Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies. I craft social media pieces, digital guidelines, key visuals, and digital products, with strengths in email marketing and web design. In collaboration with clients across Colombia, the United States, and Latin America, I balance creative vision with user research to deliver accessible, results-driven design that helps brands connect with people.…Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies. I craft social media pieces, digital guidelines, key visuals, and digital products, with strengths in email marketing and web design. In collaboration with clients across Colombia, the United States, and Latin America, I balance creative vision with user research to deliver accessible, results-driven design that helps brands connect with people.

Jefferson Andres Baquero

UX Designer, UI Designer, Graphic Designer, +2





Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies. I craft social media pieces, digital guidelines, key visuals, and digital products, with strengths in email marketing and web design. In collaboration with clients across Colombia, the United States, and Latin America, I balance creative vision with user research to deliver accessible, results-driven design that helps brands connect with people.…Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies. I craft social media pieces, digital guidelines, key visuals, and digital products, with strengths in email marketing and web design. In collaboration with clients across Colombia, the United States, and Latin America, I balance creative vision with user research to deliver accessible, results-driven design that helps brands connect with people.

Available to hire

Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies. I craft social media pieces, digital guidelines, key visuals, and digital products, with strengths in email marketing and web design.

In collaboration with clients across Colombia, the United States, and Latin America, I balance creative vision with user research to deliver accessible, results-driven design that helps brands connect with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Art Director Jr at McCann Erickson

August 1, 2018 - October 1, 2020

I worked for clients such as Banco Popular, Sura, Spring, Nestlé, Arcadia, Fontanar and Constructor. Created social media pieces (static, GIFs, video). Managed banners for digital guidelines and campaigns; produced visual, printed material and emails for client communications.

UX UI Designer at Proximity Colombia

October 1, 2020 - November 1, 2022

Worked for clients in Colombia and Ecuador; conducted UX research, created wireframes and prototypes; built pages in Figma, Adobe XD and Webflow; contributed in Photoshop and After Effects.

UX UI Lead at Path AI

May 4, 2024 - September 4, 2024

Led user experience design processes and UI renewal; proposed innovative interaction system to improve end-user accessibility.

UX UI Designer at LaTeam Partners

December 1, 2022 - February 1, 2025

Created social content for various clients, designed landing pages and web banners, performed email marketing, app design, UX research and wireframing.

UXUI Lead at Novacomp

March 1, 2025 - Present

Led the Growth design process, redesigning Purdy Group's applications and websites; improved user journeys and interface design processes, following a design system.