JA

Jefferson Andres Baquero

Available to hire

Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies.

About

Hello! I’m Jefferson Andres Baquero, a UX/UI designer and graphic designer with more than eight years of experience in advertising agencies. I craft social media pieces, digital guidelines, key visuals, and digital products, with strengths in email marketing and web design.

In collaboration with clients across Colombia, the United States, and Latin America, I balance creative vision with user research to deliver accessible, results-driven design that helps brands connect with people.

  • 8 years' experience
  • Joined November 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Financial Services

Work experience· 5 roles

UXUI Lead · NovacompMar 2025 – Present · 1 yr 9 mos

Led the Growth design process, redesigning Purdy Group's applications and websites; improved user journeys and interface design processes, following a design system.

UX UI Lead · Path AIMay 2024 – Sep 2024 · 5 mos

Led user experience design processes and UI renewal; proposed innovative interaction system to improve end-user accessibility.

UX UI Designer · LaTeam PartnersDec 2022 – Feb 2025 · 2 yrs 3 mos

Created social content for various clients, designed landing pages and web banners, performed email marketing, app design, UX research and wireframing.

UX UI Designer · Proximity ColombiaOct 2020 – Nov 2022 · 2 yrs 2 mos
Art Director Jr · McCann EricksonAug 2018 – Oct 2020 · 2 yrs 3 mos

Education

Master’s Degree in Digital Communication and User Experience (UX/UI) · Polytechnic University of Valencia2025
Graphic Design · Escuela de Artes y Letras2014 – 2018
Graphic Design (Student Exchange) · Universidad de Monterrey (UDEM)2017
EF SET Certification (English) · EF SET2030 – 2025

Certifications and awards

EF SET Certification (English)2030 – 2025

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