Zheng Hanyu
Hi, I’m Zheng Hanyu, a management student with a diverse background spanning e-commerce, finance, IT, and campus media.
About
Hi, I’m Zheng Hanyu, a management student with a diverse background spanning e-commerce, finance, IT, and campus media. I enjoy turning data into actionable insights and organizing creative projects, from film screenings to branding initiatives. I have demonstrated hands-on skills in data analysis, content creation, and team leadership across internships and student–led activities, and I thrive in collaborative environments where cross-cultural perspectives shape innovative outcomes.
Looking ahead, I’ll pursue a Master’s in International Marketing and Brand Management at Lund University to complement my practical experiences and leadership roles, and I’m eager to contribute to cross-border teams and ambitious branding projects.
- 1 year's experience
- Joined November 2025
Languages
- EnglishFluent
- GermanBeginner
- SwedishBeginner
Industry experience
- Media & Entertainment
- Education
- Software & Internet
- Financial Services
Work experience· 6 roles
Led a short-term practical Operations Research training project to boost tobacco planting efficiency in rural regions; conducted questionnaire pretests and established a formal questionnaire; analyzed data and supported building an index system.
Visualized the structure of performance-based staff bonuses in Excel; activated dormant accounts and introduced popular wealth management products; conducted follow-up calls to investigate customer satisfaction; analyzed factors by descriptive statistics; tested the company’s financial app for older users and provided improvement suggestions; assisted in expanding business with Bank of China and tested the validity of customers’ digital RMB accounts.
Wrote and posted content in LingKe app; achieved over 1,000 total likes; tested app functions and provided improvement suggestions focusing on interaction.
Education
Certifications and awards· 8
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