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Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.…Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.

Anindita Roy

Project Manager, Copywriter, Content Creator, +4

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Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.…Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.

Available to hire

Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs.

Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Specialist at MTX LLC

May 20, 2024 - Present

Orchestrated end-to-end content lifecycle for US-based clients, managed cross-functional teams, and leveraged Agile methodologies to maintain a high on-time delivery rate for multimedia assets.

Content Specialist at Data MTX LLC

May 1, 2024 - November 27, 2025

Developed engaging content including articles, blog posts, social media updates, videos; planned and executed content strategies; optimized content for search; tracked performance; managed LMS course materials; created quiz banks with Articulate Rise; oversaw content development timelines; crafted copy for interfaces.

Content Specialist (Freelance) at Enparadigm

January 1, 2024 - May 1, 2024

Designed and implemented SEO-driven content strategies, created editorial calendars at scale, and collaborated with design/product teams to accelerate content delivery and onboarding.

Content Manager - Project Manager at SharpSell AI

August 1, 2023 - August 1, 2023

Developed engaging and informative content (articles, blog posts, social media updates, videos, multimedia assets); planned and executed content strategies based on audience insights and SEO requirements; ensured content delivery within LMS; created quiz banks with Articulate Rise; tracked content performance and generated analytics; managed timelines and resources; created user-friendly interface copy.

Writer/Reviewer - Learning & Marketing Content at Enparadigm

March 1, 2022 - March 1, 2022

Interpreted creative briefs, ensured brand voice consistency; wrote social media copy; edited corporate content; created content guidelines; collaborated with stakeholders; managed multiple content projects with designers and animators; trained new hires; ensured SLA compliance.

Senior Editor - Project Management Team at City & Guilds South Asia Limited

February 1, 2021 - February 1, 2021

Supported content development with deliverables and SAP issues; developed training materials; ensured corrected data setup; defined goals, timelines, and deliverables; collaborated for feedback and improvements; trained new hires; ensured SLA compliance.

Senior Editor - Project Management Team at City & Guilds South Asia Limited

April 1, 2019 - February 1, 2021

End-to-end project leadership for high-stakes content projects, defined goals, timelines, and deliverables, and ensured SLA compliance while coordinating across functions.

Senior Editor - Project Management Team at Manipal City & Guilds

March 1, 2019 - March 1, 2019

Reviewed vocational training content for the National Skills Development Council; trained new hires; managed projects; developed QA checklists; ensured grammar and usage; coordinated with stakeholders to deliver content on time.

Senior Editor - Project Management Team at Manipal City & Guilds

April 1, 2015 - March 1, 2019

Editorial governance: developed and implemented comprehensive content guidelines and style sheets; led cross-functional collaboration to standardize visuals and content across digital assets; managed timelines for marketing materials.

Content Writer - Catalogue Team at Flipkart Internet Pvt. Ltd.

April 1, 2015 - April 1, 2015

Created engaging, SEO-optimized content to guide purchasing decisions; proofread and uploaded articles via CMS.

Content Writer - Catalogue Management Team at Flipkart Internet Pvt. Ltd.

July 1, 2012 - April 1, 2015

High-volume SEO writing: authored over 1,000 SEO-optimized product descriptions and buying guides to improve search visibility and conversion across the platform.