Available to hire
I am a global strategic leader with 20+ years of experience driving insights, analytics, and transformation across healthcare and technology sectors. I have built global capabilities, enabled data-driven decision making, and led high-performing teams across 26+ markets. My expertise spans forecasting, competitive intelligence, and customer insights to support pipeline prioritization, launch excellence, and lifecycle management.
I partner with executive leadership to define vision, implement standardized KPIs, and deliver actionable insights that drive growth and operational excellence. I thrive in cross-functional environments, translating complex data into clear strategic narratives and measurable outcomes for stakeholders across the brand lifecycle.
Experience Level
Expert
Expert
Language
English
Fluent
Polish
Fluent
Dutch
Advanced
Russian
Advanced
German
Intermediate
Italian
Beginner
Work Experience
Head of ASML Strategic Experiences & Innovation at ASML
June 1, 2024 - November 27, 2025Strategic advisor to ASML’s Executive Leadership Team, shaping AI-driven transformation communications; leading global positioning initiatives; designing and executing executive engagements and flagship events; driving reputation management; transforming ASML’s experiences into AI-powered platforms; overseeing cross-functional collaboration and scalable delivery of engagement programs aligned with corporate vision and market dynamics.
Marketing Transformation Director & Head of Customer Experiences – C-suite Engagements at Philips HealthTech
August 31, 2024 - August 31, 2024Directed global healthcare customer experience strategy, integrating marketing, communications, design, and research to strengthen patient-centric engagement and brand trust. Established and managed advanced Customer Experience Centers in NL, US, China, India and Singapore. Led global cross-functional team to implement performance metrics and continuous improvement frameworks. Designed and executed insight-driven programs leveraging healthcare market research, behavioral analytics, and omnichannel strategies. Partnered with senior executives to shape engagement strategies, forecast market trends, and deliver competitive intelligence supporting portfolio prioritization and launch excellence. Set up and led KOL programs. Championed digital marketing leadership and implemented modern marketing approaches to drive measurable impact.
Global Transformation Leader at Philips HealthTech
June 30, 2019 - June 30, 2019Directed transformation program management from product to co-creation of customer solutions. Established global enterprise infrastructure driving data-driven business performance in healthcare. Led customer experience programs for Philips innovation centers globally. Mentored C-level and executive leadership on strategic alignment and capability building. Champion digital healthcare transformation initiatives, integrating advanced technologies into care delivery models. Implemented digital platforms integration to enable seamless data flow and interoperability across healthcare systems. Introduced advanced analytics and predictive modeling to enhance decision-making and patient outcomes. Led omnichannel strategy development for personalized healthcare engagement across digital and physical touchpoints. Drove agile transformation leadership, embedding modern marketing and innovation practices into organizational culture.
Senior Director Go To Market at Philips HealthTech
August 31, 2018 - August 31, 2018Led global go-to-market strategy for healthtech & personal care solutions, elevating the role to executive level with full accountability for strategic direction and execution. Designed and implemented modern go-to-market approaches for both B2B and B2C segments, integrating digital transformation and customer-centric innovation. Championed omnichannel strategies across global markets, ensuring seamless engagement through digital platforms, e-commerce, and traditional channels. Introduced data-driven decision-making frameworks, leveraging advanced analytics and forecasting models to optimize market entry and performance. Partnered with cross-functional teams to deliver end-to-end launch excellence, aligning marketing, sales, and product development for maximum impact. Implemented agile methodologies and personalized engagement tactics to accelerate adoption and enhance customer experience.
Owner & Managing Director at Bilka Consultancy
December 31, 2019 - December 31, 2019Marketing strategy, customer engagement programs, and transformation consultancy.
Commercial & Marketing Director Eastern Europe at TRIO
December 31, 2016 - December 31, 2016P&L responsibility, account management, go to market, customer engagement.
Marketing Director EMEA & Senior Roles at Philips Lighting
December 31, 2012 - December 31, 2012Market intelligence & insights, forecasting, strategic marketing leadership, talent development.
Education
Master of Science, Faculty of Policy Sciences at Radboud University, Nijmegen, The Netherlands
January 11, 2030 - November 27, 2025Master of Science, International Business Management at University of Economics, Poznan, Poland
January 11, 2030 - November 27, 2025Philips Top Potential Leadership Program at Ashridge Business School, UK
January 11, 2030 - November 27, 2025Qualifications
LEAN/Black Belt Certification
January 11, 2030 - November 27, 2025Digital Marketing Strategy & Leadership
January 11, 2030 - November 27, 2025Business Intelligence
January 11, 2030 - November 27, 2025Strategic Transformations Program Management
January 11, 2030 - November 27, 2025World Class Customer Experience Management
January 11, 2030 - November 27, 2025Finance for Non-Financial Managers
January 11, 2030 - November 27, 2025Leading High-Performance Teams
January 11, 2030 - November 27, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Manufacturing, Software & Internet
Experience Level
Expert
Expert
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