Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm José Antonio Peña Núñez, an engineer by training with over 25 years of experience leading complex operations in civil engineering, mining, and international trade. I specialize in transforming traditional operations into high-performance digital ecosystems, from technical architecture and automation to customer acquisition through performance marketing. I replace creative guesswork with sales engineering: driving operational efficiency, strict margin control, and data-driven scalability for ROI and ROAS. As a hands-on leader, I blend engineering rigor with marketing strategy to build scalable B2B/B2C platforms, oversee end-to-end e-commerce projects, optimize international supply chains, and audit external partners to ensure profitability. I’m passionate about turning data into strategy and delivering measurable growth.…Hi, I'm José Antonio Peña Núñez, an engineer by training with over 25 years of experience leading complex operations in civil engineering, mining, and international trade. I specialize in transforming traditional operations into high-performance digital ecosystems, from technical architecture and automation to customer acquisition through performance marketing. I replace creative guesswork with sales engineering: driving operational efficiency, strict margin control, and data-driven scalability for ROI and ROAS. As a hands-on leader, I blend engineering rigor with marketing strategy to build scalable B2B/B2C platforms, oversee end-to-end e-commerce projects, optimize international supply chains, and audit external partners to ensure profitability. I’m passionate about turning data into strategy and delivering measurable growth.

José Antonio Peña Núñez

Marketing Strategist, Growth Marketer, Marketing Analyst, +7





Hi, I'm José Antonio Peña Núñez, an engineer by training with over 25 years of experience leading complex operations in civil engineering, mining, and international trade. I specialize in transforming traditional operations into high-performance digital ecosystems, from technical architecture and automation to customer acquisition through performance marketing. I replace creative guesswork with sales engineering: driving operational efficiency, strict margin control, and data-driven scalability for ROI and ROAS. As a hands-on leader, I blend engineering rigor with marketing strategy to build scalable B2B/B2C platforms, oversee end-to-end e-commerce projects, optimize international supply chains, and audit external partners to ensure profitability. I’m passionate about turning data into strategy and delivering measurable growth.…Hi, I'm José Antonio Peña Núñez, an engineer by training with over 25 years of experience leading complex operations in civil engineering, mining, and international trade. I specialize in transforming traditional operations into high-performance digital ecosystems, from technical architecture and automation to customer acquisition through performance marketing. I replace creative guesswork with sales engineering: driving operational efficiency, strict margin control, and data-driven scalability for ROI and ROAS. As a hands-on leader, I blend engineering rigor with marketing strategy to build scalable B2B/B2C platforms, oversee end-to-end e-commerce projects, optimize international supply chains, and audit external partners to ensure profitability. I’m passionate about turning data into strategy and delivering measurable growth.

Available to hire

Hi, I’m José Antonio Peña Núñez, an engineer by training with over 25 years of experience leading complex operations in civil engineering, mining, and international trade. I specialize in transforming traditional operations into high-performance digital ecosystems, from technical architecture and automation to customer acquisition through performance marketing. I replace creative guesswork with sales engineering: driving operational efficiency, strict margin control, and data-driven scalability for ROI and ROAS.
As a hands-on leader, I blend engineering rigor with marketing strategy to build scalable B2B/B2C platforms, oversee end-to-end e-commerce projects, optimize international supply chains, and audit external partners to ensure profitability. I’m passionate about turning data into strategy and delivering measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Portuguese

Advanced

English

Advanced

Work Experience

Site Manager (Earthmoving Projects) at EPSA INTERNACIONAL

January 1, 1998 - December 31, 2006

Site Manager for earthmoving works with responsibility for results across major projects, including public works such as the R2 Madrid–Guadalajara Highway, the Madrid–Barcelona High-Speed Railway Line and the Rías Bajas Motorways; mining operations including Río Tinto Mines, Aznalcóllar Mines and Teruel Mines.

General Manager at RODOVIAL

January 1, 2006 - December 31, 2012

General Manager of a road marking company (horizontal and vertical signage), overseeing projects for new urban developments in the Algarve region (Portugal).

Director of B2B Purchasing and Sales at SEEDS GOLF

January 1, 2012 - Present

Director of B2B purchasing and sales of personalized golf products and recovered golf balls, contributing to the company’s international expansion with new clients in Germany, Sweden and the Czech Republic. Responsible for the B2C e-commerce channel for recovered golf balls (golfkingballs.es), achieving continuous sales growth since 2023.

Director of Operations & E-commerce at SEEDS GOLF

January 1, 2012 - Present

Led the transition from a traditional operations model to a high-performance hybrid digital ecosystem (B2B/B2C). Directed performance direction and auditing of external agencies (Google/Meta Ads & SEO) to ensure campaign alignment with P&L objectives and net profitability. Managed end-to-end international supply chains and optimized import/export procurement processes.

Business Unit Manager at RODOVIAL

January 1, 2006 - January 1, 2012

Led operations in the Portuguese market (Algarve), managing contracts, material logistics, and technical teams under international regulations. Achieved operational consolidation in Portugal through bilingual management and adaptation of processes for foreign markets.

Project Manager (Critical Infrastructure) at EPSA INTERNACIONAL

January 1, 1998 - January 1, 2006

Financial responsibility for P&L on high-complexity projects with multi-million dollar budgets (Madrid-Barcelona High-Speed Rail, R2 Highway, Río Tinto Mines). Crisis management: led multidisciplinary teams and made critical technical decisions under extreme pressure and high-risk environments.

Project Manager at EPSA INTERNACIONAL

January 1, 1998 - January 1, 2006

Managed P&L for high-complexity projects with multi-million dollar budgets (Madrid-Barcelona High-Speed Rail, R2 Highway, Río Tinto Mines). Crisis management: Led multidisciplinary teams and made critical technical decisions under extreme pressure and high-risk environments.

Education

Add your educational history here.

Qualifications

Master’s Degree in Digital Marketing Management and Social Media

January 11, 2030 - November 30, 2025

Technical Engineering in Mining

January 11, 2030 - November 30, 2025

Google Ads Certifications (Search, Display, Video, Apps, Grow Offline Sales, Measurement, Creative, AI-Powered Shopping Ads and AI-Powered Performance Ads)

January 11, 2030 - November 30, 2025

Google Analytics Certification

January 11, 2030 - November 30, 2025

HubSpot Academy Certifications (Inbound, Inbound Sales, Digital Marketing, SEO, HubSpot Sales Hub Software and HubSpot Marketing Hub Software)

January 11, 2030 - November 30, 2025

LinkedIn Ads Certifications (LinkedIn Ads Fundamentals, LinkedIn Content & Creative Design, LinkedIn Marketing Strategy)

January 11, 2030 - November 30, 2025

Meta Certified Business Marketing Strategy

January 11, 2030 - November 30, 2025

B.S. in Mining Engineering