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I'm a CRM, Lifecycle Marketing and Membership marketing specialist focused on customer retention and acquisition optimisation, conversion and sales. I help organisations deliver bespoke customer experiences by developing CRM, lifecycle marketing and loyalty programs that drive retention and growth. I bring 30+ years experience across travel, sport, gaming and retail - delivering data-driven strategies, multi-channel campaigns and automated communications that lift conversions and revenue. I've worked remotely with clients since 2009 and enjoy collaborating with Sales, Product and Technology teams to achieve business goals.…I'm a CRM, Lifecycle Marketing and Membership marketing specialist focused on customer retention and acquisition optimisation, conversion and sales. I help organisations deliver bespoke customer experiences by developing CRM, lifecycle marketing and loyalty programs that drive retention and growth. I bring 30+ years experience across travel, sport, gaming and retail - delivering data-driven strategies, multi-channel campaigns and automated communications that lift conversions and revenue. I've worked remotely with clients since 2009 and enjoy collaborating with Sales, Product and Technology teams to achieve business goals.

Damien Austin

Marketing Strategist, Marketing Consultant, Copywriter, +2

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I'm a CRM, Lifecycle Marketing and Membership marketing specialist focused on customer retention and acquisition optimisation, conversion and sales. I help organisations deliver bespoke customer experiences by developing CRM, lifecycle marketing and loyalty programs that drive retention and growth. I bring 30+ years experience across travel, sport, gaming and retail - delivering data-driven strategies, multi-channel campaigns and automated communications that lift conversions and revenue. I've worked remotely with clients since 2009 and enjoy collaborating with Sales, Product and Technology teams to achieve business goals.…I'm a CRM, Lifecycle Marketing and Membership marketing specialist focused on customer retention and acquisition optimisation, conversion and sales. I help organisations deliver bespoke customer experiences by developing CRM, lifecycle marketing and loyalty programs that drive retention and growth. I bring 30+ years experience across travel, sport, gaming and retail - delivering data-driven strategies, multi-channel campaigns and automated communications that lift conversions and revenue. I've worked remotely with clients since 2009 and enjoy collaborating with Sales, Product and Technology teams to achieve business goals.

Available to hire

I’m a CRM, Lifecycle Marketing and Membership marketing specialist focused on customer retention and acquisition optimisation, conversion and sales.

I help organisations deliver bespoke customer experiences by developing CRM, lifecycle marketing and loyalty programs that drive retention and growth.

I bring 30+ years experience across travel, sport, gaming and retail - delivering data-driven strategies, multi-channel campaigns and automated communications that lift conversions and revenue.

I’ve worked remotely with clients since 2009 and enjoy collaborating with Sales, Product and Technology teams to achieve business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

B2C/D2C Marketer & Consultant at BoomBud Consulting

July 1, 2025 - July 1, 2025

Led strategy, development and delivery of customised direct marketing plans and campaigns to support commercial objectives - from start-ups and SMEs to larger organisations across travel, sport, art, viniculture and collectables. Deployed initial CRM and Lifecycle initiatives to optimise customer retention and spend. Built an integrated direct channel approach incorporating Acquisition campaigns, eDM/Email Marketing, Social Media, Website Content/Copywriting, Brand, Advertising and Promotions - with actionable insights and clear, measurable sales results.

Digital Marketing Specialist at Cricket NSW

September 1, 2022 - September 1, 2022

Delivered Membership renewal eDM campaigns across Cricket NSW's product portfolio - primarily W/BBL Sydney Thunder/Sixers brands and grassroots focused Woolworths Cricket Blast (WWCB). Achieved 60% YOY BBL Membership sales growth, improving retention eDM open rates on average by 30-40% across all package tiers. Uplifted open rates for WWCB by 200% compared to Cricket Australia baseline. Handled all aspects of program execution including planning, calendar, content, segmentation, testing, analysis and reporting. Created and scheduled email/sms marketing campaigns in collaboration with multiple business units across both Cricket NSW and Cricket Australia.

Global Loyalty & Retention Manager - Membership at HotelClub and RatesToGo

December 1, 2008 - December 1, 2008

Reported directly to the Senior Director of Global Marketing, developing multi-channel CRM strategy, campaigns and initiatives from concept to execution for both HotelClub and RatesToGo online accommodation providers. Exceeded targets to quadruple global Member database to 5.1 million, achieve 25% conversion and deliver 30% YOY Gross Revenue channel growth. Managed entire customer Lifecycle journey from Reach to Engagement and designed a back-end CRM and product system delivering over 200 million eDMs annually (14 languages).

Communications & Membership Manager at Easyodds.com

May 1, 2004 - May 1, 2004

CRM and eDM strategy, promotions, while managing website content and betting markets. Led activity that contributed to multiple industry awards for best-in-class customer experience and helped grow bookmaker customer accounts and betting turnover.

Corporate Alliance & Marketing Manager at LLEP – Leicester, UK

May 1, 2002 - May 1, 2002

Maintained Corporate Relationships - led economic and regeneration activities that provided a platform for local government, business community and partners. Developed Marketing Strategy and delivered MarComms and PR activity. Acted as Sector Initiative Project Manager - Leicestershire Business Network, Call Centre Forum and Business Issues Magazine. Managed social business network ‘Champions of Leicester’.

Sponsorship & Alliance Manager at Reckon (contract)

July 1, 2000 - July 1, 2000

Developed strategic partnerships with national Accounting bodies, negotiating sponsorship packages with ASCPA, TIA and NIA. Managed resources, materials and product for 600 events nationally. Identified new marketing channels achieving 30% annual Sales growth.

Marketing Services & Sponsorship Manager at Sydney Swans Ltd (contract)

July 1, 1999 - July 1, 1999

Managed Marketing and Corporate Sponsorship Relations, including major accounts - Coca Cola, McDonalds and QBE. Handled 150 sponsor accounts (re hospitality, advertising and match-day packages). Achieved 95% season Membership and Sponsor renewal via “We Love you Sydney” campaign.

Public Relations Account Executive at Jardine International (contract)

September 1, 1998 - September 1, 1998

Managed D.C.Cook Motors Account incorporating 45 UK car dealerships, Formula 3 and Touring Car Motorsports teams - including press releases, showroom events and race days. Developed partnerships with Trade Media, while implementing Community campaigns and Corporate activity nationwide. Managed PR Nissan account at inaugural WRC Acropolis Rally of Greece.

Public Relations Officer at North Sydney Leagues Club

March 1, 1997 - March 1, 1997

Initiated and managed PR program for Norths Leagues and Football Clubs, delivering an expansive MarComms strategy incorporating Media, Community and Sponsor Relations. Produced ongoing editorial and quarterly Membership magazine content. Created NSW Club industry campaign - ‘Responsible Service of Alcohol’. Co-Managed Celtic Australia Day Festival and Northsprint cultural events that attracted 20,000 visitors annually.