I am an early-career marketing graduate with experience delivering student-facing campaigns, wellbeing initiatives, and digital content within a complex university environment. I am skilled in content creation, stakeholder coordination, and campaign execution, with a strong ability to balance creativity with structure and deadlines.

I am an early-career marketing graduate with experience delivering student-facing campaigns, wellbeing initiatives, and digital content within a complex university environment. I am skilled in content creation, stakeholder coordination, and campaign execution, with a strong ability to balance creativity with structure and deadlines.

Available to hire

I am an early-career marketing graduate with experience delivering student-facing campaigns, wellbeing initiatives, and digital content within a complex university environment.
I am skilled in content creation, stakeholder coordination, and campaign execution, with a strong ability to balance creativity with structure and deadlines.

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Language

English
Fluent
Chinese
Intermediate

Work Experience

Social Media Coordinator at Futures Uni Ministry of Futures Church
November 1, 2022 - Present
Led social media engagement by developing a solid content strategy that grew likes, comments and shares by 25%. Created Reels aligned with current Instagram and TikTok trends using viral audio and highlighting upcoming events. Boosted social media by 39% through new ideas and fresh content marketing strategies. Gradually aligned content to university students and co-hosted events during campus activities to engage audiences with interviews and vlogs, creating a more personal space for students. Demonstrated strong commitment to Futures Uni, with the role encouraged by community leaders.
Wellbeing Project Support Officer at University of Adelaide & Adelaide University Foundation Studies Program
April 1, 2025 - Present
Managed event logistics, stakeholder coordination, promotional material development, and ensured consistent branding and execution across multiple projects.
Head Girl at Newton Global International School
January 1, 2019 - December 31, 2020
Provided leadership and direction to the student body, acted as a role model, and represented students to school administration. Organized and led school events and initiatives, fostering a positive and inclusive school environment. Collaborated with teachers and staff to address student concerns and promote academic and extracurricular activities. Actively participated in decision-making processes as a liaison between students and school leadership.
Teacher's Assistant at Newton Global Schools
January 1, 2019 - December 31, 2020
Worked with kids aged 4-9, assisted teachers with class preparation, handed out resources, cleaned up, and supported students needing extra help. Served as Netball Team Captain, organizing weekly planning and training, communicating improvements, and encouraging teammates.
Social Media Team Lead at University of Adelaide
April 1, 2025 - Present
Planned and delivered wellbeing-focused social media content across Instagram, Facebook, and the university website. Built and executed a wellbeing content strategy aligned with brand guidelines and tone. Produced short-form video (reels), graphics, carousels, captions, and blog-to-social adaptations. Drove measurable growth with approximately 20% follower growth and increased content reach from hundreds to thousands of views through trend-aware, audience-focused storytelling. Collaborated with 12+ internal and external partners (e.g., SHINESA, Beyond Blue, UniSA, UNSW, local artists) to amplify wellbeing messaging and extend reach beyond the university. Earned full ownership within four months, building trust, accountability, and strategic capability.
Video Editor, Culinary Art, Hosting & Event Styling
July 1, 2018 - June 30, 2020
References available on request.
Wellbeing Promotion Officer at University of Adelaide
April 1, 2025 - Present
Delivered and coordinated multiple campus-wide wellbeing events and campaigns across 2025, translating wellbeing priorities into engaging, student-facing initiatives with strong visibility and participation. Planned and executed RUOK Day and Wear It Purple Day across multiple campuses, working with staff wellbeing champions, student clubs, and external partners to deliver activations including educational resources, live performances, photo booths, and interactive student-led activities.
Social Media Team Lead at University of Adelaide
February 1, 2024 - November 1, 2024
Led a five-member social media team to plan and deliver wellbeing content across Instagram, Facebook, and the university Drupal website, aligned with brand guidelines and tone. Owned content strategy and execution, including short-form video (Reels), graphics, carousels, copywriting, captions, and blog-to-social content. Drove growth and engagement, achieving roughly 20% follower growth and increasing reach (peaking at ~15K views). Collaborated with 12+ internal and external partners to amplify wellbeing messaging beyond the university. Earned full accountability within four months, including budget approval for paid giveaways.
Health & Wellbeing Promotion Officer at University of Adelaide
April 1, 2025 - Present
Delivered and coordinated multiple campus-wide wellbeing events and campaigns across 2025, translating wellbeing priorities into engaging, student-facing initiatives with strong visibility and participation. Planned and executed RUOK? Day and Wear It Purple Day across multiple campuses, collaborating with wellbeing champions, student clubs, and external partners to deliver activations including educational resources, live performances, photo booths, and interactive student-led activities. Led cross-campus collaboration by engaging student clubs, local businesses, and artists, coordinating catering, performances, incentives, and logistics to enhance student engagement and attendance. Coordinated University Mental Health Day, supporting student clubs through wellbeing grants to run free yoga classes and delivering a central activation featuring a silent disco, refreshments, stationery giveaways, and a live podcast discussion on mental health with student lived experience. Coordinated tar

Education

Foundation Studies Program at University of Adelaide College
January 11, 2030 - January 1, 2021
Bachelor of Commerce at University of Adelaide
January 11, 2030 - January 24, 2026
O Level at Tenby International School, Miri
January 11, 2030 - January 24, 2026
Bachelor of Commerce at University of Adelaide
February 1, 2022 - November 1, 2024
Bachelor of Commerce at University of Adelaide
February 1, 2022 - November 1, 2024

Qualifications

O Level
January 11, 2030 - January 24, 2026
Bachelor of Commerce
January 11, 2030 - January 24, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Healthcare, Software & Internet, Government, Non-Profit Organization