Shakhnoza Chalbash
Hi there! I’m Shakhnoza Chalbash, a marketing leader with a strong track record of building brand identities and scalable marketing systems across franchise networks in Uzbekistan.
About
Hi there! I’m Shakhnoza Chalbash, a marketing leader with a strong track record of building brand identities and scalable marketing systems across franchise networks in Uzbekistan. I specialize in developing multi-brand strategies, launching new franchise concepts, and driving digital and social media campaigns that boost brand presence and growth. My career spans from hands-on digital marketing to department-level leadership, always with a focus on measurable results and collaborative execution.
I’m passionate about turning data into actionable strategies, crafting compelling narratives for diverse audiences, and coordinating cross-functional teams to deliver cohesive brand experiences. I’m excited to connect with teams that value innovative marketing, strong brand storytelling, and hands-on execution that moves the needle.
- 16 years' experience
- Joined November 2025
Skills· 2
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Led product marketing initiatives and built marketing department structures for multiple franchise brands. Responsible for tender participation, contract finalization, and establishing full operational workflows. Managed regional marketing strategies and played a key role in negotiations, openings, and the operational setup for brands such as Pizza Hut, Hardee’s, Pinkberry, Yann Couvreur, Morelli’s Gelato, and La Croissanterie in Uzbekistan; oversaw the project lifecycle from business plan to website development and marketing strategy; led social media promotion and PR for Basconi, Crocs, Ekonika, Marc Cain, Charuel, and other fashion/beauty brands.
Directed marketing for multiple brands, developed regional strategies, and led negotiations, openings, and the operational structure for brand launches. Implemented comprehensive marketing plans and supervised cross-brand campaigns to strengthen brand presence in the Uzbek market.
Managed branding and marketing strategies across several brands, overseeing tender processes, contract negotiations, and the establishment of marketing workflows. Built brand guidelines and coordinated regional campaigns to support franchise growth.
Certifications and awards
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