Hi, I’m Russell Fong, a Creative Director (Art | Gen-AI) with 32+ years shaping brands across ATL/BTL, branding, and digital design. I thrive on left-field concepts and love partnering with clients as co-creators to craft bold solutions that move brands beyond targets across platforms. I’m passionate about integrating generative AI into creative workflows—leveraging tools like Midjourney, RunwayML, Copilot, and Freepik’s AI Image Generator to push the envelope. I mentor younger art directors and designers, sharing practices that blend human craft with machine intelligence to deliver transformative campaigns for top brands such as McDonald’s, Uniqlo, Air New Zealand, Marina Bay Sands, Resorts World Sentosa, and more.…

Russell Fong

Hi, I’m Russell Fong, a Creative Director (Art | Gen-AI) with 32+ years shaping brands across ATL/BTL, branding, and digital design. I thrive on left-field concepts and love partnering with clients as co-creators to craft bold solutions that move brands beyond targets across platforms. I’m passionate about integrating generative AI into creative workflows—leveraging tools like Midjourney, RunwayML, Copilot, and Freepik’s AI Image Generator to push the envelope. I mentor younger art directors and designers, sharing practices that blend human craft with machine intelligence to deliver transformative campaigns for top brands such as McDonald’s, Uniqlo, Air New Zealand, Marina Bay Sands, Resorts World Sentosa, and more.…

Available to hire

Hi, I’m Russell Fong, a Creative Director (Art | Gen-AI) with 32+ years shaping brands across ATL/BTL, branding, and digital design. I thrive on left-field concepts and love partnering with clients as co-creators to craft bold solutions that move brands beyond targets across platforms.

I’m passionate about integrating generative AI into creative workflows—leveraging tools like Midjourney, RunwayML, Copilot, and Freepik’s AI Image Generator to push the envelope. I mentor younger art directors and designers, sharing practices that blend human craft with machine intelligence to deliver transformative campaigns for top brands such as McDonald’s, Uniqlo, Air New Zealand, Marina Bay Sands, Resorts World Sentosa, and more.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Director / Generative AI Creative Director at Social Rebels Singapore
December 1, 2024 - Present
Provide creative consultancy across advertising, digital design, social media, and Gen-AI driven content. Mentor younger creatives and guide projects from concept to delivery, blending traditional craft with AI-enabled workflows.
Creative Director at The Idea Lab Singapore
March 1, 2023 - November 1, 2024
Elevated the standard of creative work, ensured accuracy, consistency, invention, and collaboration with cross-functional partners to produce trend-setting, effective campaigns for the digital generation. Led teams and won new business pitches across social platforms.
Associate Creative Director at Lioncat Group Singapore
July 1, 2022 - November 1, 2022
Senior creative role spanning art direction for ATL/BTL, motion graphics, branding and design. Led design development for the Singapore Power Group account and played a pivotal role in securing the regional website and mobile app pitch.
Art Director at DDB Worldwide Group Singapore
June 1, 1996 - March 1, 2022
Led art direction for McDonald’s Singapore and Courts Singapore; contributed to campaigns recognized with Effie Singapore Awards; work for 3M and Air New Zealand received industry accolades within the One Show and Pinnacle Awards.
Graphic Designer at Saatchi & Saatchi Singapore
March 1, 1996 - June 1, 1996
Pioneering designer helping establish Saatchi & Saatchi Integrated, the agency’s design arm in Singapore.
Art Director at Batey Ads Singapore
June 1, 1994 - March 1, 1996
Art Director; awarded the London International Awards and Creative Circle Awards for corporate collateral.
Creative Director at The Idea Lab
March 1, 2023 - November 1, 2024
Elevated creative work standards; ensured accuracy, consistency, and inventive output; led the creative team; won new business pitches; collaborated with account managers and strategists to produce trend-setting content for multiple platforms, especially social media.
Associate Creative Director at Lioncat Group
July 1, 2022 - November 1, 2022
Led design development for the Singapore Power Group across SEA markets; secured a successful new-business pitch for regional website and mobile app interfaces; oversaw art direction and branding across digital touchpoints.

Education

Diploma with Merit in Visual Communication – Graphic Design (Top Design Student Award) at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
Arts GCE A-Levels at Anglo Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma with Merit in Visual Communication – Graphic Design at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
Arts GCE A-Levels at Anglo Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma in Visual Communication – Graphic Design (With Merit) at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
GCE A-Levels (Arts) at Anglo-Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma in Visual Communication – Graphic Design (Merit) at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
GCE A-Levels (Arts) at Anglo-Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma in Visual Communication – Graphic Design (Top Design Student Award, Diploma With Merit for achieving distinction in Visual Communication – Graphic Design) at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
Arts GCE A-Levels at Anglo-Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma in Visual Communication – Graphic Design at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
GCE A-Levels at Anglo-Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma in Visual Communication – Graphic Design at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
Arts GCE A-Levels at Anglo-Chinese Junior College
January 1, 1987 - January 1, 1988
Diploma with Merit in Visual Communication – Graphic Design at Temasek Polytechnic – School of Design
January 11, 2030 - January 1, 1994
Arts GCE A-Levels at Anglo-Chinese Junior College
January 1, 1987 - January 1, 1988

Qualifications

Top Design Student Award
January 11, 2030 - January 1, 1994
Diploma with Merit in Visual Communication – Graphic Design
January 11, 2030 - January 1, 1994
The One Show Awards (New York, US)
January 11, 2030 - November 30, 2025
The London International Awards (London, UK)
January 11, 2030 - November 30, 2025
DDB Network's Pinnacle Awards (New York, US)
January 11, 2030 - November 30, 2025
Creative Circle Awards (Singapore)
January 11, 2030 - November 30, 2025
Effie Awards (Singapore)
January 11, 2030 - November 30, 2025
Top Design Student Award
January 11, 2030 - December 29, 2025
Top Design Student Award (Diploma)
January 11, 2030 - January 1, 1994
Diploma with Merit in Visual Communication – Graphic Design
January 11, 2030 - January 1, 1994
Arts GCE A-Levels
January 1, 1987 - January 1, 1988
Top Design Student Award
January 11, 2030 - April 19, 2026
Diploma with Merit in Visual Communication – Graphic Design
January 11, 2030 - January 1, 1994

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Consumer Goods, Financial Services, Manufacturing, Other, Education

Skills

Experience Level