I am a passionate Social Media Manager and Video Content Strategist with over 10 years of experience in driving audience growth, engagement, and brand awareness. I thrive in fast-paced environments where creativity meets data-driven strategies. My focus is on building vibrant communities and optimizing content for platforms like Instagram, TikTok, and YouTube. I love experimenting with new formats and storytelling techniques to create impactful experiences for audiences.…

VALERIA RACANO

I am a passionate Social Media Manager and Video Content Strategist with over 10 years of experience in driving audience growth, engagement, and brand awareness. I thrive in fast-paced environments where creativity meets data-driven strategies. My focus is on building vibrant communities and optimizing content for platforms like Instagram, TikTok, and YouTube. I love experimenting with new formats and storytelling techniques to create impactful experiences for audiences.…

Available to hire

I am a passionate Social Media Manager and Video Content Strategist with over 10 years of experience in driving audience growth, engagement, and brand awareness. I thrive in fast-paced environments where creativity meets data-driven strategies. My focus is on building vibrant communities and optimizing content for platforms like Instagram, TikTok, and YouTube. I love experimenting with new formats and storytelling techniques to create impactful experiences for audiences.

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Skills

Experience Level

Language

Italian
Fluent
English
Intermediate

Work Experience

Video Content Strategist & Content Specialist at Gruppo Mondadori
January 1, 2017 - November 27, 2025
Responsible for writing scripts for social media videos, developing video strategies, and overseeing creative formats for various brands.
Social Media & Community Manager at Banzai Media
December 1, 2016 - December 1, 2016
Managed communities for Pianetadonna.it, developed social strategies, and created video content for multiple platforms.
Web Journalist & Social Media Editor at Roma TG24
September 1, 2012 - September 1, 2012
Wrote news articles and managed social media channels, engaging with the community.
Social Media Manager & Video Content Strategist at GRUPPO MONDADORI
January 1, 2017 - Present
Owned social video strategy and content calendars across Instagram, YouTube, and TikTok for multi-brand ecosystems. Planned and produced social-first video content optimised for engagement and platform algorithms. Developed beauty & wellness content strategies for brands including MyPersonalTrainer and MyPersonalBeauty.
Social Media & Community Manager at BANZAI MEDIA
September 1, 2012 - December 1, 2016
Managed daily community engagement across social platforms. Defined and executed organic social growth strategies. Collaborated with editorial and marketing teams to align content with audience and business goals.
Web Journalist & Social Media Editor at ROMA TG24
October 1, 2011 - September 1, 2012
Wrote news and in-depth articles for the online newspaper. Managed social media channels and user engagement.

Education

Laurea Magistrale in Scienze della Comunicazione at Università La Sapienza di Roma
January 1, 2011 - January 1, 2019
Laurea Triennale in Comunicazione Pubblicitaria at Università di Urbino 'Carlo Bo'
January 1, 2008 - January 1, 2011
Master’s Degree in Communication Sciences at UNIVERSITY OF ROME 'LA SAPIENZA'
January 1, 2011 - January 1, 2019
Bachelor’s Degree in Advertising and Communication at UNIVERSITY OF URBINO 'CARLO BO'
January 1, 2008 - January 1, 2011
Master’s Degree in Communication Sciences at UNIVERSITY OF ROME “LA SAPIENZA”
January 1, 2011 - January 1, 2019
Bachelor’s Degree in Advertising and Communication at UNIVERSITY OF URBINO “CARLO BO”
January 1, 2008 - January 1, 2011

Qualifications

UX Design Course
January 1, 2019 - February 27, 2026

Industry Experience

Media & Entertainment, Education, Consumer Goods

Skills

Experience Level