Kateryna Myn

Growth Marketing Specialist at Inflecto Media, UK

Managed lead generation campaigns across the UK, US, and EU markets with budgets from £5k-£100k+, boosting conversion rates up to 25%. Executed multi-channel campaigns with Google Ads, AppsFlyer, Taboola, and Impact; increased traffic and engagement by 20-30%. Ensured tracking accuracy through integration and troubleshooting; analyzed metrics to optimize performance. Drove growth by A/B testing channels, creatives, and landing pages; reallocated budgets toward top-performing initiatives. Collaborated with leadership and clients to align strategies and refine campaigns based on data-driven insights.

Growth Marketing Specialist (Freelance) at Self-Employed

Various projects (January 2024 - present) focusing on growth marketing across UK, US, and EU markets; data-driven insights and multi-channel experimentation.

Performance Marketing & Technical Operations Specialist at Inflecto Media

Managed lead generation campaigns across UK, US, and EU markets with budgets from £5k-£100k+, boosting conversion rates up to 25%. Executed multi-channel campaigns (Google Ads, AppsFlyer, Taboola, Impact), increasing traffic and engagement by 20-30%. Ensured tracking accuracy through integration and troubleshooting; analyzed metrics to optimize performance. Drove growth with A/B testing across channels, creatives, and landing pages, reallocating budget toward top-performing initiatives. Collaborated with leadership and clients to align strategies and refine campaigns based on data-driven insights.

Licensing Intern at French Connection

Internship focusing on licensing coordination; 2019-2020. Managed Google and Meta Ads campaigns for small businesses, improving campaign effectiveness through targeted setup and optimization. Configured and troubleshot Google Analytics and Tag Manager, ensuring accurate tracking and reliable reporting. Analyzed campaign data regularly to optimize ROI with client budgets, contributing to measurable performance gains.