I focus on digital brand positioning, customer acquisition through online campaigns, and the design and organization of high-visibility events. I craft social media, content marketing, email campaigns, and POS promotions with a targeted approach to grow reach and community. I bring a creative and data-driven mindset, turning concepts into measurable results and building strong, trust-based relationships with clients and partners. I enjoy taking responsibility, working in a structured way, and thriving in team environments. My passion for digital marketing, technology, and brand management—combined with hands-on experience and ongoing professional development—enables me to strengthen brand messages across channels, deepen customer relationships, and bring new projects to life.

Yudalmis Bader-Smith

I focus on digital brand positioning, customer acquisition through online campaigns, and the design and organization of high-visibility events. I craft social media, content marketing, email campaigns, and POS promotions with a targeted approach to grow reach and community. I bring a creative and data-driven mindset, turning concepts into measurable results and building strong, trust-based relationships with clients and partners. I enjoy taking responsibility, working in a structured way, and thriving in team environments. My passion for digital marketing, technology, and brand management—combined with hands-on experience and ongoing professional development—enables me to strengthen brand messages across channels, deepen customer relationships, and bring new projects to life.

Available to hire

I focus on digital brand positioning, customer acquisition through online campaigns, and the design and organization of high-visibility events. I craft social media, content marketing, email campaigns, and POS promotions with a targeted approach to grow reach and community. I bring a creative and data-driven mindset, turning concepts into measurable results and building strong, trust-based relationships with clients and partners.

I enjoy taking responsibility, working in a structured way, and thriving in team environments. My passion for digital marketing, technology, and brand management—combined with hands-on experience and ongoing professional development—enables me to strengthen brand messages across channels, deepen customer relationships, and bring new projects to life.

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Language

Spanish; Castilian
Fluent
Italian
Advanced
English
Fluent
German
Advanced

Work Experience

Marketing - Promotion - Sales Advisor at Philip Morris, Zürich
November 1, 2023 - April 1, 2025
Contributed to the development and implementation of innovative marketing strategies for the launch of new products; responsible for customer consulting and building long-term client relationships; supported sales promotion campaigns and brand activations; experienced in direct communication with end customers, sales data analysis, reporting, and feedback delivery to optimize sales processes; specialized in brand awareness, customer experience, POS marketing, and product launches with measurable impact on revenue growth and brand loyalty.
Marketing Manager at Oslo Studios, Basel
November 1, 2019 - June 1, 2021
Led marketing initiatives, brand positioning, and digital campaigns; developed events and brand activations; managed lead generation, customer acquisition, and CRM; oversaw content creation, social media, and performance reporting to grow reach and engagement across channels.
Editorial & Broadcasting Assistant at Radio X – Basel (El Papagayo on Radio X)
November 1, 2019 - June 1, 2021
Part of a multicultural radio program; conceived, hosted, and editorially developed content highlighting cultural diversity; coordinated interviews, created segments on socially relevant topics, and supported both technical and journalistic aspects of production.
Telemedicine Advisor at Federal Office of Public Health
May 1, 2021 - July 1, 2023
Supported the crisis response during the COVID-19 pandemic; managed multilingual public consultation (German/English/Spanish/Italian); coordinated sensitive and crisis-related situations; ensured structured delivery of verified health information; coordinated information flows among cantonal, national, and international authorities; contributed to the implementation of public health measures and communication campaigns.

Education

Master of Arts in Economics, Politics, and Religious Studies at University of Basel
January 1, 2014 - January 1, 2018
Bachelor of Science (B.Sc.) in Business Administration, with a focus on Marketing and Market Analysis at University of Milano-Bicocca
January 1, 2006 - January 1, 2011
Certified Training Program in Radio Broadcasting and Journalism at Klip Klang Schule für Radio Journalism – Zürich
September 1, 2019 - September 1, 2019
ECAP Basel: Qualitative and Quantitative Research Data Analysis & Conflict Resolution at ECAP Basel
March 1, 2018 - June 1, 2018
Digital certificate courses in Digital Marketing and related areas at Great Learning Academy
January 11, 2030 - November 29, 2025

Qualifications

Digital certificate courses in Digital Marketing and related areas
January 11, 2030 - November 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail