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Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.…Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.

Anindita Roy

Project Manager, Copywriter, Content Creator, +4

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Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.…Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs. Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.

Available to hire

Hello! I’m Anindita Roy, a Senior Content Leader with 10+ years guiding the end-to-end content lifecycle for global brands and fast-growing startups. I blend project management with UX-focused writing to streamline workflows, improve delivery speed, and deliver measurable outcomes. I thrive on building high-performance teams and delivering content that meets user needs while aligning with business KPIs.

Passionate about SEO, editorial governance, and cross-functional collaboration, I design user-centric microcopy and content systems that enhance onboarding, engagement, and conversion across multi-channel experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Writer - Catalogue Team at Flipkart Internet Pvt. Ltd.

April 1, 2015 - April 1, 2015

Created engaging, SEO-optimized content to guide purchasing decisions; proofread and uploaded articles via CMS.

Senior Editor - Project Management Team at Manipal City & Guilds

March 1, 2019 - March 1, 2019

Reviewed vocational training content for the National Skills Development Council; trained new hires; managed projects; developed QA checklists; ensured grammar and usage; coordinated with stakeholders to deliver content on time.

Senior Editor - Project Management Team at City & Guilds South Asia Limited

February 1, 2021 - February 1, 2021

Supported content development with deliverables and SAP issues; developed training materials; ensured corrected data setup; defined goals, timelines, and deliverables; collaborated for feedback and improvements; trained new hires; ensured SLA compliance.

Writer/Reviewer - Learning & Marketing Content at Enparadigm

March 1, 2022 - March 1, 2022

Interpreted creative briefs, ensured brand voice consistency; wrote social media copy; edited corporate content; created content guidelines; collaborated with stakeholders; managed multiple content projects with designers and animators; trained new hires; ensured SLA compliance.

Content Manager - Project Manager at SharpSell AI

August 1, 2023 - August 1, 2023

Developed engaging and informative content (articles, blog posts, social media updates, videos, multimedia assets); planned and executed content strategies based on audience insights and SEO requirements; ensured content delivery within LMS; created quiz banks with Articulate Rise; tracked content performance and generated analytics; managed timelines and resources; created user-friendly interface copy.

Content Specialist at Data MTX LLC

May 1, 2024 - November 27, 2025

Developed engaging content including articles, blog posts, social media updates, videos; planned and executed content strategies; optimized content for search; tracked performance; managed LMS course materials; created quiz banks with Articulate Rise; oversaw content development timelines; crafted copy for interfaces.

Content Specialist at MTX LLC

May 20, 2024 - Present

Orchestrated end-to-end content lifecycle for US-based clients, managed cross-functional teams, and leveraged Agile methodologies to maintain a high on-time delivery rate for multimedia assets.

Content Specialist (Freelance) at Enparadigm

January 1, 2024 - May 1, 2024

Designed and implemented SEO-driven content strategies, created editorial calendars at scale, and collaborated with design/product teams to accelerate content delivery and onboarding.

Senior Editor - Project Management Team at City & Guilds South Asia Limited

April 1, 2019 - February 1, 2021

End-to-end project leadership for high-stakes content projects, defined goals, timelines, and deliverables, and ensured SLA compliance while coordinating across functions.

Content Writer - Catalogue Management Team at Flipkart Internet Pvt. Ltd.

July 1, 2012 - April 1, 2015

High-volume SEO writing: authored over 1,000 SEO-optimized product descriptions and buying guides to improve search visibility and conversion across the platform.

Senior Editor - Project Management Team at Manipal City & Guilds

April 1, 2015 - March 1, 2019

Editorial governance: developed and implemented comprehensive content guidelines and style sheets; led cross-functional collaboration to standardize visuals and content across digital assets; managed timelines for marketing materials.