Available to hire
I am a Digital Marketing and Content Specialist with over 6 years of experience in Web Content Management, Copywriting, Social Media Strategy, Public Relations, and Visual Design. I excel at managing digital channels, coordinating with cross-functional teams, and creating compelling content that aligns with brand goals.
I have a proven track record in boosting engagement, streamlining digital communications, and growing online presence for a major beverage company’s brand. I design scalable content strategies, optimize SEO, and collaborate across departments to deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Web Content Coordinator at Bow Valley College
July 1, 2022 - May 1, 2025Managed and updated website content using Sitecore CMS, ensuring accuracy, accessibility, and consistency across all college pages. Collaborated with department leads and stakeholders to review and publish strategic, user-centered content. Implemented SEO best practices to optimize content visibility and search rankings. Maintained content governance standards and supported ongoing website improvement projects.
Digital Marketing Consultant at DSS Image Tech Pvt Ltd.
June 1, 2018 - December 1, 2020Led social media content strategy across Facebook, LinkedIn, Twitter, and the corporate website; designed branded assets using Canva; produced multimedia content including blogs, videos, and internal communications; increased website traffic by 300% through optimized blog publishing workflows; grew Facebook followers by 49% through targeted campaigns and consistent engagement.
Account Executive at Interactive Avenues, IPG Media Brands
September 1, 2016 - April 1, 2018Coordinated digital campaigns for Coca-Cola India, including social listening, influencer partnerships, and media training. Managed Coca-Cola, Thums Up, and Sprite brand activations during IPL 2018. Led the digital strategy for Jaipur Literature Festival’s social platforms, resulting in a 30% rise in online conversations. Executed an influencer campaign for the FIFA U-17 Trophy Tour, delivering 14M impressions and a 7% increase in positive sentiment.
Education
Master's in Advertising & Marketing at University of Leeds
September 1, 2014 - September 1, 2015Bachelor's in Advertising, Sales Promotion & Sales Management at University of Delhi
August 1, 2011 - June 1, 2014Qualifications
Digital Marketing Specialist – LinkedIn Learning (In Progress)
January 11, 2030 - November 28, 2025Career Bridge Workshop & Youth Hub Program: Bridge to Success – Calgary Catholic Immigration Society Projects
January 11, 2030 - November 28, 2025Consumer Purchase Behavior in Body Care Products – University of Leeds (2014)
January 11, 2030 - November 28, 2025Impact of Store Atmospherics on Consumer Behavior – University of Leeds (2014)
January 11, 2030 - November 28, 2025Industry Experience
Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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