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I'm Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print. I translate strategy into modern visual concepts, using sketching, design, animation and code to bring ideas to life. I'm passionate about collaboration and shaping powerful brands. Recent projects include No I, a French workwear-inspired apparel brand, and The Buddha Project, a visual identity and online learning platform. I lead storytelling and experience design, collaborating with multidisciplinary teams and overseeing creative direction and production to deliver meaningful, accessible, craft-focused outcomes.…I'm Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print. I translate strategy into modern visual concepts, using sketching, design, animation and code to bring ideas to life. I'm passionate about collaboration and shaping powerful brands. Recent projects include No I, a French workwear-inspired apparel brand, and The Buddha Project, a visual identity and online learning platform. I lead storytelling and experience design, collaborating with multidisciplinary teams and overseeing creative direction and production to deliver meaningful, accessible, craft-focused outcomes.

Mircea Mocanu

Creative Director, Designer, Art Director, +2

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I'm Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print. I translate strategy into modern visual concepts, using sketching, design, animation and code to bring ideas to life. I'm passionate about collaboration and shaping powerful brands. Recent projects include No I, a French workwear-inspired apparel brand, and The Buddha Project, a visual identity and online learning platform. I lead storytelling and experience design, collaborating with multidisciplinary teams and overseeing creative direction and production to deliver meaningful, accessible, craft-focused outcomes.…I'm Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print. I translate strategy into modern visual concepts, using sketching, design, animation and code to bring ideas to life. I'm passionate about collaboration and shaping powerful brands. Recent projects include No I, a French workwear-inspired apparel brand, and The Buddha Project, a visual identity and online learning platform. I lead storytelling and experience design, collaborating with multidisciplinary teams and overseeing creative direction and production to deliver meaningful, accessible, craft-focused outcomes.

Available to hire

I’m Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print. I translate strategy into modern visual concepts, using sketching, design, animation and code to bring ideas to life.
I’m passionate about collaboration and shaping powerful brands. Recent projects include No I, a French workwear-inspired apparel brand, and The Buddha Project, a visual identity and online learning platform. I lead storytelling and experience design, collaborating with multidisciplinary teams and overseeing creative direction and production to deliver meaningful, accessible, craft-focused outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director & Designer at No I

January 1, 2023 - November 27, 2025

Led every stage of the No I project—from initial concept and brand strategy to visual identity, packaging, and web-store; crafted a transitional aesthetic that speaks to artists and creatives; guided storytelling and experience design to align with the brand’s philosophy; oversaw creative direction and production to bring the vision fully to life.

Creative Director at The Buddha Project

January 1, 2022 - November 27, 2025

Led the creative direction for The Buddha Project, a visual identity and online learning platform; defined a visual language balancing a forest atmosphere with modern freshness; blended illustrative symbolism with typography and layout to tell the story to students; collaborated with a multidisciplinary team to ensure the digital experience aligns with values of compassion, accessibility, and inner transformation; oversaw the website and a custom learning management system.

Art Director at Adidas

December 31, 2019 - December 31, 2019

Led a global digital campaign to illustrate the latest drops on the Adidas site; produced product details, positioned in a modular grid for site components and social media; collaborated with a team of creatives and the marketing client to launch a slick, hype vibe; campaign was integrated and multi-channel, including social media.

Senior Art Director & Designer at Freelance / Agencies

December 31, 2014 - December 31, 2014

From junior to senior, contributed to award-nominated campaigns and branding work for major agencies including Mullen Lowe, Gavrila & Asociatii, Next Advertising, GMP ( Jung von Matt), and DDB; led art direction from concept to execution across print, digital, and broadcast; hands-on in brand identity, campaign development, team leadership, and production coordination; delivered integrated visuals for corporate and cultural clients in banking, FMCG, fashion, media, and tech.