Available to hire
I am a dynamic marketing leader who thrives on shaping brands, driving measurable growth, and delivering multi-channel campaigns across diverse sectors. I blend strategic thinking with data-driven insights to boost engagement, lead generation, and brand equity while building high-performing teams. I’m currently leading marketing at Laferla Insurance Group, guiding strategy, digital initiatives, and partnerships, and I’m excited to bring creative problem-solving and commercial acumen to a forward-thinking organisation. I’m relocating to Dublin in September 2026 for the right opportunity.
In my work, I focus on customer-centric experiences, CRM-driven journeys, and cross-functional collaboration to accelerate growth. I’ve led GTM campaigns, strengthened digital footprints with PPC/SEO/social strategies, and built strong partner networks. I’m passionate about mentoring teams, elevating brand narratives, and delivering tangible business results through innovative marketing solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing at Laferla Insurance Group
March 1, 2025 - November 28, 2025Shaped and delivered the Group’s marketing strategy; boosted Laferla’s digital presence through PPC, SEO, and social media campaigns; introduced customer experience improvements using CRM and automated journeys; led PR, sponsorships, and events (including the Rolex Middle Sea Race); managed a marketing team and reported to the Board with insights and strategic recommendations.
Co-Owner & CMO at Higgans Private Lessons
March 1, 2025 - March 1, 2025Co-founded and led marketing and business development for a private tutoring service; developed strategies to attract and retain students; managed operations, onboarding processes, and partnerships with schools and educational organizations; oversaw digital presence and branding.
Founder & Marketing Consultant at Elevate Marketing Agency
March 1, 2025 - March 1, 2025Directed multi-channel campaigns, crafted a strategic brand vision, managed social media, email marketing, and affiliate programs; monitored KPIs and campaign performance; collaborated with internal teams and external partners to support product launches and marketing materials.
Marketing Manager at Arringo Ltd
March 1, 2025 - March 1, 2025Planned and executed marketing campaigns while managing team workflow and affiliate relationships; oversaw social media strategy, content creation, and email campaigns; managed affiliate CRM and recruitment; attended industry conferences to stay up-to-date with trends and best practices.
Junior Marketing Manager at Arringo Ltd
March 1, 2024 - March 1, 2024Built and maintained client and affiliate relationships while supporting campaign performance; engaged with clients to understand needs and drive affiliate retention; negotiated deals and acquired new clients to meet targets; collaborated with affiliate managers and creative teams to optimise performance.
Marketing & Affiliate Coordinator at Arringo Ltd
February 1, 2022 - February 1, 2022Engaged with clients and affiliates to drive performance; supported campaign execution and reporting; oversaw social media strategy, content creation, and email campaigns; managed recruitment of affiliates and CRM oversight; represented Arringo at industry events.
Co-Owner & CMO at Higgans Private Lessons
March 31, 2025 - March 31, 2025Co-founded and led marketing and business development for a private tutoring service. Developed marketing strategies to attract and retain students, managed operations and onboarding processes. Built partnerships with schools and educational organisations to expand reach. Oversaw digital presence, social media, and branding initiatives.
Founder & Marketing Consultant at Elevate Marketing Agency
March 31, 2025 - March 31, 2025Directed multi-channel campaigns, crafted a strategic brand vision aligned with company goals. Managed campaigns across social media, email marketing, and affiliate programs; monitored KPIs and made data-driven improvements. Collaborated with internal teams and external partners to support product launches and marketing materials.
Marketing Manager at Arringo Ltd
March 31, 2025 - March 31, 2025Planned and executed marketing campaigns while managing team workflow and affiliate relationships. Allocated and delegated tasks across marketing and affiliate teams, provided guidance and feedback. Oversaw social media strategy, content creation, and email campaigns. Managed affiliate relationships, including recruitment and CRM oversight. Attended industry conferences to stay up to date with trends and best practices.
Junior Marketing Manager at Arringo Ltd
March 31, 2024 - March 31, 2024Built and maintained client and affiliate relationships while supporting campaign performance. Engaged with clients to understand needs and drive affiliate retention. Negotiated deals and acquired new clients to meet revenue targets. Collaborated with affiliate managers and creative teams to optimise campaign performance. Handled day-to-day operational issues while maintaining service excellence.
Marketing & Affiliate Coordinator at Arringo Ltd
February 28, 2022 - February 28, 2022Assisted in coordinating marketing and affiliate activities, supporting content creation and campaigns. Recruited and managed affiliates, overseeing CRM and data tracking. Attended industry conferences to stay current with trends and best practices.
Co-Owner & CMO at Higgans Private Lessons
January 1, 2024 - March 1, 2025Co-founded and led marketing and business development for a private tutoring service; develop and execute strategies to attract and retain students; manage operations, onboarding, and administration; build partnerships with schools and educational organisations; oversee digital presence, social media, and branding initiatives.
Founder at Elevate Marketing Agency
August 1, 2021 - March 1, 2025Directed multi-channel marketing campaigns to optimise performance and brand visibility; developed and executed strategic initiatives aligned with growth objectives; managed campaigns across social media, email, and affiliate channels; led marketing operations for Forex and Crypto broker brands, coordinating with affiliates; negotiated affiliate deals, promotions, and payouts; built and maintained relationships with affiliates, partners, and clients; monitored KPIs and implemented data-driven optimisation; collaborated on product launches and campaign execution; oversaw social media strategy, content creation, and email marketing; allocated tasks and provided performance feedback.
