Ruyu Yan
Digital marketing and business development professional with experience across lead generation, CRM pipeline management, SEO/SEM, and performance advertising.
About
Digital marketing and business development professional with experience across lead generation, CRM pipeline management, SEO/SEM, and performance advertising. Skilled at turning insights into measurable growth by optimizing campaigns, product listings, and audience targeting.
Comfortable collaborating with consulting teams and leading client discovery meetings remotely. Strong analytical mindset using dashboards and A/B testing to improve CTR, conversion rates, and ROI, with a background in applied economics and marketing-focused research including AI in marketing.
- 3 years' experience
- Joined November 2025
Skills· 12
Languages
- EnglishFluent
- ChineseFluent
- ItalianBeginner
- JapaneseIntermediate
Industry experience
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
- Consumer Goods
- Manufacturing
- Education
- Financial Services
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Work experience· 9 roles
Conducted remote digital market case study work supporting end-to-end business development activities. Contributed to lead research and market insights, helped shape proposal-related content, and supported online collaboration with stakeholders to refine strategies and align deliverables with client needs.
Contributed to end-to-end business development processes, from lead generation to proposal delivery. Led 9 online meetings, contributing to 6 qualified leads to gather insights, build relationships, and present service offerings. Collaborated with internal consulting teams to refine strategies, and negotiate project details. Developed and finalized customized project proposals based on client requirements, including service scope and strategic recommendations.
Leveraged LinkedIn and Apollo to identify and qualify high potential clients. Executed outbound outreach, averaging 100 daily calls and 50 cold emails to generate leads. Built and maintained a structured CRM pipeline to track prospect status and sales opportunities.
Education· 14
Certifications and awards
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