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I am a forward-thinking Digital and Growth Marketer with 8+ years of experience across agency, global corporate, and start-up environments. I leverage AI tools and agent-based workflows to enhance campaign efficiency, testing, and decision-making. Highly adaptable and analytical, I thrive in fast-changing environments and focus on building scalable, creative, and high-impact growth solutions.…

Santi Reyes Salles

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I am a forward-thinking Digital and Growth Marketer with 8+ years of experience across agency, global corporate, and start-up environments. I leverage AI tools and agent-based workflows to enhance campaign efficiency, testing, and decision-making. Highly adaptable and analytical, I thrive in fast-changing environments and focus on building scalable, creative, and high-impact growth solutions.…

Available to hire

I am a forward-thinking Digital and Growth Marketer with 8+ years of experience across agency, global corporate, and start-up environments. I leverage AI tools and agent-based workflows to enhance campaign efficiency, testing, and decision-making.
Highly adaptable and analytical, I thrive in fast-changing environments and focus on building scalable, creative, and high-impact growth solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Spanish; Castilian

Fluent

Work Experience

Global Digital Marketing Manager at EF Education First

June 1, 2021 - November 27, 2025

Direct responsibility for Paid Social and Paid Search strategy for Cultural Care Au Pair across 26 European and South American markets; managed multi-million dollar budget allocations; leveraged cross-market data analytics to identify opportunities for creative A/B testing and conversion lift; adapted campaign structures and creative copy to differing digital maturity and cultural contexts; built cross-functional collaboration with internal teams and agencies; supported local event organization and supplier coordination for market promotion.

Digital Account Manager at Adsmurai

March 31, 2021 - March 31, 2021

Directed performance marketing initiatives for seven retail clients with data-driven optimizations that increased annual Ad Spend by 30% and delivered a 52% uplift across the client portfolio; analyzed cross-platform campaign insights (Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, LinkedIn) to exceed client conversion benchmarks; maintained transparent client communication, fostering retention and cross-sell opportunities; produced tailored media recommendations aligned with strategic brand objectives; established scalable reporting structures to accelerate learning loops and rapid iteration.

B2B Market Research Specialist at Adsmurai

December 31, 2019 - December 31, 2019

Designed and implemented prospecting strategies that led to automated, qualified lead generation with a 375% uplift under restricted budgets; produced over 870 qualified leads in under five months by leveraging sales and marketing trend data; integrated insights from multi-source research to improve lead quality and funnel throughput; developed customized Excel models to streamline lead generation and support CRM data quality and automation flows; collaborated on strategic planning for new business initiatives.

Digital Marketing Specialist & Project Manager at Emotional Data

July 31, 2019 - July 31, 2019

Engineered the adaptation of facial recognition technology for emotional analytics in gastronomy; formulated and executed SEO and social media campaigns to raise brand awareness and drive traffic; organized referral and partnership networks and promotional events to attract investment and strategic collaborators; provided monthly progress briefings and projections to executive leadership, integrating feedback into plans; developed KPIs and led the production of the company’s financial plan section for startup viability.

Business Development Intern at Emotional Data

January 31, 2018 - January 31, 2018

Contributed to foundational aspects of new business in the technology sector, including competitive analysis and partnership engagement; conducted research and provided go-to-market recommendations for pilots; supported senior leadership in stakeholder meetings and strategy sessions; assisted in operational roll-out of marketing and promotional activities to strengthen early adoption pipeline.

Research and Development Analyst at Disfrutar (2 Michelin Star Haute Cuisine Restaurant)

September 30, 2017 - September 30, 2017

Participated in the development of innovative menu concepts using graphical mapping to connect sensory attributes with intended customer emotional response; used AI-driven analytics (Gastrograph and Foodpairing) to inform R&D on flavor combinations; coordinated in-house tastings and conducted data analysis to produce actionable insights; documented procedural changes to improve R&D knowledge sharing.