Marketing Manager at Arringo Ltd
March 1, 2024 - March 1, 2025Allocated and delegated tasks across marketing and affiliate teams; oversaw social media strategy, content creation, and email campaigns; managed affiliate relationships, recruitment, and CRM oversight; attended industry conferences to stay current with trends and best practices.
Junior Marketing Manager at Arringo Ltd
February 1, 2022 - March 1, 2024Built and maintained client and affiliate relationships; engaged with clients to understand needs and drive affiliate retention; negotiated deals and acquired new clients to meet targets; collaborated with affiliate managers and creative teams to optimise performance; managed day-to-day operational issues while maintaining service excellence.
Marketing & Affiliate Coordinator at Arringo Ltd
December 1, 2020 - February 1, 2022Supported the development and execution of campaigns; recruited and managed affiliates; CRM oversight; attended industry conferences to remain up-to-date with trends and best practices.
Co-Founder & CMO at Higgans Private Lessons
January 1, 2024 - March 31, 2025Co-founded and lead marketing and business development for a private tutoring service. Developed and executed marketing strategies to attract and retain students; managed operations, onboarding processes; built partnerships with schools and educational organisations to expand reach; oversaw digital presence, social media, and branding initiatives.
Education
Master of Science (M.Sc.) in Strategic Management & Digital Marketing at University of Malta
January 1, 2019 - January 1, 2020Bachelor of Commerce (B.Com.) in Accounts & Marketing at University of Malta
January 1, 2016 - January 1, 2019MySuccess Graphic Designer Associate Course at ICE Malta
January 1, 2020 - January 1, 2021Master of Science (M.Sc.) in Strategic Management & Digital Marketing at University of Malta
January 1, 2019 - December 31, 2020Bachelor of Commerce (B.Com.) in Accounts & Marketing at University of Malta
January 1, 2016 - December 31, 2019Graphic Designer Associate Course at ICE Malta
January 1, 2020 - December 31, 2021Master of Science (M.Sc.) in Strategic Management & Digital Marketing at University of Malta
January 1, 2019 - January 1, 2020Bachelor of Commerce (B.Com.) in Accounts & Marketing at University of Malta
January 1, 2016 - January 1, 2019Graphic Designer Associate Course at ICE Malta
January 1, 2020 - January 1, 2021M.Sc. in Strategic Management & Digital Marketing at University of Malta
January 1, 2019 - January 1, 2020B.Com. in Accounts & Marketing at University of Malta
January 1, 2016 - January 1, 2019Graphic Designer Associate Course at ICE Malta
January 1, 2020 - January 1, 2021Master of Science (M.Sc.) in Strategic Management & Digital Marketing at University of Malta
January 1, 2019 - December 31, 2020Bachelor of Commerce (B.Com.) in Accounts & Marketing at University of Malta
January 1, 2016 - December 31, 2019Graphic Designer Associate Course at ICE Malta
January 1, 2020 - December 31, 2021Master of Science (M.Sc.) in Strategic Management & Digital Marketing at University of Malta
January 1, 2019 - December 31, 2020Bachelor of Commerce (B.Com.) in Accounts & Marketing at University of Malta
January 1, 2016 - December 31, 2019Graphic Designer Associate Course at ICE Malta
January 1, 2020 - December 31, 2021Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - May 16, 2026Google Analytics for Beginners at Google Analytics Academy
January 11, 2030 - May 16, 2026Qualifications
Fundamentals of Digital Marketing
January 11, 2030 - November 28, 2025Google Analytics for Beginners
January 11, 2030 - November 28, 2025Google Analytics Academy
January 11, 2030 - November 28, 2025Graphic Designer Associate Course
January 1, 2020 - December 31, 2021Fundamentals of Digital Marketing
January 11, 2030 - November 28, 2025Google Analytics for Beginners
January 11, 2030 - November 28, 2025Google Analytics Academy
January 11, 2030 - November 28, 2025Google Digital Garage
January 11, 2030 - November 28, 2025Fundamentals of Digital Marketing
January 11, 2030 - May 16, 2026Google Analytics for Beginners
January 11, 2030 - May 16, 2026Google Analytics Academy
January 11, 2030 - May 16, 2026Fundamentals of Digital Marketing
January 11, 2030 - May 16, 2026Google Analytics for Beginners
January 11, 2030 - May 16, 2026Google Analytics Academy
January 11, 2030 - May 16, 2026Master of Science (M.Sc.) in Strategic Management & Digital Marketing
January 1, 2019 - December 31, 2020Bachelor of Commerce (B.Com.) in Accounts & Marketing
January 1, 2016 - December 31, 2019Graphic Designer Associate Course
January 1, 2020 - December 31, 2021Fundamentals of Digital Marketing
January 11, 2030 - May 16, 2026Google Analytics for Beginners
January 11, 2030 - May 16, 2026Industry Experience
Education, Financial Services, Media & Entertainment, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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