Mircea Mocanu
I'm Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print.
About
I’m Mircea Mocanu, a Creative Director and Designer based in Haarlem, Netherlands. I help brands conceive, develop and launch visual identities, campaigns, and product experiences across digital and print. I translate strategy into modern visual concepts, using sketching, design, animation and code to bring ideas to life.
I’m passionate about collaboration and shaping powerful brands. Recent projects include No I, a French workwear-inspired apparel brand, and The Buddha Project, a visual identity and online learning platform. I lead storytelling and experience design, collaborating with multidisciplinary teams and overseeing creative direction and production to deliver meaningful, accessible, craft-focused outcomes.
- 3 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Retail
- Financial Services
- Professional Services
- Consumer Goods
Work experience· 4 roles
Led every stage of the No I project—from initial concept and brand strategy to visual identity, packaging, and web-store; crafted a transitional aesthetic that speaks to artists and creatives; guided storytelling and experience design to align with the brand’s philosophy; oversaw creative direction and production to bring the vision fully to life.
Led the creative direction for The Buddha Project, a visual identity and online learning platform; defined a visual language balancing a forest atmosphere with modern freshness; blended illustrative symbolism with typography and layout to tell the story to students; collaborated with a multidisciplinary team to ensure the digital experience aligns with values of compassion, accessibility, and inner transformation; oversaw the website and a custom learning management system.
Led a global digital campaign to illustrate the latest drops on the Adidas site; produced product details, positioned in a modular grid for site components and social media; collaborated with a team of creatives and the marketing client to launch a slick, hype vibe; campaign was integrated and multi-channel, including social media.
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