Egija Volodka

Social media and advertising specialist at Avon Baltics

Managed and grew Avon Baltics' brand presence on Facebook and Instagram; launched and expanded TikTok channels; grew LV to 1k+ followers in 4 months and LT from 89 to 1.3k in under 5 months. Analyzed social media algorithms to boost engagement (2024 engagement up 25.3% vs 2023). Planned multi-channel social media strategies, content scheduling, and budget management. Performed copywriting, graphic design, and video editing for social content and paid advertising. Created high-converting posts, blog articles and email content (email conversions improved ~15%). Identified and collaborated with macro and micro influencers; tracked influencer campaign performance. Managed multiple projects and 360 marketing campaigns across teams to maximize performance.

Account manager at Wolt, Riga

Built relationships with Retail Partners; nurtured data-driven decisions with Marketing and Retail Partnership managers. Implemented marketing support plans for new Partners; developed offers based on data analysis; arranged campaigns including banners, venue lists and photoshoots; implemented free delivery, cashback and credit campaigns. Led projects and campaigns; grew Partner accounts per KPI; performed sales data analysis and visualization; onboarded new Partners and kept app features page updated.

Customer Support Specialist at Wolt, Riga

Delivered high-quality customer service across couriers, restaurants and customers; trained in CRM; maintained strong cross-functional communication and updated team with procedures and tools.

Visual Merchandiser at Reserved, Riga

Boosted in-store sales with creative and sales-driven visual merchandising; styled shop windows according to seasons and trends; managed product placement, adjusted HIT models for visibility; trained new visual merchandisers and supported store launches.