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Resourceful and imaginative design professional with three years of hands-on experience at Nikwax. I’ve developed a diverse toolkit spanning brand development, digital content creation, and cross-platform campaign execution. My eclectic skill set allows me to seamlessly adapt to varied creative roles, whether conceptualizing original visuals, editing engaging multimedia, or driving audience growth through targeted marketing initiatives.…Resourceful and imaginative design professional with three years of hands-on experience at Nikwax. I’ve developed a diverse toolkit spanning brand development, digital content creation, and cross-platform campaign execution. My eclectic skill set allows me to seamlessly adapt to varied creative roles, whether conceptualizing original visuals, editing engaging multimedia, or driving audience growth through targeted marketing initiatives.

Maxine Adams

Graphic Designer, Designer, Brand Designer, +2

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Resourceful and imaginative design professional with three years of hands-on experience at Nikwax. I’ve developed a diverse toolkit spanning brand development, digital content creation, and cross-platform campaign execution. My eclectic skill set allows me to seamlessly adapt to varied creative roles, whether conceptualizing original visuals, editing engaging multimedia, or driving audience growth through targeted marketing initiatives.…Resourceful and imaginative design professional with three years of hands-on experience at Nikwax. I’ve developed a diverse toolkit spanning brand development, digital content creation, and cross-platform campaign execution. My eclectic skill set allows me to seamlessly adapt to varied creative roles, whether conceptualizing original visuals, editing engaging multimedia, or driving audience growth through targeted marketing initiatives.

Available to hire

Resourceful and imaginative design professional with three years of hands-on experience at Nikwax. I’ve developed a diverse toolkit spanning brand development, digital content creation, and cross-platform campaign execution.

My eclectic skill set allows me to seamlessly adapt to varied creative roles, whether conceptualizing original visuals, editing engaging multimedia, or driving audience growth through targeted marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Designer & Marketing Coordinator at Nikwax North America

May 1, 2022 - Present

Created visually compelling assets tailored for Amazon, targeted email campaigns, and the Nikwax website to enhance brand visibility. Produced digital content across Instagram, Facebook, TikTok, and Pinterest, driving follower growth. Led scripting, filming, and on-site production of Reels and long-form video content, boosting viewership and engagement. Designed branded print materials (tents, tablecloths, packaging, stickers) and analyzed monthly analytics to guide strategy. Collaborated with 15+ influencers and outdoor brands to produce branded content and expand reach.

Production Assistant at Northwest Designs Ink.

February 1, 2022 - March 1, 2022

Supported the preparation and setup of design files for large-format printing, ensuring optimal resolution, layout accuracy, and production readiness. Formatted, styled, and edited text and illustrations for printed merchandise. Provided support across organizational and project management functions, contributing to streamlined workflows and improved team coordination. Acted as the communication bridge between the art director, graphic designer, and client to ensure smooth coordination and successful project execution.

Graphic Designer at Rising Wines Collective (Freelance)

June 1, 2021 - January 1, 2022

Brought wine labels to life with original illustration, custom typography, and strategic layout. Translated CEO directives into distinct visual brand identities and guided visual direction through mood boards and initial concepts. Produced a range of digital assets (web banners, blog visuals, iconography) to elevate online presence, and planned social media and advertising campaigns to support brand growth.