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Hi, I’m Keith Pascal, a Digital Marketing Specialist based in Romania with over six years of experience building data-driven multi-channel marketing programs. I optimize SEO, manage content development, and collaborate with product and sales teams to drive inbound traffic, improve lead quality, and accelerate growth across digital touchpoints. Previously at Oracle and other teams, I’ve led SEO enhancements, launched microsites, produced educational videos for onboarding, and partnered with agencies to ensure brand consistency. I thrive on turning analytics into actionable improvements and delivering clear, user-focused content that aligns with business goals.…Hi, I’m Keith Pascal, a Digital Marketing Specialist based in Romania with over six years of experience building data-driven multi-channel marketing programs. I optimize SEO, manage content development, and collaborate with product and sales teams to drive inbound traffic, improve lead quality, and accelerate growth across digital touchpoints. Previously at Oracle and other teams, I’ve led SEO enhancements, launched microsites, produced educational videos for onboarding, and partnered with agencies to ensure brand consistency. I thrive on turning analytics into actionable improvements and delivering clear, user-focused content that aligns with business goals.

Keith Pascal

Designer, Graphic Designer, Web Designer, +2

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Hi, I’m Keith Pascal, a Digital Marketing Specialist based in Romania with over six years of experience building data-driven multi-channel marketing programs. I optimize SEO, manage content development, and collaborate with product and sales teams to drive inbound traffic, improve lead quality, and accelerate growth across digital touchpoints. Previously at Oracle and other teams, I’ve led SEO enhancements, launched microsites, produced educational videos for onboarding, and partnered with agencies to ensure brand consistency. I thrive on turning analytics into actionable improvements and delivering clear, user-focused content that aligns with business goals.…Hi, I’m Keith Pascal, a Digital Marketing Specialist based in Romania with over six years of experience building data-driven multi-channel marketing programs. I optimize SEO, manage content development, and collaborate with product and sales teams to drive inbound traffic, improve lead quality, and accelerate growth across digital touchpoints. Previously at Oracle and other teams, I’ve led SEO enhancements, launched microsites, produced educational videos for onboarding, and partnered with agencies to ensure brand consistency. I thrive on turning analytics into actionable improvements and delivering clear, user-focused content that aligns with business goals.

Available to hire

Hi, I’m Keith Pascal, a Digital Marketing Specialist based in Romania with over six years of experience building data-driven multi-channel marketing programs. I optimize SEO, manage content development, and collaborate with product and sales teams to drive inbound traffic, improve lead quality, and accelerate growth across digital touchpoints.

Previously at Oracle and other teams, I’ve led SEO enhancements, launched microsites, produced educational videos for onboarding, and partnered with agencies to ensure brand consistency. I thrive on turning analytics into actionable improvements and delivering clear, user-focused content that aligns with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Oracle Corporation

March 1, 2021 - November 1, 2025

Revitalized digital marketing direction by realigning channel priorities and messaging, aligning campaign frameworks with engagement goals to boost inbound traffic and lead interactions. Executed an eight-month SEO enhancement plan refining keyword targeting and on-page optimization to improve organic rankings. Analyzed campaign data with Google Analytics and Adobe Analytics to measure KPI movement and recommend adjustments increasing impact of paid and organic initiatives. Coordinated with product and sales to align marketing content with feature updates and market needs. Managed external agency collaboration for asset production, backlink acquisition, and content distribution, ensuring brand consistency. Contributed to microsite launches by shaping content structure and information hierarchy, aligned with SEO and UX best practices. Researched competitor products and industry trends to inform content positioning and product messaging. Produced YouTube tutorials to improve onboarding a

Technical Support Specialist at Gloria Food

March 1, 2019 - March 1, 2021

Guided users through hardware and software processes with tailored explanations and best-practice usage. Analyzed functional goals to suggest refinements that improved reliability and aligned with operational requirements. Produced instructional materials, including operating guides, to reduce recurring support interactions. Monitored system performance reports to identify issues and escalate concerns preemptively. Assisted clients with complete account setup and integration of online ordering tools, enhancing onboarding experiences. Collaborated with internal teams to resolve systemic issues and improve the customer experience framework.

Inventory Manager at Carnival Cruise Line

February 1, 2014 - January 1, 2019

Evaluated hotel-related expense categories to identify cost-saving opportunities while maintaining service quality. Controlled stock levels, reconciled discrepancies, and implemented accuracy standards to reduce unnecessary replenishment. Prepared detailed reporting for senior leadership on repairs and maintenance (R&M) expenditures to support budgeting and forecasting. Modernized inventory control through structured procedures, improving visibility and reducing bottlenecks. Analyzed data to project inventory requirements and support long-term procurement planning. Proposed workflow improvements to streamline operations and advance continuous improvement goals.