Research and Development Intern at Dos Palillos (1 Michelin Star Haute Cuisine Restaurant)

June 30, 2016 - June 30, 2016

Assisted Head Chef in menu development aligned to historical and conceptual brand pillars; collaborated in a small team to run culinary experiments; contributed to optimizing seafood curing techniques by testing humidity and temperature; compiled experimental results into reports to inform refinement.

Campus Ambassador at Playnify

January 31, 2015 - January 31, 2015

Represented Playnify on campus, engaging students through events and direct outreach; identified and activated student volunteers for promotional activities to increase user base and local brand recognition; supported event logistics and provided real-time feedback to startup founders.

Digital Account Manager at Adsmurai

December 1, 2019 - May 1, 2021

Directed performance marketing initiatives for seven retail clients, applying data-driven optimizations that resulted in a 30% average annual Ad Spend increase and a 52% total uplift within the client portfolio. Analyzed campaign insights across multi-platform placements (Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, LinkedIn), consistently exceeding client conversion benchmarks. Cultivated ongoing client communication through diverse channels, maintaining strong retention and enhancing cross-sell opportunities. Produced tailored media recommendations, connecting tactical elements to strategic brand objectives for long-term client value. Set up scalable reporting and performance measurement structures, resulting in accelerated learning loops and rapid iteration.

B2B Growth Specialist at Adsmurai

July 1, 2019 - December 1, 2019

Designed and implemented prospecting strategies that led to the creation of an automated, qualified lead generation process, producing a 375% uplift under restricted budgets. Produced over 870 qualified leads in less than five months by leveraging sales and marketing trend data. Enhanced marketing strategies by integrating insights from multi-source research to improve lead quality and funnel throughput. Developed customized Excel models to streamline lead generation, directly improving CRM data quality and supporting more precise automation flows. Collaborated on strategic planning for new business initiatives, consistently supporting robust opportunity pipelines.

Digital Marketing Specialist at Emotional Data

January 1, 2018 - July 1, 2019

Engineered the adaptation of facial recognition technology for emotional analytics in gastronomy, conducting real-world deployment as part of academic research. Formulated and executed SEO and social media campaigns to raise brand awareness and drive traffic growth. Managed partnership networks, organizing promotional events to attract investment and strategic collaborators. Monthly reporting to executive leadership, integrating feedback into ongoing plans. Developed KPIs and led production of the company’s financial business plan section, ensuring operational viability for a startup environment. Collaborated with key R&D ecosystem partners to expand visibility in the Gastronomic tech space.

Project Management Intern at Emotional Data

August 1, 2017 - January 1, 2018

Contributed to foundational aspects of new business set-up in the technology sector, including competitive analysis and partnership engagement. Conducted research and provided recommendations supporting early-stage go-to-market strategies. Assisted senior leadership in stakeholder meetings and strategy sessions for pilot partnership initiatives. Supported operational roll-out of marketing and promotional activities, strengthening early adoption pipeline.

AI/ Digital Brand Strategy Advisor at Play Your Brand

November 1, 2025 - Present

Driving digital brand strategy, positioning, and AI-enhanced performance marketing for premium brands to accelerate growth. Leading multi-channel campaigns across paid social, search, SEO, and influencer, using AI and automation to maximize ROI. Advising on consumer behavior, content strategy, and digital transformation through data-driven and AI-powered insights. Leveraging generative AI tools (ChatGPT, Copilot, Claude, Gemini) to improve productivity, decision-making, and marketing execution. Leading cross-functional teams and stakeholders to deliver scalable brand initiatives that combine innovation, AI, and commercial impact.

Digital Marketing Specialist at Emotional Data

August 1, 2017 - July 31, 2019

Managed the adaptation of ED’s facial recognition technology for emotional data analytics to the FMCG sector, analysing consumer behaviour information and conducting real-world deployment as part of academic research. Formulated and executed SEO optimization, B2B Paid Social and Paid Search campaign raising brand awareness consistently increasing traffic by 35%. Reported to executive leadership on a weekly basis, integrating feedback into ongoing plans. Managed partnership networks, organizing promotional events to attract investment and strategic collaborators. Collaborated with key R&D ecosystem partners to expand visibility in the Gastronomic tech space.