics data to identify opportunities for improving conversion performance and ROI. Coordinated creative and digital teams to align brand messaging and campaign objectives.

Education

Master of Management – Marketing at ICL Graduate Business School, Auckland
November 1, 2025 - November 27, 2025
Postgraduate Diploma in Business at Massey University, Auckland
July 1, 2024 - July 1, 2025
Bachelor of Mass Media – Advertising at South Indian Association, Mumbai
June 1, 2018 - August 1, 2021

Qualifications

Google – AI-powered Performance Ads Certification
January 1, 2025 - November 27, 2025
HubSpot – Digital Marketing & Content Strategy Certifications
January 1, 2025 - November 27, 2025
Google Cloud – Introduction to Generative AI Studio
January 1, 2025 - November 27, 2025
AWS – Foundations of Prompt Engineering
January 1, 2025 - November 27, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other