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I am a dynamic marketing leader with a proven track record of transforming brands, driving growth, and delivering multi-channel campaigns across diverse industries. I combine strategic vision with data-driven insights to boost engagement, lead generation, and brand equity. I excel at building and leading high-performing teams, strengthening customer experiences through digital innovation, and advising on business development and partnerships. I am relocating to Dublin in September 2026 and am excited to bring a blend of marketing leadership, creative problem-solving, and commercial acumen to a forward-thinking organization.…I am a dynamic marketing leader with a proven track record of transforming brands, driving growth, and delivering multi-channel campaigns across diverse industries. I combine strategic vision with data-driven insights to boost engagement, lead generation, and brand equity. I excel at building and leading high-performing teams, strengthening customer experiences through digital innovation, and advising on business development and partnerships. I am relocating to Dublin in September 2026 and am excited to bring a blend of marketing leadership, creative problem-solving, and commercial acumen to a forward-thinking organization.

Matthew Formosa

Brand Strategist, Brand Designer, Marketing Consultant, +4

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I am a dynamic marketing leader with a proven track record of transforming brands, driving growth, and delivering multi-channel campaigns across diverse industries. I combine strategic vision with data-driven insights to boost engagement, lead generation, and brand equity. I excel at building and leading high-performing teams, strengthening customer experiences through digital innovation, and advising on business development and partnerships. I am relocating to Dublin in September 2026 and am excited to bring a blend of marketing leadership, creative problem-solving, and commercial acumen to a forward-thinking organization.…I am a dynamic marketing leader with a proven track record of transforming brands, driving growth, and delivering multi-channel campaigns across diverse industries. I combine strategic vision with data-driven insights to boost engagement, lead generation, and brand equity. I excel at building and leading high-performing teams, strengthening customer experiences through digital innovation, and advising on business development and partnerships. I am relocating to Dublin in September 2026 and am excited to bring a blend of marketing leadership, creative problem-solving, and commercial acumen to a forward-thinking organization.

Available to hire

I am a dynamic marketing leader with a proven track record of transforming brands, driving growth, and delivering multi-channel campaigns across diverse industries. I combine strategic vision with data-driven insights to boost engagement, lead generation, and brand equity.

I excel at building and leading high-performing teams, strengthening customer experiences through digital innovation, and advising on business development and partnerships. I am relocating to Dublin in September 2026 and am excited to bring a blend of marketing leadership, creative problem-solving, and commercial acumen to a forward-thinking organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing at Laferla Insurance Group

March 1, 2025 - November 28, 2025

Shaped and delivered the Group’s marketing strategy; boosted Laferla’s digital presence through PPC, SEO, and social media campaigns; introduced customer experience improvements using CRM and automated journeys; led PR, sponsorships, and events (including the Rolex Middle Sea Race); managed a marketing team and reported to the Board with insights and strategic recommendations.

Co-Owner & CMO at Higgans Private Lessons

March 1, 2025 - March 1, 2025

Co-founded and led marketing and business development for a private tutoring service; developed strategies to attract and retain students; managed operations, onboarding processes, and partnerships with schools and educational organizations; oversaw digital presence and branding.

Founder & Marketing Consultant at Elevate Marketing Agency

March 1, 2025 - March 1, 2025

Directed multi-channel campaigns, crafted a strategic brand vision, managed social media, email marketing, and affiliate programs; monitored KPIs and campaign performance; collaborated with internal teams and external partners to support product launches and marketing materials.

Marketing Manager at Arringo Ltd

March 1, 2025 - March 1, 2025

Planned and executed marketing campaigns while managing team workflow and affiliate relationships; oversaw social media strategy, content creation, and email campaigns; managed affiliate CRM and recruitment; attended industry conferences to stay up-to-date with trends and best practices.

Junior Marketing Manager at Arringo Ltd

March 1, 2024 - March 1, 2024

Built and maintained client and affiliate relationships while supporting campaign performance; engaged with clients to understand needs and drive affiliate retention; negotiated deals and acquired new clients to meet targets; collaborated with affiliate managers and creative teams to optimise performance.

Marketing & Affiliate Coordinator at Arringo Ltd

February 1, 2022 - February 1, 2022

Engaged with clients and affiliates to drive performance; supported campaign execution and reporting; oversaw social media strategy, content creation, and email campaigns; managed recruitment of affiliates and CRM oversight; represented Arringo at industry events.

Co-Owner & CMO at Higgans Private Lessons

March 31, 2025 - March 31, 2025

Co-founded and led marketing and business development for a private tutoring service. Developed marketing strategies to attract and retain students, managed operations and onboarding processes. Built partnerships with schools and educational organisations to expand reach. Oversaw digital presence, social media, and branding initiatives.

Founder & Marketing Consultant at Elevate Marketing Agency

March 31, 2025 - March 31, 2025

Directed multi-channel campaigns, crafted a strategic brand vision aligned with company goals. Managed campaigns across social media, email marketing, and affiliate programs; monitored KPIs and made data-driven improvements. Collaborated with internal teams and external partners to support product launches and marketing materials.

Marketing Manager at Arringo Ltd

March 31, 2025 - March 31, 2025

Planned and executed marketing campaigns while managing team workflow and affiliate relationships. Allocated and delegated tasks across marketing and affiliate teams, provided guidance and feedback. Oversaw social media strategy, content creation, and email campaigns. Managed affiliate relationships, including recruitment and CRM oversight. Attended industry conferences to stay up to date with trends and best practices.

Junior Marketing Manager at Arringo Ltd

March 31, 2024 - March 31, 2024

Built and maintained client and affiliate relationships while supporting campaign performance. Engaged with clients to understand needs and drive affiliate retention. Negotiated deals and acquired new clients to meet revenue targets. Collaborated with affiliate managers and creative teams to optimise campaign performance. Handled day-to-day operational issues while maintaining service excellence.

Marketing & Affiliate Coordinator at Arringo Ltd

February 28, 2022 - February 28, 2022

Assisted in coordinating marketing and affiliate activities, supporting content creation and campaigns. Recruited and managed affiliates, overseeing CRM and data tracking. Attended industry conferences to stay current with trends and best practices.