I believe remarkable marketing happens when you combine strategy with soul— when the work speaks to people, not at them. Inspired by Seth Godin's Purple Cow, I've built campaigns that stand out and build relationships that stick. At Currency Hub, I've helped reposition the brand through education-first content, performance marketing, and collaboration with digital agencies. At Dog Fest, I manage key sponsor accounts— learning how to translate commercial objectives into meaningful brand experiences. I'm driven by clarity, curiosity, and the belief that good marketing makes people feel something.

Erin Abbott

I believe remarkable marketing happens when you combine strategy with soul— when the work speaks to people, not at them. Inspired by Seth Godin's Purple Cow, I've built campaigns that stand out and build relationships that stick. At Currency Hub, I've helped reposition the brand through education-first content, performance marketing, and collaboration with digital agencies. At Dog Fest, I manage key sponsor accounts— learning how to translate commercial objectives into meaningful brand experiences. I'm driven by clarity, curiosity, and the belief that good marketing makes people feel something.

Available to hire

I believe remarkable marketing happens when you combine strategy with soul— when the work speaks to people, not at them. Inspired by Seth Godin’s Purple Cow, I’ve built campaigns that stand out and build relationships that stick.

At Currency Hub, I’ve helped reposition the brand through education-first content, performance marketing, and collaboration with digital agencies. At Dog Fest, I manage key sponsor accounts— learning how to translate commercial objectives into meaningful brand experiences. I’m driven by clarity, curiosity, and the belief that good marketing makes people feel something.

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Language

English
Fluent

Work Experience

Marketing Executive at Currency Hub
August 1, 2024 - Present
Led key elements of marketing for Dog Fest, a flagship UK event; focused on clarity, consistency, and trust— turning complex ideas into approachable, valuable experiences. Helped reposition the brand through education-first content and performance marketing; collaborated with digital agencies.
Events Assistant at Currency Hub
January 1, 2023 - January 1, 2024
Supported event and marketing operations across multiple projects, helping teams stay organized and on-message. Created prototypes, mockups, and assets for web and mobile campaigns. Conducted market research and maintained a dynamic CRM database via HubSpot.
Social Media Manager at Dog Fest
January 1, 2020 - January 1, 2021
Redesigned the brand’s social presence, resulting in a 25% lift in sales and 30% audience growth. Created digital assets, ran events, and managed customer engagement.

Education

Marketing Management at Varsity College
January 11, 2030 - November 30, 2025

Qualifications

Academic Award (75%+)
January 11, 2030 - November 30, 2025
Academic Scholarship
January 11, 2030 - November 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail