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I specialize in performance-driven advertising across Amazon Ads and Google Ads, helping brands scale efficiently and profitably. With 3 years of hands-on experience in the Amazon fashion sector, I bring both strategic insight and practical execution to every campaign. I have contributed to the growth of a U.S.-based Amazon store, managing and optimizing 20+ product listings and supporting over $1.2M in GMV. My approach focuses on aligning advertising strategy with revenue goals—continuously testing, optimizing, and scaling campaigns based on data. Certifications: Google Analytics Certification Google Ads – Measurement Certification I’m committed to delivering measurable results through data-driven decisions, clear communication, and ongoing optimization.…I specialize in performance-driven advertising across Amazon Ads and Google Ads, helping brands scale efficiently and profitably. With 3 years of hands-on experience in the Amazon fashion sector, I bring both strategic insight and practical execution to every campaign. I have contributed to the growth of a U.S.-based Amazon store, managing and optimizing 20+ product listings and supporting over $1.2M in GMV. My approach focuses on aligning advertising strategy with revenue goals—continuously testing, optimizing, and scaling campaigns based on data. Certifications: Google Analytics Certification Google Ads – Measurement Certification I’m committed to delivering measurable results through data-driven decisions, clear communication, and ongoing optimization.

Ruyu Yan

Marketing Strategist, Brand Strategist, Growth Marketer, +3

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I specialize in performance-driven advertising across Amazon Ads and Google Ads, helping brands scale efficiently and profitably. With 3 years of hands-on experience in the Amazon fashion sector, I bring both strategic insight and practical execution to every campaign. I have contributed to the growth of a U.S.-based Amazon store, managing and optimizing 20+ product listings and supporting over $1.2M in GMV. My approach focuses on aligning advertising strategy with revenue goals—continuously testing, optimizing, and scaling campaigns based on data. Certifications: Google Analytics Certification Google Ads – Measurement Certification I’m committed to delivering measurable results through data-driven decisions, clear communication, and ongoing optimization.…I specialize in performance-driven advertising across Amazon Ads and Google Ads, helping brands scale efficiently and profitably. With 3 years of hands-on experience in the Amazon fashion sector, I bring both strategic insight and practical execution to every campaign. I have contributed to the growth of a U.S.-based Amazon store, managing and optimizing 20+ product listings and supporting over $1.2M in GMV. My approach focuses on aligning advertising strategy with revenue goals—continuously testing, optimizing, and scaling campaigns based on data. Certifications: Google Analytics Certification Google Ads – Measurement Certification I’m committed to delivering measurable results through data-driven decisions, clear communication, and ongoing optimization.

Available to hire

I specialize in performance-driven advertising across Amazon Ads and Google Ads, helping brands scale efficiently and profitably. With 3 years of hands-on experience in the Amazon fashion sector, I bring both strategic insight and practical execution to every campaign.

I have contributed to the growth of a U.S.-based Amazon store, managing and optimizing 20+ product listings and supporting over $1.2M in GMV. My approach focuses on aligning advertising strategy with revenue goals—continuously testing, optimizing, and scaling campaigns based on data.

Certifications:
Google Analytics Certification
Google Ads – Measurement Certification

I’m committed to delivering measurable results through data-driven decisions, clear communication, and ongoing optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Italian

Beginner

Japanese

Intermediate

Work Experience

Digital Marketing Specialist at Beijing Tiaotiao Technology Co., Ltd.

August 31, 2024 - August 31, 2024

Supported Amazon store operations as part of a team, including leading market-entry efforts into Canada by defining product positioning and selecting 15–20 swimwear listings targeting the U.S. market. Contributed to achieving $1.2M GMV in 2023 and $100K GMV in the first peak season, with three products ranking in the Top 100. Set up and optimized advertisement performance; provided recommendations to optimize content and strategy to improve CTR, conversions, and organic traffic. Conducted keyword research to identify high-potential keywords aligned with search intent; performed descriptions optimization and improved SEO through A/B testing, keyword refinement, site content, structure, and competitive analysis. Worked with cross-functional teams to develop new product positioning and refine listings for better performance.

Digital Marketing Specialist at Beijing Tiaotiao Technology Co., Ltd.

August 1, 2024 - August 1, 2024

Supported entry into the Canadian market by defining product positioning, selecting 15-20 swimwear listings targeting the U.S. market; contributed to achieving $1.2M GMV in 2023, with popular SKUs and 5 new products, and achieving $100K GMV in the first peak season; set up and optimized advertisement performance; provided recommendations to optimize content and strategy; performed keyword research to identify high-potential keywords and phrases; improved SEO performance through A/B testing, keyword refinement, website content, structure, and competitive analysis.

Digital Marketing Specialist at Beijing Tiaotiao Technology Co., Ltd.

October 1, 2021 - August 1, 2024

Supported Amazon store operations as part of a team, defined product positioning for Canadian market entry, selected 15–20 swimwear listings targeting the U.S. market; contributed to achieving $1.2M GMV in 2023; first peak season GMV $100K with 3 products ranking in Top 100; set up and optimized advertisement performance; provided recommendations to optimize content and strategy; conducted keyword research and improved SEO through A/B testing, content optimization, structure, and competitive analysis; analyzed sales decline and proposed solutions.

Digital Marketing Specialist at RBK Payments Limited

October 1, 2021 - August 1, 2024

Contributed to online store performance and market analysis by tracking sales results, monitoring trends and competitors, collaborating with visual merchandising on product presentation, and sharing market feedback with multiple departments. Monitored weekly Amazon policy updates, assessed their impact on store operations; provided guidance on inventory, logistics, and workflow adjustments. Reported weekly progress to the supervisor and led cross-department meetings to promote transparency. Produced analytical reports on performance, market trends, and competitor activities. Conducted lead generation and prospect research to identify potential clients through market analysis and outbound sourcing. Initiated outreach to potential customers via email and phone to build first contact and support the sales pipeline.

Business Development (Freelance)

November 1, 2025 - Present

Identified risks and opportunities to support decision making.

Business Development Intern at Blackmont Consulting Organization, EMEA Branch

January 1, 2026 - April 30, 2026

Contributed to end-to-end business development processes, from lead generation to proposal delivery. Led 9 online meetings, contributing to 6 qualified leads to gather insights, build relationships, and present service offerings. Collaborated with internal consulting teams to refine strategies, and negotiate project details. Developed and finalized customized project proposals based on client requirements, including service scope and strategic recommendations.

Business Development Intern at RBK Payments Limited., UK Branch

November 1, 2025 - January 31, 2026

Leveraged LinkedIn and Apollo to identify and qualify high potential clients. Executed outbound outreach, averaging 100 daily calls and 50 cold emails to generate leads. Built and maintained a structured CRM pipeline to track prospect status and sales opportunities.

Digital Marketing Specialist at Beijing Tiaotiao Technology Co.,Ltd.

October 1, 2021 - August 31, 2024

Contributed to the operation of an Amazon store (U.S. market), managed and optimized 20+ product listings, contributing to $1.2M GMV. Planned and executed paid advertising campaigns, conducted A/B testing on creatives and targeting, and optimized listings with SEO strategies to boost organic visibility and traffic. Supported Canada market expansion and provided weekly reports with insights to improve CTR, CPC, conversion rate, and ROI.