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Digital-first designer with 6+ years of experience delivering clear, user-centered design systems for marketing, product, and brand. I specialize in building scalable templates, landing pages, and digital storytelling tools using Figma and Readymag. With a sharp eye for typography and layout, I work across disciplines — crafting assets that are visually distinct, structurally sound, and always on brand. I actively stay current with graphic design industry trends, continuously refining my practice to reflect evolving digital standards, emerging tools, and contemporary visual culture.…Digital-first designer with 6+ years of experience delivering clear, user-centered design systems for marketing, product, and brand. I specialize in building scalable templates, landing pages, and digital storytelling tools using Figma and Readymag. With a sharp eye for typography and layout, I work across disciplines — crafting assets that are visually distinct, structurally sound, and always on brand. I actively stay current with graphic design industry trends, continuously refining my practice to reflect evolving digital standards, emerging tools, and contemporary visual culture.

Zoya Pavlenko

Designer, Brand Designer, Graphic Designer, +2

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Digital-first designer with 6+ years of experience delivering clear, user-centered design systems for marketing, product, and brand. I specialize in building scalable templates, landing pages, and digital storytelling tools using Figma and Readymag. With a sharp eye for typography and layout, I work across disciplines — crafting assets that are visually distinct, structurally sound, and always on brand. I actively stay current with graphic design industry trends, continuously refining my practice to reflect evolving digital standards, emerging tools, and contemporary visual culture.…Digital-first designer with 6+ years of experience delivering clear, user-centered design systems for marketing, product, and brand. I specialize in building scalable templates, landing pages, and digital storytelling tools using Figma and Readymag. With a sharp eye for typography and layout, I work across disciplines — crafting assets that are visually distinct, structurally sound, and always on brand. I actively stay current with graphic design industry trends, continuously refining my practice to reflect evolving digital standards, emerging tools, and contemporary visual culture.

Available to hire

Digital-first designer with 6+ years of experience delivering clear, user-centered design systems for marketing, product, and brand. I specialize in building scalable templates, landing pages, and digital storytelling tools using Figma and Readymag. With a sharp eye for typography and layout, I work across disciplines — crafting assets that are visually distinct, structurally sound, and always on brand. I actively stay current with graphic design industry trends, continuously refining my practice to reflect evolving digital standards, emerging tools, and contemporary visual culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Marketing, Brand Designer & Art Director at Native Commerce

January 1, 2025 - Present

Remote-based role focusing on ads design, web design, social media design, presentation design, printed materials, art direction, and rebranding.

Graphic Designer & Art Director at Freelance

January 1, 2021 - Present

Berlin-based remote work including merch design, pattern/print, branding, packaging, social media design, e-commerce, web design, landings; retouching and image editing; art direction and coordinating with photographers.

Graphic Designer Internship at Molet

January 1, 2023 - Present

Bat Yam, Israel; handled all stages to key stakeholders, collaboration and communication; redesigned social media, created templates; produced icon sets, posters and marketing campaigns; ensured brand consistency per brandbook.

Brand, Web, SMM Designer & Art Director at Dears

January 1, 2022 - December 31, 2025

Dubai, UAE Remote; social media concepts and assets including video editing; UI & web design, presentations, email design, marketing design, infographics and motion; provided guidance and feedback on peers; prepared Behance case packs; identity, logo, brandbooks, layout, typography.

Brand & Marketing Designer at Alfa Bank

January 1, 2021 - December 31, 2021

Moscow, RF; marketing assets across channels, collaborated with PR, web banners, packaging, ad campaigns; followed brand guidelines.

Freelance Marketing, Brand Designer & Art Director at Self-employed / Freelance

January 1, 2025 - Present

London, UK (Remote) — Ads design, web design, illustrations, social media design, presentation design, printed materials; Art direction; Rebranding; Using AI tools

Graphic Designer & Art Director at Self-employed / Freelance

January 1, 2021 - Present

Berlin, Germany (Remote) — Merch design visuals for the clothing collection, including prints & patterns for fashion brands from Asia and Europe; Branding, packaging, SM design, e-commerce; Web design, landings; Retouching and image editing; Art direction: creative proposals, feedback to others' work, photoshoot coordination, working in pair with photographer

Graphic Designer Internship at Molet 202

January 1, 2022 - Present

Bat Yam, Israel — Present all stages to key stakeholders, collaboration and communication; Redesigned social media, created templates; Impact report 2022; Icon set, posters, marketing campaigns; Following brand book, ensure brand consistency

Brand & Marketing Designer at Alfa Bank

January 1, 2020 - Present

Moscow, Russia — Marketing assets across various channels, working with PR team, web banners, packaging, ad campaigns, following brand guidelines