Available to hire
I am Melanie Meetho-Fourmacou, a Marketing and Digital Lead with broad experience in planning, developing and executing marketing campaigns across social media, search engines and email channels. I work with internal teams and external stakeholders to align strategies with business goals and I excel at setting and managing marketing budgets to maximize impact.
I am passionate about crafting engaging content, building online communities, and optimizing digital presence through data-driven decision making. I thrive in collaborative environments and enjoy turning brand messaging into actionable campaigns that drive measurable results.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Digital Consultant at Freelance
May 1, 2025 - PresentProvide digital communication consulting to clients across various industries. Develop and execute tailored content strategies for social media, websites and email marketing. Advise on brand messaging, audience engagement and digital presence optimization. Manage digital campaigns, including planning, execution and performance analysis. Collaborate with key stakeholders to define campaign goals, deliverables and project scope. Managed project timelines and budgets, ensuring on-time delivery and cost efficiency. Coordinated cross-functional teams to execute campaign strategies, promoting collaboration while maximizing results.
Content & Social Media Manager at FR CI
August 1, 2020 - December 31, 2021Crafted and executed comprehensive strategies across various social media platforms, aligning them with brand objectives and audience preferences. Produced engaging content and curated relevant material to resonate with diverse audiences, maintaining brand consistency. Fostered online communities by encouraging interaction, moderating discussions and addressing inquiries to enhance brand loyalty and advocacy.
Indoor Sales Representative at FR CI
October 1, 2018 - August 31, 2020Ensure the sales and marketing of training courses. Prepare sales reports and establish commercial follow-up. Perform all administrative tasks related to the training (proposal/contract, quotation, invoice). Liaise with suppliers/trainers. Ensure the client is satisfied with the service. Respond to any requests or complaints from clients.
Administrative In-Charge at Lionnet Couture
July 1, 2017 - September 30, 2018Handling administrative tasks such as answering calls, filing, bills payments and others. Planning and organizing directors' schedule. Taking part in decision making. Assist in the organization and planning of the workshop. Dealing with suppliers. Handling Human Resources tasks related to setting up workers' time sheets, payroll/salary and recruitments. Assisting in the stock inventory tasks for the workshop.
Trainee at Golden Tulip, Hotel de Paris in Cannes, France
March 1, 2016 - August 31, 2016Guest welcoming. Set up the breakfast buffet and maintain the restaurant clean. Pool service. Room service. Channeling of clients. Support in administrative tasks when necessary.
Trainee at Mauritius Duty Free Paradise Co. Ltd
December 1, 2015 - January 31, 2016Initiates a sales with potential clients and ensure they are satisfied. Shop Standard (realignment and shelving of stock). Assisting with shop replenishment.
Trainee Passenger Relation Officer at A Tol (Airport Terminal Operation Limited)
June 1, 2015 - August 31, 2015Welcoming and greeting of passengers at Immigration arrival hall. Channeling of passengers at arrival and departure hall. Offer guidance, assistance and information to passengers.
Education
BSc (Hons) Digital Marketing at Open University of Mauritius
August 10, 2025 - November 30, 2028Advanced Social Media Masterclass at Corporate Leadership Center
January 1, 2023 - November 30, 2025Professional Diploma in Digital Marketing at Dora cre a Training Center/ Digital Marketing Institute
January 1, 2021 - December 31, 2022Diploma in Tourism Management at École Hôtelière du Sir Gaëtan Duval
January 1, 2016 - December 31, 2017Higher School Certificate (HSC) at Loreto College Port Louis
January 1, 2014 - December 31, 2014Qualifications
Professional Diploma in Digital Marketing
January 1, 2021 - December 31, 2022Diploma in Tourism Management
January 1, 2016 - December 31, 2017Higher School Certificate (HSC)
January 1, 2014 - December 31, 2014Advanced Social Media Masterclass
January 1, 2023 - November 30, 2025BSc (Hons) Digital Marketing
January 11, 2030 - November 30, 2025Industry Experience
Retail, Professional Services, Software & Internet, Media & Entertainment, Travel & Hospitality
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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