I focus on digital brand positioning, customer acquisition through online campaigns, and the design and organization of high-visibility events. I craft social media, content marketing, email campaigns, and POS promotions with a targeted approach to grow reach and community. I bring a creative and data-driven mindset, turning concepts into measurable results and building strong, trust-based relationships with clients and partners. I enjoy taking responsibility, working in a structured way, and thriving in team environments. My passion for digital marketing, technology, and brand management—combined with hands-on experience and ongoing professional development—enables me to strengthen brand messages across channels, deepen customer relationships, and bring new projects to life.

Yudalmis Bader-Smith

I focus on digital brand positioning, customer acquisition through online campaigns, and the design and organization of high-visibility events. I craft social media, content marketing, email campaigns, and POS promotions with a targeted approach to grow reach and community. I bring a creative and data-driven mindset, turning concepts into measurable results and building strong, trust-based relationships with clients and partners. I enjoy taking responsibility, working in a structured way, and thriving in team environments. My passion for digital marketing, technology, and brand management—combined with hands-on experience and ongoing professional development—enables me to strengthen brand messages across channels, deepen customer relationships, and bring new projects to life.

Available to hire

I focus on digital brand positioning, customer acquisition through online campaigns, and the design and organization of high-visibility events. I craft social media, content marketing, email campaigns, and POS promotions with a targeted approach to grow reach and community. I bring a creative and data-driven mindset, turning concepts into measurable results and building strong, trust-based relationships with clients and partners.

I enjoy taking responsibility, working in a structured way, and thriving in team environments. My passion for digital marketing, technology, and brand management—combined with hands-on experience and ongoing professional development—enables me to strengthen brand messages across channels, deepen customer relationships, and bring new projects to life.

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Language

Spanish; Castilian
Fluent
Italian
Advanced
English
Fluent
German
Advanced

Work Experience

Marketing - Promotion - Sales Advisor at Philip Morris, Zürich
November 1, 2023 - April 1, 2025
Contributed to the development and implementation of innovative marketing strategies for the launch of new products; responsible for customer consulting and building long-term client relationships; supported sales promotion campaigns and brand activations; experienced in direct communication with end customers, sales data analysis, reporting, and feedback delivery to optimize sales processes; specialized in brand awareness, customer experience, POS marketing, and product launches with measurable impact on revenue growth and brand loyalty.
Telemedicine Advisor at Federal Office of Public Health
May 1, 2021 - July 1, 2023
Supported the crisis response during the COVID-19 pandemic; managed multilingual public consultation (German/English/Spanish/Italian); coordinated sensitive and crisis-related situations; ensured structured delivery of verified health information; coordinated information flows among cantonal, national, and international authorities; contributed to the implementation of public health measures and communication campaigns.
Editorial & Broadcasting Assistant at Radio X – Basel (El Papagayo on Radio X)
November 1, 2019 - June 1, 2021
Part of a multicultural radio program; conceived, hosted, and editorially developed content highlighting cultural diversity; coordinated interviews, created segments on socially relevant topics, and supported both technical and journalistic aspects of production.
Marketing Manager at Oslo Studios, Basel
November 1, 2019 - June 1, 2021
Led marketing initiatives, brand positioning, and digital campaigns; developed events and brand activations; managed lead generation, customer acquisition, and CRM; oversaw content creation, social media, and performance reporting to grow reach and engagement across channels.

Education

Master of Arts in Economics, Politics, and Religious Studies at University of Basel
January 1, 2014 - January 1, 2018
Bachelor of Science (B.Sc.) in Business Administration, with a focus on Marketing and Market Analysis at University of Milano-Bicocca
January 1, 2006 - January 1, 2011
Certified Training Program in Radio Broadcasting and Journalism at Klip Klang Schule für Radio Journalism – Zürich
September 1, 2019 - September 1, 2019
ECAP Basel: Qualitative and Quantitative Research Data Analysis & Conflict Resolution at ECAP Basel
March 1, 2018 - June 1, 2018
Digital certificate courses in Digital Marketing and related areas at Great Learning Academy
January 11, 2030 - November 29, 2025

Qualifications

Digital certificate courses in Digital Marketing and related areas
January 11, 2030 - November 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail